ProWein 2019 Germany 17 - 19 Mar 2019
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Dusseldorf, Germany   

ProWein is Europe’s most important wine event, attracting more than 58,000 visitors from across the world, including major buyers from Europe, USA, Canada and Asia. For Australian producers the event provides invaluable access to some of the most influential people in the wine trade.

The Wine Australia stand has increased in size, with a clear focus on showcasing the individual wineries and providing meeting space. The Wine Australia stand is in the middle of the Australian area, creating a loud message for the category and attracting a high calibre of visitors.


This event is now full. Please email Camilla Coste to be added to the waiting list. Please advise if you require a full or half booth.

Register by: 29 June 2018, Please note that confirmation of booking will not occur until July 2018
Payment by: 31 January 2019

Please refer to Terms & Conditions


Brands (new to market)
Brands (existing in market)
Regions Master class only


Educators, Media, On-premise trade, Off-premise trade, Winemakers, Monopoly buyers from North European countries

Cost (AUD) ex GST

TBC, guideline price $7,500 half booth, $11,500 full booth

Payment by: 31 January 2019

What do you get for your investment?

  • Advertising support
  • A/V equipment
  • Direct marketing support 
  • Event management by Wine Australia
  • Exhibitor space - full booth or half booth
  • Glassware
  • Marketing materials
  • Photography 
  • Public relations and social media support by Wine Australia
  • Signage 
  • Spittoons
  • Staff
  • Wine delivery/transport costs 
  • Coffee machine and barista to keep you going through the day

What does success look like?

Participating in this event may help you and your brand:

  • Find an importer
  • Generate new business leads – on-premise
  • Generate new business leads – off-premise
  • Network with influential trade 

What others have said about this event

I must say that this was our best to date, great show. Thanks again for you and the team for your amazing efforts.  You guys did a superb job as always.
Brian Lamb (Paxton)

Big congrats to you and the WA team for what was a great show! We felt it was very successful for our brands and is made all the easier with the great support from you guys!
Will Hancock (20/Twenty)

Another epic year - the buzz on the stand was sensational and already receiving fruitful outcomes with new Importers as well as great feedback from existing partners on the impact of Australia as a whole, at this year’s ProWein. Well done to all the team at Wine Australia as well as a fantastic crew of producers on the stand! Here's to 2018!
Emma Shaw (Langmeil Winery)

Special conditions

  • Bottles required per SKU Max 4 in total (one for each day + 1 just in case) 
  • Current vintage only
  • Limited SKUs 12-14 per full booth, 8 max per half booth        
  • Participants 29 booths minimum, can be shared
  • Participants 29 booths maximum, can be shared

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