TWC Fine Wine Showcase (Grand Hyatt) and China Food & Drinks Fair 2020 offers Australian wineries an opportunity to connect with influential Chinese importers, distributors, wholesalers and media to drive awareness and increase export sales of Australian wine.
The 2020 Australian wine pavilion at TWC Fine Wine Showcase in the Grand Hyatt Hotel will measure approximately 250sqm, hosting 44 exhibitors.
At the 102nd China Food & Drinks Fair, Wine Australia will create a 384sqm Australian wine pavilion with 43 exhibitors, as part of a concerted effort to drive demand for Australian wine in China.
In total, there will be more than 100 of Australia’s finest wine brands from nearly 30 wine regions to be showcased over the week of wine tastings, master classes and education seminars. It will be the largest-ever presence of Australian wine at Chengdu exhibitions.
Based on Wine Australia’s Australian Wine Discovered educational modules, a group of educators of high calibre will deliver several master classes during the Chengdu exhibitions. These topics will be mainly focused on specific grape varieties, regions and some topical explorations of Australian wine, further demonstrating the quality and diversity of our wines.
A networking event will also be organised by Wine Australia to further facilitate marketing and business opportunities for exhibitor representatives, key media, educators, key opinion leaders and trade guests.