Aussie wine will be celebrated in Finland in October at the annual trade and consumer tasting, showcasing the quality and diversity of premium wines from many of the regions of Australia.
The Finnish market is in growth and Australia sits at number 6 in market share. Exports of Australian wine to Finland are up 5% to AUD $16.5 million. Finland is increasingly enthusiastic about the Australian category and consumers are keen to learn more. Our goal is to grow our market share in both the on-trade through engagement with the importers and sommeliers, and the off-trade via the monopoly.
The Finnish tasting will comprise a trade tasting and master class and a consumer tasting, plus a briefing from the monopoly buyer.
The history and evolution of Australian wines will be demonstrated through the master class and focus tables. The event is open to wines existing in the market or wineries seeking distribution. Access to the monopoly buyer will be at the trade tasting. Participation by winemakers and principals from Australia is highly encouraged.
This is a professional tasting providing an active trading platform across all channels, plus consumer engagement and extensive social media coverage. Working with local in-market support, this event will build on last year’s attendance of 260 trade and consumers.
Exhibitor registration and cost
Exhibitor registrations close 15 June 2018.
|Participants || |
- Brands (new to market)
- Brands (existing in market)
- Regions can sponsor master class with themes, wines and speaker
|Audience || |
- Monopoly buyers/product managers/store managers
- On-premise trade
- Wine Clubs
|Cost (AUD ex. GST) || |
$1500 per table to show 12 wines or $750 half table for 6 wines.
If you take a space at all 3 events in the Nordic Roadshow (Sweden, Norway and Finland), discount of $500 off full table price ($4,000 total) or $250 off half table price ($2,000 total).
Read the full Registration Terms & Conditions.
Register as an exhibitor