Held every two years, Vinexpo Hong Kong is the most influential wine trade fair in Asia Pacific. Australia has been selected as the Country of Honour at Vinexpo Hong Kong, which will be the largest promotion of Australian wine in Asia, in 2018.
Vinexpo Hong Kong 2016 had 17,200 attendees from 51 countries. The top visiting countries and regions were China, South Korea, Japan, Taiwan and Vietnam, with 58% of the total number of visitors being importers, wholesalers or merchants.
2018 marks the 20th anniversary of this world class trade show and it is also the first time Australia will hold the esteemed and highly prominent title of Country of Honour.
As the Country of Honour, Australian wines will feature extensively throughout the entire program with a large presence in the main exhibition hall, promotion by the organiser in the lead-up to and throughout the show, special networking events, a dedicated education room and a trade business matching platform managed through Vinexpo organisers.
In addition, Wine Australia will be conducting its own networking events, public relations campaign and promotional activities to set Australia apart from the other exhibiting countries and get the wine-trade community talking about Australian wine.
Expressions of interest for this event opened on 1 June 2017 and closed on 31 October 2017. The event was promoted to Australian wine businesses via the Wine Australia website, marketing newsletters, the annual Exporter Update and regional communications.
Please note: If you are still interested in participating in this event, please contact Sarah Roberts.