Swedish Annual Tasting 2018

Celebrating the diversity of Australian wine in Stockholm, Sweden.
Swedish Annual Tasting 2018 01 Oct 2018
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Grand Hôtel, Södra Blasieholmshamnen 8, 103 27 Stockholm
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Aussie wine will be celebrated in Sweden in October at the annual trade and consumer tasting, showcasing the quality and diversity of premium wines from many of the regions of Australia.

The Swedish wine market is showing signs of recovery, and Australia sits at number 5 in market share, with imports of Australian wine stable at AUD $21 million. The monopoly dominates sales, comprising 55% bag in box, and 20% organic, which they are aiming to grow to 25% over the next few years. Our goal is to grow our market share in the on-trade through engagement with the importers.

The Swedish tasting will comprise a trade tasting and master class; a consumer tasting and a briefing from the monopoly buyer. 

The history and evolution of Australian wines will be demonstrated through the master class and focus tables. The event is open to wines existing in the market or wineries seeking distribution.

This is a professional tasting providing an active trading platform across all channels, plus consumer engagement and extensive social media coverage. Working with local in-market support, this event will build on last year’s attendance of 325 trade and consumers.

Exhibitor registration and cost

This event is now full. Please email Camilla Coste to be added to the waiting list.

  • Brands (new to market)                     
  • Brands (existing in market)
  • Importers
  • Regions can sponsor master class with themes, wines and speaker
  • Monopoly buyers/product managers/store managers
  • Media
  • On-premise trade     
  • Educators
  • Wine Clubs 
  • Consumers 
Cost (AUD ex. GST)

$1500 per table to show 12 wines or $750 half table for 6 wines. 

If you take a space at all 3 events in the Nordic Roadshow (Sweden, Finland and Norway), discount of $500 off full table price ($4,000 total) or $250 off half table price ($2,000 total).

Read the full Registration Terms & Conditions.

What do you get for your investment?

  • Event management by Wine Australia
  • Advertising support                       
  • Access to Monopoly buyers/product managers/store managers
  • Corkage
  • Direct marketing support      
  • Glassware
  • Spittoons
  • Marketing materials / Tasting Booklets
  • Photography
  • Public relations and social media support by Wine Australia
  • Signage       

What does success look like?

Participating in this event may help you and your brand:

  • Find an importer
  • Generate new business leads – on-premise
  • Network with influential trade 
  • Reach consumers

Special conditions

  • Bottles required per SKU 2
  • Limited SKUs 12 per full table           
  • Participants 25 tables minimum
  • Participants 32 tables maximum
  • Tables must be staffed by importer or winery. We strongly recommend that you are there to pour your wines.

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