Vinexpo Hong Kong 2018

Asia-Pacific’s number one trade-only wine and spirits exhibition
Vinexpo Hong Kong 2018 29 - 31 May 2018
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Hong Kong

Held every two years, Vinexpo Hong Kong is the most influential wine trade fair in Asia Pacific. Australia has been selected as the Country of Honour at Vinexpo Hong Kong, which will be the largest promotion of Australian wine in Asia, in 2018.

Vinexpo Hong Kong 2016 had 17,200 attendees from 51 countries. The top visiting countries and regions were China, South Korea, Japan, Taiwan and Vietnam, with 58% of the total number of visitors being importers, wholesalers or merchants.

2018 marks the 20th anniversary of this world class trade show and it is also the first time Australia will hold the esteemed and highly prominent title of Country of Honour.

As the Country of Honour, Australian wines will feature extensively throughout the entire program with a large presence in the main exhibition hall, promotion by the organiser in the lead-up to and throughout the show, special networking events, a dedicated education room and a trade business matching platform managed through Vinexpo organisers.

In addition, Wine Australia will be conducting its own networking events, public relations campaign and promotional activities to set Australia apart from the other exhibiting countries and get the wine-trade community talking about Australian wine.

Exhibitor registrations

Expressions of interest for this event opened on 1 June 2017 and closed on 31 October 2017.  The event was promoted to Australian wine businesses via the Wine Australia website, marketing newsletters, the annual Exporter Update and regional communications.

Please note: If you are still interested in participating in this event, please contact Sarah Roberts

Indicative program of activities

Wine Australia’s activities in the lead up to and after Vinexpo Hong Kong 2018 will be confirmed in February 2018. As an indication the program includes:

Monday 28 May 2018

Wine Australia region and exhibitor briefing and event (evening)

Tuesday 29 May 2018

Vinexpo Day 1 (day)

Wednesday 30 May 2018

Vinexpo Day 2 ‘Grenache Day’ (day)

‘The Blend’ networking event (evening)

Thursday 31 May 2018

Vinexpo Day 3 (final day)

Friday 1 June 2018

Wine Australia region and exhibitor closing event

Monday 4–12 June 2018

Wine Australia China Roadshow commences

Exhibitor Pricing & Special Conditions

Pricing & inclusions

Half Booth AUD $5,500 ex GST

Full Booth AUD $9,000 ex GST

Australian wine brands will be grouped by state or region, with some regional presences facilitated by the respective association.

Additional costs

Exhibitors are responsible for all travel, accommodation and incidental costs.

A consolidated shipment from Australia to the event will be facilitated by Wine Australia, through Vinexpo’s assigned logistics partners. Local delivery of wines to the partner warehouse in Hong Kong will also be possible. Exhibitors will be responsible for all transportation costs including shipping and customs clearance costs. Exhibitors will be invoiced for international shipping costs upon completion of Vinexpo.

Wine specifications

This is a premium wine focused event, where exhibitors are encouraged to showcase their best wines i.e. medals or trophy winners, or wines which have scored high ratings or points by widely-recognised critics.

At least one wine from each brand to be showcased at Vinexpo has received 90 points and above from a widely recognised and reputable third party.

Maximum SKUs showcased is twelve per full booth and six per half booth.

The amount of wine shipped to Vinexpo is at the discretion of the exhibitor. As a guide, four to six

bottles of wine are required per SKU. Please note, on-stand storage is limited and the removal of leftover wine stock is the responsibility of the exhibitor

Special conditions

  • Participation is only open to wine producers as well as agents, distributors or exporters working directly with the winery/ies, regardless of whether they have existing importers in Asian markets.
  • New-to-market brands must be able to demonstrate they are export ready if required.
  • Winery brands only (no private labels, bulk wines, export-only labels, etc.).
  • Brands must demonstrate existing sales in the Australian domestic market.
  • At least one wine from each brand to be showcased at Vinexpo has received 90 points and above from a widely recognised and reputable third party.
  • Participation may be subject to a maximum number of booths. Wine Australia will represent its stakeholders fairly and endeavour to meet all space requests. Please note, space allocated to Wine
  • Australia is set by the organisers of Vinexpo Hong Kong 2018.
  • Participation is at the discretion of Wine Australia.

Details of the registration terms and conditions are here.


For any exhibitor enquiries, please contact Sarah Roberts.

Frequently Asked Questions

When is the deadline to sign up for joining the Australian pavilion at Vinexpo HK 2018?
The deadline is 31st October 2017. Please note: if you are still interested in participating in this event, please contact Sarah Roberts

How long has Australia had presence at Vinexpo in Hong Kong?
We had our first country pavilion in 2010 and have been participating at every exhibition since.

What master classes are planned for Australian wineries at Vinexpo HK 2018?
Being the Country of Honour, Australia will be the focus of a full program of masterclasses throughout the three days of the event, both in the Vinexpo Academy and on the Wine Australia stand. Masterclasses on the Wine Australia stand will be in a high foot-traffic location, accommodate up to 30 attendees on a first-come, first-served basis, and allow for 40 minute presentations (including question time) with up to 4 wines in each session.

Do I already need to be exporting to Hong Kong to participate in Vinexpo 2018?
No. Vinexpo Hong Kong provides a valuable forum for those looking for importers to meet and network with trade from around the world.

Can I use my own branding instead of the Wine Australia branding?

The Wine Australia stand at Vinexpo Hong Kong 2018 is of a consistent look and feel.

Each exhibitor will be provided with an area within their booth for name and logo display. Exhibitors wishing to build and design alternative branded booths are advised to contact organisers of Vinexpo directly as they have options available. Event Organiser Website:


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