Wine consumption and consumer behaviour during and post COVID-19 in Europe
Wine Intelligence’s CEO Lulie Halstead will present findings from the latest Wine Intelligence COVID-19 impact reports for Northern Europe.
Lulie Halstead from Wine Intelligence will be joining us to discuss their latest COVID-19 impact reports for Sweden, Germany and the Netherlands, as well as give an update on the UK. Founded in 2002, Wine Intelligence is a research and insights agency focusing on wine consumer insights, which operates in over 30 current and emerging wine markets.
Based on data collected in April 2020, Lulie will review how wine consumers’ behaviours and attitudes have changed - or not - as a result of the impact of COVID-19. Lulie will look at how consumers anticipate their lifestyles, behaviour and drinking habits will change and be prioritised after lockdown. The webinar will feature insights on pre, during and predicted post lockdown behaviour including changes in the purchase and consumption of alcohol beverage categories, changes in wine drinking frequency and spend by occasion, and wine purchase channel change. Lulie will also share insights on what wine businesses can proactively do to build for the future.
A recording of this webinar will be made available to Australian wine sector levy payers only. If you would like more details about Wine Intelligence COVID-19 impact reports or COVID-19 related webinars, please contact your local Wine Intelligence representative or visit the Wine Intelligence website.
Speaker
Lulie Halstead
Lulie Halstead is co-founder and CEO of Wine Intelligence and regarded as a leading thinker in the world of wine business strategy. Prior to co-founding Wine Intelligence, she developed expertise in the wine industry, with hands-on roles in importing, marketing and retailing. She is an established marketing academic, focusing on wine consumer behaviour and continues to teach and supervise on Master’s programmes around the world. Alongside her passions for food and wine, she focuses on exploring what makes consumers behave the way they do. She specialises in qualitative research practices and trend research, constantly developing new ways to uncover the processes of the subconscious mind. Lulie is a frequent and valued speaker at many international wine industry and academic conferences around the world. She holds a Master’s in marketing from Kingston Business School, and is a Certified Member of the Market Research Society.
Contact
For more information about the webinar, please email uk@wineaustralia.com