Wine Australia and Cider Australia have joined forces to present the Australian Craft Cider Showcase 2020, in conjunction with the Wine Australia China Roadshow 2020.
Visiting Guangzhou and Shanghai, the two-city showcase is designed to promote Australian cider among Chinese trade and media and establish export markets for local cider brands.
The event is part of a broader strategy, supported by the Australian Government’s $50 million Export and Regional Wine Support Package, which has seen the development of a brand proposition and ‘100% Australian grown’ trust mark to educate consumers, distributors and importers about the quality and origin of Australian cider ingredients.
Participating cider producers will have the opportunity to:
- attend Wine Australia’s full-day ‘Growing Cider Exports’ workshop in preparation for the China visit
- network with Chinese importers and distributors to secure business leads
- tell their cider story, while helping to drive category and country awareness of Australian cider and the ‘100% Australian grown’ trust mark in China
- showcase premium Australian ciders (already available in market or new-to-market)
- gain a deeper understanding of China’s retail landscape and business culture, and
- participate in traditional and new media opportunities, helping to further promote Australian cider.
- April/May 2020 (date TBC): Growing Cider Exports workshop – Sydney event
- 23 September 2020: Australian Craft Cider Showcase – Guangzhou event
- 25 September 2020: Australian Craft Cider Showcase – Shanghai event
Given the current situation in China, and following the guidance of Australian Government authorities, Wine Australia decided to postpone its China Roadshow and the Australian Craft Cider Showcase, originally scheduled for June 2020.
Wine Australia is anticipating that these events will be rescheduled to 14–25 September 2020, assuming that the Australian Government advice supports our return to market at this time.
As always, the well-being of staff, exhibitors and suppliers is priority and we will keep prospective exhibitors informed as the situation evolves. Rest assured that we will not proceed with this event if we deem it unsafe. For this reason, invoices for exhibitor registration fees will not be issued until we have further updates.
Please see ‘Exhibitor’ details for information regarding registration fees, travel, accommodation and freight arrangements.