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Public consultation in determination for new south west wine region

15 May 2018

The Margaret River grape and wine community will have an opportunity to have its say on the potential determination of a new geographical indication (GI) for the region at a public consultation meeting from 9–11am on Wednesday 23 May at Stay Margaret River.

The Geographical Indications Committee – which is responsible for considering new Australian and foreign geographical indications – will consult with local wine businesses as part of its consideration of the application received for the registration of Wilyabrup, as a separate GI within the pre-existing GI of Margaret River.

Rachel Triggs, Registrar of Geographical Indications and Other Terms, said the upcoming public consultation would be an opportunity for members of the local wine community to have their opinions considered by the Committee in its determination.

‘Geographical indications are intrinsically linked to the wine sector, as they are used to identify the location where a wine originates and the qualities that can be attributed to that place.

‘The consultation period is a key stage in the consideration of applications for the registration of new GIs as it gives the community a chance to voice its opinions before a decision is made.

‘Once a GI is registered it is protected under the Act, after which it is an offence to sell, import or export a wine that uses the name in a false or misleading description or presentation – including on wine labels and marketing information.’

If accepted, Wilyabrup would exist as a separate GI within Margaret River, just as the Greater Southern region in WA contains separate GIs of Albany, Denmark, Frankland River, Mount Barker and Porongurup.

Geographical Indications Committee public consultation: Wilyabrup application

Wednesday 23 May 2018 9–11am
Stay Margaret River
1 Mansfield Road, Margaret River,
Western Australia

All interested parties are invited to attend.


For media enquiries please contact

Hannah Bentley – Wine Australia
Communications Manager
Phone: (08) 8228 2027 | +61 428 930 865
Email: hannah.bentley@wineaustralia.com

About Wine Australia

Wine Australia supports a competitive wine sector by investing in research, development and extension (RD&E), growing domestic and international markets, protecting the reputation of Australian wine and administering the Export and Regional Wine Support Package.

Wine Australia is an Australian Commonwealth Government statutory authority, established under the Wine Australia Act 2013, and funded by grape growers and winemakers through levies and user-pays charges and the Australian Government, which provides matching funding for RD&E investments.

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This content is restricted to wine exporters and levy-payers. Some reports are available for purchase to non-levy payers/exporters.