Interested in entering the US market?
The thirst for wine in the US continues to grow unabated. The United States is now the largest wine market in the world, with a retail value of US$41.4 billion and 25 years of consecutive volume growth1. According to IRI (52-week food & drug ending 2 Oct, 2016), Australia is the #2 volume importer of wine into the United States, trailing only Italy2. While Australia has built market share off the back of export brands priced under $US 8 retail, Australian wines priced between $US 8 - $US 25 are all showing robust category growth. This, coupled with a stable $A/$US exchange rate (last 12-mo between $0.73 - $0.81), means there’s no better time to invest into the US market.
In response to market demand and renewed interest in the quality and diversity of the wines being produced in Australian regions, Wine Australia is continuing its successful Market Entry Program. Continuing in FY 18 - 19, Wine Australia will provide services designed to educate you about the intricacies of the US market (compliance, marketing, pricing and logistics) as well as assisting you in securing importation.
Download the US Market Program 2018-19 Overview deck for an overview of the challenges and opportunities facing wineries in the US market, as well as an overview of program deliverables.
Registrations for the 2018-19 program have now closed. If you are interested in registering for the 2019-20 Program, please register your interest here.
Please refer to Terms & Conditions prior to registering. Online registration assumes that the participant agrees to Wine Australia Terms & Conditions.
|Participants ||Wineries interested in entering, re-entering or expanding their presence in the US market |
|Audience ||Importers, trade, distributors and media |
|Cost (AUD) ex GST ||$10,000.00 |