The Australian Wine Grand Tasting (AGT) Seoul is the biggest trade tasting of Australian wine in South Korea, co-hosted by Wine Australia and the Australian Trade and Investment Commission (Austrade).
Each year, nearly 20 local importer tables and a dozen new-to-market wineries seeking new importers showcase their wines, featuring regions across Australia including Barossa Valley, Margaret River, McLaren Vale, Tasmania and Yarra Valley.
This year we will be changing venue to the brand-new Seoul Dragon City. This will certainly take this annual trade tasting to the next level, following the biggest ever turnout of nearly 400 guests last year in 2017.
The Australian Wine Grand Tasting is enhanced by master classes during the day by leading Australian wine personalities and with themed presentations which convey what’s happening in the Australian wine scene.
Whilst in market, the participating new-to-market wineries will have the chance to receive an in-depth briefing and market familiarisation (also optional for the visiting brands already existing in market) by the Austrade trade commissioner in charge of the wine industry. This will provide further insights about the market realities and nuances, regulations, re-exports, consumer wine consumption and sales channels, so the wineries are well informed to work with the Korean market more effectively. As part of the new-to-market package, wineries will also receive a 30-minute post-event advisory session.
In summary, at this event, you can:
- Showcase your wine at the country’s largest Australian wine showcase
- Discuss new business opportunities with importers and their customers
- Work with us to boldly present the Australian category at its best
- Increase the viable Korean wine trade contacts
- Learn first-hand how the Korean wine market works through the structured familiarisation program as well as real-life experiences in country (optional for existing brands)
- Receive post-event consultation by Austrade (new-to-market wineries only)
Registration and cost
Registrations open: 23 February 2018
Registrations close: 30 June 2018
This event is promoted to Australian wine businesses and key Korean importers of Australian wine between the above period via the Wine Australia website, marketing newsletters and regional communications.
|Participants || |
- Brands (new to market)
- Brands (existing in market)
|Audience || |
- Local wine trade (on- and off-trade)
- Local wine media and educators
|Cost || |
Wineries with an existing importer: A$1,600 (ex. GST) per table up to 10 SKUs*
New-to-market seeking an importer: A$1,600 (ex. GST) per table up to 10 SKUs* + A$680 for the mandatory market familiarisation and initial 30-min business matching advisory**
*An additional fee applies for each SKU beyond the first 10 SKUs.
*Sold as full tables only.
*Up to three tables per company can be purchased.
**The market familiarisation is also optional for wineries with an existing importer for a fee of A$410
If you are interested in being part of the Seoul AGT, please register here. For this program to go ahead, we need a minimum of 25 full tables to be subscribed.
Read full Registration Terms & Conditions.
If you are a state government or regional association interested in partnering on this opportunity, please contact us.