Finnish Annual Tasting 2018

Celebrating the diversity of Australian wine in Helsinki, Finland.
Finnish Annual Tasting 2018 03 Oct 2018
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Vanha Ylioppilastalo, Mannerheimintie 3, 00100 Helsinki
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Aussie wine will be celebrated in Finland in October at the annual trade and consumer tasting, showcasing the quality and diversity of premium wines from many of the regions of Australia.

The Finnish market is in growth and Australia sits at number 6 in market share. Exports of Australian wine to Finland are up 5% to AUD $16.5 million. Finland is increasingly enthusiastic about the Australian category and consumers are keen to learn more. Our goal is to grow our market share in both the on-trade through engagement with the importers and sommeliers, and the off-trade via the monopoly.

The Finnish tasting will comprise a trade tasting and master class and a consumer tasting, plus a briefing from the monopoly buyer.

The history and evolution of Australian wines will be demonstrated through the master class and focus tables. The event is open to wines existing in the market or wineries seeking distribution. Access to the monopoly buyer will be at the trade tasting. Participation by winemakers and principals from Australia is highly encouraged.

This is a professional tasting providing an active trading platform across all channels, plus consumer engagement and extensive social media coverage. Working with local in-market support, this event will build on last year’s attendance of 260 trade and consumers.

Exhibitor registration and cost

Exhibitor registrations close 15 June 2018.

  • Brands (new to market)                     
  • Brands (existing in market)
  • Importers
  • Regions can sponsor master class with themes, wines and speaker
  • Monopoly buyers/product managers/store managers
  • Media
  • On-premise trade     
  • Educators
  • Wine Clubs 
  • Consumers 
Cost (AUD ex. GST)

$1500 per table to show 12 wines or $750 half table for 6 wines.

If you take a space at all 3 events in the Nordic Roadshow (Sweden, Norway and Finland), discount of $500 off full table price ($4,000 total) or $250 off half table price ($2,000 total).

Read the full Registration Terms & Conditions.

Register as an exhibitor

What do you get for your investment?

  • Event management by Wine Australia
  • Advertising support                       
  • Access to Monopoly buyers/product managers/store managers
  • Corkage
  • Direct marketing support      
  • Glassware
  • Spittoons
  • Marketing materials / Tasting Booklets
  • Photography
  • Public relations and social media support by Wine Australia
  • Signage       

What does success look like?

Participating in this event may help you and your brand:

  • Find an importer
  • Generate new business leads – on-premise
  • Network with influential trade 
  • Reach consumers

Special conditions

  • Bottles required per SKU 2
  • Limited SKUs 12 per full table           
  • Participants 25 tables minimum
  • Participants 32 tables maximum
  • Tables must be staffed by importer or winery. We strongly recommend that you are there to pour your wines.

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