Photo: Kimberley Low / Wine Australia
Photo: Kimberley Low / Wine Australia

The Regional program is a key initiative of Wine Australia that seeks to actively encourage and support innovation, extension and adoption of R&D in the Australian wine sector.

The program aims to help grapegrowers and winemakers adopt new tools and research findings to support a competitive Australian wine sector.

The program allows grapegrowers and winemakers to:

  • identify their region’s highest priority innovation, extension and adoption issues
  • evaluate new concepts and technology in their own region to measure regional benefits of adoption
  • identify aspects of production that will ensure the region is sustainable into the future
  • assist with the uptake of new tools and research findings.

Regional program partners

Each Australian wine region can participate in the regional program.

The maximum amount of funding available is based on the value of winegrape levies paid in the region, with higher producing regions able to access a greater proportion of the total funding pool. To ensure that meaningful activities can be undertaken, regions with lower levels of production are clustered together. In total, there are 11 regional clusters.

Wine Australia partners with a regional industry organisation in each of the 11 regional clusters to administer the program. These regional partners, together with the regions in their cluster, are detailed below.

For all regional program factsheets and other resources click here.

For more information about this program view the Wine Australia regional program guidelines and for more information on activities in your region, please contact your regional partner.

Regional program partners 2020-21

Regional cluster

Regions included in the cluster

Regional program partner


SA North

Barossa Valley, Clare Valley, Eden Valley, Adelaide Plains, Southern Flinders Ranges

Barossa Grape & Wine Association Inc.

Nicki Robins

SA Central

Langhorne Creek, McLaren Vale, Adelaide Hills, Southern Fleurieu, Currency Creek, Kangaroo Island

Langhorne Creek Grape & Wine Inc.

Lian Jaensch

Limestone Coast

(SA South)

Coonawarra, Padthaway, Wrattonbully, Mount Benson, Robe, Mt Gambier

Limestone Coast Grape & Wine Council

Ulrich Grey-Smith

Murray Valley

Murray Darling and Swan Hill

Murray Valley Winegrowers Inc.

 Paul Derrico

Greater NSW and ACT

All regions in NSW and ACT excluding Riverina

NSW Wine Industry Association

Darren Fahey


All regions in Queensland

Queensland Wine Industry Association

Mike Hayes



Riverland Wine

Chris Bennett



Wine Grapes Marketing Board

Katie Dunne

Western Australia

All regions in Western Australia

Wines of Western Australia

Richard Fennessy



Wine Tasmania

Paul Smart

Greater Victoria

All regions in Victoria excluding Murray Darling and Swan Hill

Wine Victoria Inc.

Damien Sheehan

This content is restricted to wine exporters and levy-payers. Some reports are available for purchase to non-levy payers/exporters.

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This content is restricted to wine exporters and levy-payers. Some reports are available for purchase to non-levy payers/exporters.