Wine Australia’s ProWein event programme shows off diversity of Australian wine

22 Feb 2017
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Wine Australia is inviting the trade to experience the diversity of Australian wine through a series of events at ProWein 2017. 

Considered Europe’s most important wine fair, ProWein takes place in Düsseldorf from 19 - 21 March 2017. The Wine Australia stand will be located in the middle of the New World hall, Hall 9, and it will feature over 500 wines from 76 wineries, across 34 different regions. Exhibitors include Alpha Box & Dice, Chaffey Bros. Wine Co., d’Arenberg, PlanB! Wines, Tyrrell’s Wines, Yering Station and Voyager Estate.

Wine Australia has developed a full programme of events to showcase the diversity of Australian wine and challenge visitors’ perceptions of the region. The programme consists of feature tastings, regional tastings, master classes, a food and wine matching session, happy hours with drinks and canapés as well as two tastings in collaboration with the WSET.

The events, which will be held on the Wine Australia stand (Hall 9, G06), in the ProWein Forum (Hall 10) and on the WSET stand (North Entrance) give visitors the opportunity to experience the breadth and depth of contemporary Australian wine. The events cover various topics including cool climate regions, Mediterranean varieties and old vines.  Both classic and alternative varieties will feature at the events, as well as on the stand where visitors will find 39 different grape varieties to taste.

One of the event highlights is the Culinary Journey with Christina Fischer, a food and wine matching session, which explores diverse styles of Australian wine and their versatility with food. This event has very limited spaces, but those who don’t secure a place are welcome to attend Wine Australia’s Happy Hour on Sunday and Monday between 5pm – 6pm where a selection of the wines and dishes will be served.

Laura Jewell MW, Wine Australia Head of Market EMEA, said:

“With more wineries exhibiting, a busy programme of events and renewed excitement for Australian wine, there are lots of reasons to visit Wine Australia at this year’s ProWein. Join us on-stand or at an event to find out why it’s such an exciting time for Australian wine and taste the diversity, which the country offers through a mix of varieties, terroirs, winemaking methods and styles.”

At ProWein 2017, both Wine Australia’s CEO Andreas Clark and General Manager Marketing, Stuart Barclay will be joining the Wine Australia UK and Europe team on the stand.

For more information, including a programme of events and the list of exhibitors, please visit:  www.wineaustralia.com/whats-happening/events/prowein-2017


For media enquiries please contact

Emma Baumann
PR and Communications Manager, Wine Australia
Phone: +44 (0)207 438 4669 Mobile: +44 (0)759 083 4514
Email: emma.baumann@wineaustralia.com

About Wine Australia

Wine Australia supports a competitive wine sector by investing in research, development and extension (RD&E), growing domestic and international markets and protecting the reputation of Australian wine.

Wine Australia is funded by grape growers and winemakers through levies and user-pays charges and the Australian Government, which provides matching funding for RD&E investments.

Wine Australia is the trading name of the Australian Grape and Wine Authority, a Commonwealth statutory authority established under the Australian Grape and Wine Authority Act 2013.

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