China and USA marketing activities

Program 1 of the $50m Export and Regional Wine Support Package (the $50m Package) involves a $32.5 million investment in dedicated marketing campaigns in China and the USA – Australia’s two largest wine export markets by value.

The program is designed to deliver on the two objectives of the $50m Package – increased exports and increased wine-related tourism. A nine person expert Marketing Advisory Group has had a pivotal role in setting the multi-year strategy, which seeks to increase the perception of, and demand for, Australian wine and wine tourism amongst the wine trade and consumers through media, events and education campaigns.

A three-year strategy has been developed by Wine Australia, the Winemakers’ Federation of Australia and Australian Vignerons to guide the broader program of sector led wine export and tourism activities. Some early activities in China and the USA have already been held and future opportunities for winery participation will be communicated below and through the $50m Package news.

Activity in 2018

Marketing program
Date Activity Location
2018030505 - 06 Mar 2018
Vinexpo New York 2018

Jacob K. Javits Center – 655 W. 34th Street, New York NY 10001

2018031818 - 24 Mar 2018
China Food and Drinks Fair 2018 Chengdu

Chengdu, China

2018052929 - 31 May 2018
Vinexpo Hong Kong 2018

Hong Kong

2018060404 - 11 Jun 2018
China Roadshow 2018

Shenyang, Wuhan, Jinan and Shanghai

Consumer and market insights

Wine Australia-funded market insights research provides knowledge and resources to promote more effective activities in established and emerging markets and an increased demand for Australian fine wine.

Here are some online resources to get you started:


Read more

Need more information about the Export and Regional Wine Support Package?

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