The fairs and exhibitions held in Chengdu annually in March are the largest in the country, attracting over 300,000 trade and consumers over the week.
The week is divided into two parts – a series of satellite shows in the city’s main hotels four days prior to the main event, the China Food & Drinks Fair (CFDF) at the Western China International Expo City.
TWC Fine Wine Showcase - Hotel show
Wine Australia will be taking part in a new hotel show in 2021 – The TWC Fine Wine Showcase at the Chengdu Grand Hyatt Hotel, managed by leading wine show event organiser, TopWine. TopWine is marketing its show as a premium wine event and will support the new show with a social, advertising and public relations campaign.
Given the travel restrictions and quarantine requirements related to the pandemic, Wine Australia is planning this year’s event for in-market brand representatives onsite only.
Australian wine exhibitors will be exhibiting alongside other leading wine producing countries, regional associations and major wine corporations. Additionally, Wine Australia will have its own public relations and social campaign and host master classes and on-site Australian wine education.
Wine Australia’s presence at 2021 Chengdu fairs is made possible by the Australian Government’s $50 million Export and Regional Wine Support Package.