After five successful years we have established a strong Australian presence at China Food & Drinks Fair in Chengdu, Wine Australia will again plan the participation in March 2019 supporting our positioning as a leading fine wine producer.
Nearly 200sqm space located at the central of Hall #12 was allocated for the Wine Australia Pavilion in 2018, with totally 28 booths filled with 26 exhibitors presenting more than 60 brands and ranges covering over 20 wine regions from 5 States. This was the largest presence of Australian wine ever showcased at this show ever. And we look forward to a continuous growth for the next year.
As usual, 6 in-pavilion tasting classes will be delivered by Wine Australia’s certified educators during the first 2 days.
A networking dinner or event will be organized by Wine Australia on the first evening of the fair, to which the exhibitor reps, selected key medias, educators, key opinion leaders and trade guests will be invited, facilitating further marketing and business opportunities.
In addition, to meet increasing demand of exhibiting, and to target wider scale of trade visitors, Wine Australia will offer another package with branded booths on the 2nd floor of Chengdu Shangri-La Hotel, given its popularity. It’s usually held before the main exhibition for 3-4 days (24-30 March 2019, to be confirmed). We are also looking at organizing masterclasses as well as other events to create more buzz on Australian wine during the hotel show and main show.
China Food and Drinks Fair is China’s longest established and one of the most influential food & drinks show with 2905 exhibitors from over 40 countries and areas, including 25 country and regional pavilions participated, attracting more than 100,000 Chinese trade and buyers from many of China’s regional cities in 2017. It was moved to the Western China International Expo City since 2018, with certain sections such as Hall #7, 8, 12 & 13 dedicated for imported wines which increasingly feature new-to-market as well as existing brands.
Prior to the main exhibition, many satellite wine trade shows are held in hotels in Chengdu which also create momentum and attract a great amount of trade leads. The “Tao” International Wine and Spirit Show (Tao IWSS) in Chengdu Shangri-la Hotel, organized by ShenZhen PACCO Cultural Communication Company, has become a most active one with a higher-end image and better quality of exhibiting brands according to the exhibitor feedbacks, attracting more than 20,000 visitors in March 2018 during the four-day trade show. Collaborating with the hotel trade shows, we are also looking at organizing different events during the hotel shows so as to offer more opportunities for exhibitors to showcase their wines and promote Australian wine awareness more among the wine trade in China.
Please note: The exact dates in March 2019 for China Food and Drinks Fair 2019 are yet to be confirmed.
Register by: 30 October 2018
Payment received by: TBC
|Participants || |
- Brands (new to market)
- Brands (existing in market)
- Regional body can organise a group of exhibitors to exhibit in the show to showcase the regional branding.
- States: State can organise a group of exhibitors to exhibit in the show.
|Audience || |
- On-premise trade
- Off-premise trade
- Importers and distributors
|Cost (AUD ex GST) || |
Option 1: $6,300.00 (ex. GST) for the Main Exhibition (21-23 March)
Per booth (including a 1.5*0.6m exhibiting table, a showcasing rack with signage, shared meeting section and shared storage space and necessary facilities such as glassware, spittoon and ice-bucket, as well as two free seats to the networking event.)
Option 2: $5,500.00 (ex. GST) for the Shangri-La Hotel Wine Show (17-20 March)
Per booth (in total a 1.2mx0.6m exhibiting table, shared meeting tables, storage space and necessary facilities such as glassware, spittoon and ice-bucket, as well as two free seats to the networking event.)
Option 3: $11,800.00 (ex. GST) for participation in both the main exhibition and Shangri-La Hotel trade show (17-23 March)
Please refer to our Terms & Conditions and Special conditions below before registering.