ProWein is Europe’s most important wine event, attracting more than 60,000 visitors from across the world, including major buyers from Europe, USA, Canada and Asia.
From 26 wineries in 2008 to 75 wineries in 2018, the Wine Australia stand at ProWein has grown significantly over the last decade. The stand is in the middle of the Australian area, creating a loud message for the category and attracting a high calibre of visitors.
The stand features producer booths, an educational and events area, a free-pour tasting zone and expansive meeting space. On the stand guests can also participate in regional tastings, master classes and networking happy hours.
Why you should plan a visit
- More than 500 wines from 83 producers
- The Wine Bar, a free-pour tasting area
- Expansive meeting space to talk to winery principals
- New discoveries - wineries new to market and seeking distribution
Find out more about the programme