Australian Wine Showcase Osaka, 2023

As part of the AgriBusiness Expansion Initiative (ABEI), Austrade, with the support of Wine Australia, Australian Grape & Wine, state agencies and Japan’s wine importers, is looking to promote Australian wines in western Japan.

Nicknamed ‘Tenka no Daidokoro’ or the nation’s kitchen, Osaka is known as the food capital of Japan. Incorporating the surrounding cities of Kyoto and Kobe, it is home to 21.8 million people with an economy the size of South Korea (ranked 15th in the world).

This wine tasting event aims to showcase wineries with a presence in the Japan market via representation of their importer or agent. Targeting sommeliers, food service, hospitality, retail and media representatives, it is an extremely cost-effective opportunity to gain traction against competing global wine makers that tend to focus their promotional activities solely on the Tokyo market.

Why participate

Participating in this event via your importer will:

• give your brand exposure to an expanded pool of potential new customers in western Japan
• raise awareness of the variety of Australian wines already available in the Japan market
• allow your importer to benefit from working with Team Australia for promotion of their wine portfolio
• offer the chance for you to take advantage of Japan’s re-emerging tourism sector where international tourists will be looking for Australian wine options on menus at the multitude of quality restaurants in western Japan.

For more information and costs;