Market insights – Global wine

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World wine production has averaged around 27 billion litres between 2012 and 2016.

The global wine market

World wine production has averaged around 27 billion litres between 2012 and 2016.  The top three producers, Italy, France and Spain, make up 50 per cent of the total, with the USA accounting for 9 per cent and the main southern hemisphere producers, Argentina, Australia and Chile, making up 15 per cent. 

Mainland China’s vineyard area has more than doubled between 2006 and 2016, and China now has the second largest vineyard area in the world after Spain and ahead of France and Italy.  While most of that area is currently used for tablegrapes, the production of wine is increasing rapidly.

World wine consumption is estimated to be around 24 billion litres per annum and is gradually increasing with population growth and increases in disposable income, particularly in Asia. The top three wine consuming countries are the USA, China and France, while Portugal, Italy and France have the highest per capita consumption at over 35 litres per person per year, compared with 23.9 for Australia, 9.9 for the USA and just 3.5 for China. The biggest importers of wine are Germany, the USA and the United Kingdom, where production is much lower than consumption. Australia only imports about 16 per cent of its total wine consumption.

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Global wine supply monitor

Latest update: 04 Sep 2018

The global wine supply monitor offers a snapshot of global wine production, including historical volumes for the top eight producing countries, as well as analysis on this year’s vintage.

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Wine import market reports

Latest update: 27 Aug 2018

Summarises wine imports for various markets by three categories - bulk wine, bottled wine and sparkling wine. The report assists Australian wine exporters understand trends in global wine trade.

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Global Wine Markets 1860-2016

Latest update: 23 Feb 2018

This comprehensive report gives an overview of global wine markets including production, consumption, exports and imports across 38 countries and 10 major world regions

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Per capita wine consumption for selected countries

Latest update: 22 Feb 2018

This report details the per capita wine consumption in the highest consuming countries from 2012-17 and gives forecasts for consumption growth over the next five years. Per capita consumption is calculated as litres per person per year of grape-based wine only.

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Historical global winegrape compendium and database

Latest update: 02 Jan 2017

A comprehensive global record of bearing area of all winegrapes by variety and region (hence country) for the years 2000 and 2010

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Further reading

Export and Regional Wine Support Package
The Australian Government's $50m Package is an exciting, one–off allocation of $50 million, aiming to grow the Australian wine sector.
Marketing programs
Wine Australia’s marketing programs work to promote the sale and consumption of Australian wine internationally and domestically.
Market bulletin
A weekly commentary analysing the latest international and domestic market data, trends and reports.