Australia Trade Tasting London 2019

The largest tasting of Australian wine in Europe
Australia Trade Tasting London 2019 22 Jan 2019
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B1, Victoria House, Southampton Row, London, WC1B 5HR
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The Australia Trade Tasting in London is a must attend event for UK trade and media showcasing over 1000 wines from more than 240 wineries.

The biggest event in the UK calendar, the annual Australia Trade Tasting (ATT) will take place in London in January 2019 to coincide with Australia’s national holiday celebration. The London ATT is the largest annual tasting of Australian wine outside of Australia and will showcase more than 1000 wines from 80 – 90 exhibitors to influential wine trade and media from across the UK and Europe.

Additional themed tastings, master classes and focus tables will be incorporated into the program as well as a breakfast press briefing.

Wineries are welcome to show their portfolio whether in distribution or seeking an importer.

Exhibitor registration and cost

Register by: Friday 1 October 2018

Payment by: Friday 21 December 2018

  • Brands (new to market)
  • Brands (existing in market)
  • Importers
  • Regions. Regions can sponsor master classes with themes, wines and speakers.
  • On-premise trade
  • Off-premise trade
  • Media
  • Educators
  • Other WSET/IMW students, retailer branch managers
Cost (AUD ex GST)

$2,200.00 per table (14 SKUs per table) or $1,100 per half table (7 SKUs)

NB. There is a discounted total rate of $5,000 available if you take a table at each of the three ATT events (London, Edinburgh and Dublin).

Read the full Registration Terms & Conditions.

Register as an exhibitor

What do you get for your investment?

  • Event management by Wine Australia
  • Exhibitor space 6ft trestle table to show 14 SKUs (or half a table to show 7 SKUs)       
  • Access to buyers, product managers, store managers and media
  • Marketing materials
  • Public relations and social media support by Wine Australia
  • Photography (NB this one just for Edinburgh and London please – not Dublin)
  • Glassware
  • Spittoons
  • Signage
  • Wine delivery/transport costs – Wine Australia work with an in-market logistics company to deliver wine to the venue. You will need to organise transport of the wine to them at your own cost. Consolidation of the wine and delivery to the venue is then included in the UPA fee.

What does success look like?

Participating in this event may help you and your brand:

  • Find an importer
  • Generate new business leads – on-premise
  • Generate new business leads – off-premise
  • Network with influential trade

What have others said about the event?

“This event is hugely important for us. the ability to talk with a huge amount of trade on the one day is crucial for a small brand such as ours. A massive congrats to all involved in putting a successful event together! What a great event for Australian Wine thank you!!”

- Christian Dal Zotto, Dal Zotto

“I'd recommend Australian producers to use this as an opportunity to see clients not just in the UK, but in various other European markets. The ADT has much more pull than the (more expensive) London Wine Fair, although less than Prowein.....but look at the cost of participating at Prowein, during harvest to boot!”

- Tim Smith, Export Manager, Chalk Hill

“Very good and busy all day, timing exactly right, decent number of quality customers (Independent Merchants) and a scattering of multiple buyers. Few, but quality, journalists. Excellent location. Worthwhile to meet face to face with many buyers that we may not otherwise meet. It opened up some quality new conversations with merchants who don't often come to London. Overall a great tasting, the team are very enthused about the category afterwards, and new business will result.”

- Julie Maitland, Seckford Agencies

Special conditions

  • Bottles required per SKU: 3
  • Limited SKUs max 14 SKUs per table / 7 per half table

Event archives

Australia Day Tastings 2018

Australia Day Tasting London 2017

Australia Day Tasting Edinburgh 2017

Australia Day Tasting Dublin 2017

Upcoming events