Showcasing premium Australian wine to trade and consumers in the UK
Australia is home to a highly-skilled winemaking community, which crafts premium wines of exceptional quality. These women and men aren’t usually ones to seek the spotlight, but they won’t shy away from brilliance either. Our distinctive terroirs, world-class vineyards and award-winning wines stand proud among the very best.
To demonstrate Australia’s fine wine credentials, challenge perceptions of Australian wine and showcase the people and places that make Aussie wine unique, we hosted a special event at the OXO Tower in London on 17 September.
Australia Redefined took trade and consumers away from the everyday and towards the extraordinary. With a thrilling line-up of wines and winemakers, Australia Redefined showcased the country’s premium wines and highlighted styles that challenged perceptions of Australian wine.
An eclectic bunch of Australian winemakers and winery owners came to London to present 200 of their greatest wines. The group, ranging from winemaking legends to pioneering young guns, included Bruce Tyrrell (Tyrrell’s Wines), Chester Osborn (d’Arenberg), Robert Hill-Smith (Yalumba), Peter Barry (Jim Barry Wines), Johann Henschke (Henschke), Lauren Hansen (Penley Estate), Rebecca Santolin (Santolin Wines), Brad Hickey (Brash Higgins) and many more.
Comprising a trade tasting, a panel with Australia’s First Families of Wine, a ‘Future Icons’ seminar with Andrew Caillard MW and Mike Bennie as well as a consumer tasting evening, the programme featured a diverse range of wines over £20 a bottle. Guests tasted some of Australia’s most iconic and unique wines, from the revered classics and regional heroes to alternative grape varieties and new styles.
You can read some of the press coverage from the event below:
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