The Chengdu exhibitions, held annually in March include one of the largest and oldest wine trade fairs in China, attracting more than 300,000 wine buyers, media and consumers each year.
Wine Australia has been exhibiting at the trade fair for 6 years, with 53 exhibitors in 2019 (compared with 28 in 2018). Over the years, independent wine and spirit trade shows have been held at hotels in the centre of Chengdu in the four days prior to the fair.
In 2020, Wine Australia will participate in a new premium hotel trade show – the TWC Fine Wine Showcase at the Grand Hyatt. The showcase is managed by leading wine-show event organiser TopWine and will bring the largest presence of Australian wine to the hotel trade shows. Wine Australia has been allocated 250sqm of space (or 50 booths) at the event – compared to 15 booths at the previous hotel show – and will exhibit alongside leading wine producing countries and major wine corporations.
At the 102nd China Food and Drinks Fair, Wine Australia returns for its seventh year, creating a 384sqm Australia Pavilion with more than 40 booths, as part of a concerted effort to drive demand for Australian wine in China.
Both events will have tastings, seminars and an Australian Wine Discovered education area. Masterclasses and seminars will be held across the week, further educating Chinese consumers, trade and media on the people, places and processes that make Australian wine unique.
A networking event will be organised by Wine Australia to facilitate further marketing and business opportunities for exhibitor representatives, key media, educators, key opinion leaders and trade guests.
Wineries can participate in one or both of the events and Wine Australia will endeavour to accommodate space requests as they are received.
Wine Australia’s enhanced program at Chengdu in 2020 is made possible by the Australian Government’s $50 million Export and Regional Wine Support Package.