Student Guide

The AWBC does not promote consumption of alcohol for people under 18 years of age.  For more information on drinking responsibly please visit the Drinkwise website.

The Student Guide delivers a series of documents and links, selected to provide an overview of the Australian wine industry. Information includes Wine Australia marketing strategies, industry statistics and how Australian wine is placed in a global context. 

• Why Australia – an overview of the marketing and brand strategy for Wine Australia
• Industry Overview - outline of the Australian wine industry
• Australian wine sector organisations - an outline of national, state and associated organisations.
• Australian wine sector at a glance - view key overview data on the Australian wine industry.
• Australian viticulture at a glance - view key statistics on varieties grown, planted and tonnes crushed.
• Global wine: Australia in perspective - see Australia's global ranking for production, consumption, exports and imports.

The Wine Australia website contains a lot of detailed content on all areas of the Australian wine industry and the links below will direct you to four key areas of the site for more specific information. You may also like to refer to our frequently asked questions for standard answers to industry related enquiries.

Australia: world class - over 30 illustrated modules set up by topic (grapes, wine, innovation, marketing, retail and restaurants) each with a live Australian case study.

Export Reports – access free excerpts from monthly data reports on Australian wine exports.

Markets – view country specific information regarding Australian wine in key export markets

Research and Statistics – gain access to an extensive range of data and research on the Australian wine industry, with categories of information on exports, imports, viticulture, production, supply and demand and global wine.

For more specific queries, click here to contact the AWBC.