Business Development Manager – Education


Australian wine is authentic, exciting and bold – just like the people who create it. With the vision for Australia to be recognised as the world’s pre-eminent wine producer, Wine Australia and its dynamic team play a vital role in supporting the sector to achieve this through global marketing, managing research and development, and protecting the reputation of Australian wine. Wine Australia is the service body for the Australian grape and wine sector.

Wine Australia’s key objective is to increase the perception of and demand for Australian wine among the consumer and wine trade in China. Education is being leveraged as a marketing channel and the recently developed Australian Wine Discovered education program is a comprehensive, free education program providing information, tools and resources to discover and share Australian wine. The program is available in English and is being translated into Chinese. 

Reporting to the Regional General Manager – North Asia (RGM), the Business Development Manager - Education will be responsible for conceiving, developing, delivering and evaluating marketing initiatives for consumer, trade, influencers and other key stakeholders and increasing the dissemination, uptake and use of Australian Wine Discovered (AWD) program to achieve strategic outcomes.

Responsibilities will include:

  • working with the RGM and global teams to develop and deliver an annual plan for Wine Australia education and the promotion of Australian Wine Discovered (AWD) in China.
  • providing advice and recommendations to evolve AWD and education activities in China and North Asia.
  • managing and developing Wine Australia educators to ensure they are informed, supported and are leveraged to achieve exceptional education outcomes.
  • developing and maintaining strong and positive relationships with key stakeholders.
  • seeking to understand in-market stakeholder strategies to leverage education opportunities and support their marketing plans.
  • working with trade stakeholders (distributors, retailers, on and off premise etc.) to provide them with AWD education modules and materials to directly support their marketing efforts and training programs.
  • managing the delivery of the education content at Wine Australia events - including trade show activations, master classes, tastings and seminars.
  • working closely with the Global Communications Manager and PR/Communication Manager, North Asia to contribute to their annual plan.
  • developing a database/pipeline to manage the educator pool and other stakeholders for contact and reporting purposes.
  • fostering a collaborative team spirit focused on service delivery to both internal and external stakeholders.

You will be qualified at WSET level 3 or above or have equivalent levels of knowledge and experience. You will also have:

  • a minimum of five years’ experience in a senior commercial role within the wine and spirits industry, and experience from within China will be a distinct advantage.
  • extensive knowledge of the wine and spirits industry in China and how the market operates.
  • recent commercially focused experience in a multinational corporation and/or working with a global brand.
  • proven experience in a business or account management role with a track record in partnership management and development.
  • planning, organizational and analytical skills for business planning.
  • fluency in English, with Chinese (Mandarin) as your mother language.
  • excellent interpersonal and communication skills (written and presentation).
  • experience with cross-functional and/or global teams.
  • project management skill and the ability to work across multiple projects.
  • an understanding of consumer trends and opportunities in the wine sector in China and/or other Asian markets.
  • a demonstrated proactive approach to establishing and maintaining positive relationships with stakeholders, especially those with imported premium brands.
  • negotiation and persuasion skills.
  • a desire to fully embrace and deeply understand the Australian wine sector.
  • a desire to use market insights and data to identify opportunities.

Please send your cover letter and resumé detailing your suitability for this role by email to

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