The BC Liquor Stores thematic is an annual instore promotion (thematic) for the Australian category. Our July 2017 (July 2-29, 2017) thematic will be for 14 products on displays in 60 stores.
The displays will include aisle-ends, check-outs and free-standing (various combinations in each store). The stores will have themed signage and the program will be supported with a series of large instore tastings (minimum 1 per participating product); they will take place over the weekends through the month (exact dates to be determined by BCLS)
- Only for existing products
- Highly likely that the BCLS will not select products that are under-performing or tracking down.
- Products must be $12.99 or over to participate (prior to LTOs)
- LTO’s running concurrent to this program are encouraged but not mandatory.
In 2014, product lifts, over the prior period ranged from 30% to 489% (excluding new products and products in decline) in selected stores. In 2015, product lifts, over the prior period ranged from 19% to 556%. Please note, there is no guarantee of products sales increases and some of the high sales may be partly attributable to LTOs.
Register for North America market programs.
Register by: 10 March 2017
Payment by: TBC
Please refer to Terms & Conditions
Brands (existing in market)
Cost (AUD) ex GST