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Market Ready India

10 Aug 2022 Online
Event finished
10 Aug 2022
Details &
Event finished

Australia and India signed an Australia-India Economic Cooperation and Trade Agreement on 2 April, which is expected to generate opportunities for Australian exporters.

In response to recent interest we’ve received from wine businesses, Wine Australia is partnering with the Australian Trade and Investment Commission (Austrade) to host a three-part series of one-hour online seminars for Australian wine producers and exporters.

With a spotlight on Mumbai, Delhi and Bangalore, the weekly seminars are designed to provide Australian wine exporters with a comprehensive understanding of opportunities and challenges to help determine whether India is a viable export market for their business.

Austrade representatives, in market trade experts and members of Wine Australia’s Market Insights and Regulatory team will cover key topics, with the three-part series structured as follows:

Session 1: Opportunities and market insights 

Wednesday 27 July at 11:00am - 12:00pm  ACST (Adelaide time) 


  • Market structure in three states, channel, distribution, pricing, key players operating in various channels and the business environment in India 
  • Market comparison with APAC region, insights & trends, current export breakdown 
  • Wine consumption trends and preferences in Mumbai, Delhi & Bangalore and big market players 

Session 2: ECTA deep dive and market entry considerations

Wednesday 3 August at 11:00am - 12:00pm ACST (Adelaide time)