China Food and Drinks Fair 2019

and the International Wine and Spirits Show 2019
17 - 23 Mar 2019 IWSS , CFDF Exhibit
Event finished
17 - 23 Mar 2019
Details &
registration
IWSS , CFDF
Event finished

After many successful years at China Food & Drinks Fair, and more recently, a strong presence at the International Wine and Spirits Show (IWSS) at Shangri-La Hotel, Wine Australia will have an amplified presence this year, further supporting the position of Australian wine in the Chinese market.

Wine Australia will have over 400sqm at the 100th China Food & Drinks Fair, (21-23 March 2019) showcasing 70+ brands in the Australia pavilion. A number of tastings, Australian Wine Discovered inspired masterclasses and seminars will be held across the week, further educating Chinese consumers, trade, and media on the people, places and processes that make Australian wine unique.  

A networking event will be organised by Wine Australia on the first evening of the fair to further facilitate further marketing and business opportunities for exhibitor reps, key media, educators, key opinion leaders and trade guests.

Prior to the main fair, many satellite wine trade shows, including the Shangri-La Hotel International Wine & Spirits Show (IWSS) 17-20 March 2019, are held in hotels in Chengdu creating momentum and attracting key industry leaders.

The IWSS Shangri-La Hotel Wine Trade Show is the pre-eminent show with the most premium brands exhibiting. Across the 4 days, the trade show will see several tastings, masterclasses and seminars from renowned educators and trade.

Both IWSS Shangri-La Hotel Wine Trade Show and China Food & Drinks Fair run in the same week and provide a well-rounded platform to showcase wines to importers, distributors and retailers from across China.

Wine Australia’s enhanced program for International Wines & Spirits Show at the Shangri-La Hotel 2019 is made possible by the Australian Government’s $50 million Export and Regional Wine Support Package.

Program and participating brands

About CFDF and IWSS

China Food & Drinks Fair is China’s longest established and one of the most influential food and drinks shows with 2905 exhibitors from over 40 countries and areas, including 25 country and regional pavilions participated, attracting more than 100,000 Chinese trade and buyers from many of China’s regional cities in 2017. It was moved to the Western China International Expo City since 2018, with certain sections such as Hall #7, 8, 12 & 13 dedicated for imported wines which increasingly feature new-to-market as well as existing brands.

Prior to the main exhibition, many satellite wine trade shows are held in hotels in Chengdu which also create momentum and attract a great amount of trade leads. The “Tao” International Wine and Spirit Show (Tao IWSS) in Chengdu Shangri-la Hotel, organized by ShenZhen PACCO Cultural Communication Company, has become a most active one with a higher-end image and better quality of exhibiting brands according to the exhibitor feedbacks, attracting more than 20,000 visitors in March 2018.

Contact

For more information about Wine Australia's involvement in CFDF and IWSS, please contact kevin.pan@wineaustralia.com

17 - 20 Mar 2019
Add to calendar
Chengdu Shangri-La Hotel & Western
View on Google Maps
21 - 23 Mar 2019
Add to calendar
China International Expo City Chengdu
View on Google Maps

Program of activities

IWSS – Sunday 17 March 2019

09:00-18:00 International Wine & Spirits Show

Presented by
Táo International Wine & Spirits Show

Where: 2F - T42 (Lobby Lounge area), Shangri-La Hotel, Chengdu

Main trade show - International Wine & Spirits Show.

13:00-14:30 Master class: Australian Chardonnay: the evolution of a classic / 澳大利亚霞多丽:经典之演变

Presented by
Emilie Steckenborn, Head of Education TWE and Amber Luo, Brand Ambassador TWE

Where: 4F Business Area, Section A, Shangri-La Hotel, Chengdu

Australian Chardonnay has enjoyed the industry’s highs and weathered its lows with resilience, and it continues to hold a special place for Australian wine lovers.

This masterclass will look at the versatility and demand for one of Australia’s most planted varieties.

03月17日 周日13:00-14:30 大师班

成都香格里拉大酒店 四楼商务活动区A区

澳大利亚霞多丽:经典之演变 · Australian Chardonnay: the evolution of a classic

主讲人:富邑集团亚洲和非洲发展区品牌大使 Emilie Steckenborn (Head of Education TWE)

富邑集团北亚区品牌大使 罗宏敏 (Amber Luo, Brand Ambassador TWE)

简介:澳大利亚霞多丽既能在行业高峰时蓬勃发展,也能在低谷时很好地适应市场,她一如既往地承载着澳大利亚葡萄酒爱好者心目中那方独具一格的喜爱。本次大师班将介绍这个澳大利亚种植面积最多之一的品种的多样性及其大受欢迎背后的故事。

16:00-17:30 Seminar: The changing face of e-commerce in China / 瞬息万变的中国电商市场

Presented by
TBC

Where : 4F Business Area, Section A, Shangri-La Hotel, Chengdu

E-commerce is a rapidly booming industry, especially for selling and promoting premium wine. The evolution of technology and e-commerce capabilities has meant that understanding the rapid and dynamic retail space is not easy for marketers.

This seminar will look at New Retail, content marketing and brand development, helping connect and reach consumers. The panel will be led by key note speakers from Alibaba and Wine Australia who will give great insight into the future of e-commerce for wine.

03月17日 周日16:00-17:30 行业论坛

成都香格里拉大酒店 四楼商务活动区A区

瞬息万变的中国电商市场 · The changing face of e-commerce in China

主讲人:

简介:电子商务正在迅猛爆发的时代,尤其是在线上销售及推广高端葡萄酒品牌。科技和电子商务能量的演变增加了市场营销的决策者对于瞬息万变而又充满活力的零售市场的理解难度。这其中包括零售形态的演变;针对目标群体的内容营销;以及持续建立品牌与消费者的联系。澳大利亚葡萄酒管理局邀请了业内在第一线开展电子商务的资深专家组成研讨团,与大家一起探究市场变化,并且帮助各位参会者更好地理解这些变化最终如何影响葡萄酒电商的未来发展。

IWSS – Monday 18 March 2019

09:00-18:00 International Wine & Spirits Show

Presented by
Táo International Wine & Spirits Show

Where: 2F - T42 (Lobby Lounge area), Shangri-La Hotel, Chengdu

Main trade show - International Wine & Spirits Show.

IWSS – Tuesday 19 March 2019

09:00-18:00 International Wine & Spirits Show

Presented by
Táo International Wine & Spirits Show

Where: 2F - T42 (Lobby Lounge area), Shangri-La Hotel, Chengdu

Main trade show - International Wine & Spirits Show.

13:00-14:30 Master class: Delicate Pinot Noir – a darling of the Australian wine community / 精致黑皮诺 – 澳大利亚葡萄酒的宠儿

Presented by
Terry Xu

Where: 4F Business Area, Section A, Shangri-La Hotel, Chengdu

Pinot Noir is a darling of the Australian wine community and one of the most expressive grape. Its journey started with a falter but it’s now a vital player in the evolution of Australian wine, with demand and quality at an all‑time high.

This masterclass will look at one of the most on-demand varieties, showcasing its subtlety, elegance and finesse.

03月19日 周二13:00-14:30 大师班

成都香格里拉大酒店 四楼商务活动区A区

精致黑皮诺 – 澳大利亚葡萄酒的宠儿 · Delicate Pinot Noir – a darling of the Australian wine community

主讲人:小皮 (Terry Xu)

简介:精致的黑皮诺是澳大利亚葡萄酒中的宠儿。她曾在历史发展中蹒跚踌躇过,但如今焕彩新生,成为澳大利亚葡萄酒的演变进程中活跃的一份子,正史无前例地处于高需求、高品质的阶段。本次大师班将探讨和展示这个高需求品种的美妙、优雅和精致。

16:00-17:30 Master class: Shiraz: the story of an Australian legend / 设拉子:澳大利亚的传奇

Presented by
Fongyee Walker MW

Where : 4F Business Area, Section A, Shangri-La Hotel, Chengdu

When it comes to Australian wine no other grape is more synonymous than Shiraz. Almost universally planted, capable of everything from affordable, quaffable BBQ reds to magnificent, age-worthy classics that are truly world-class, Shiraz has it all.

This masterclass will look at the story and market positioning of one of Australia’s most iconic reds.

03月19日 周二16:00-17:30 大师班

成都香格里拉大酒店 四楼商务活动区A区

设拉子:澳大利亚的传奇 · Shiraz: the story of an Australian legend

主讲人:葡萄酒大师 赵凤仪 (Fongyee Walker MW)

引言:谈到澳大利亚葡萄酒,设拉子无疑是最为重要的葡萄品种之一。她几乎遍布在所有的产区。她的成品或易于日常饮用,或为盛宴之飨。她有着适合陈年的潜力,同时也拥有着真正的世界级实力。本次大师班将给予澳大利亚设拉子葡萄酒一个展现她全面魅力的好机会。

友情提示:

上述论坛及大师班以中文为主。

座位有限,报完即止,报名后以主办方通知审核通过为准。

请携名片提前半小时抵达现场签到。

IWSS – Wednesday 20 March 2019

09:00-18:00 International Wine & Spirits Show

Presented by
Táo International Wine & Spirits Show

Where: 2F - T42 (Lobby Lounge area), Shangri-La Hotel, Chengdu

Main trade show - International Wine & Spirits Show.

CFDF – Thursday 21 March 2019

09:00-17:30 China Food & Drinks Fair - Main tradeshow / 第100届全国糖酒商品交易会

Presented by
China Food & Drinks Fair

Where: Hall 12 – D014T / D015T / E019T, Western China International Expo City

11:00-12:00 On-pavilion class – Foundations of Australian wine / 澳大利亚葡萄酒核心课程

Presented by
Corinne Mui 梅康妮

Where: Hall 12 – E019T, Western China International Expo City

Class description to come.

13:30-14:30 On-pavilion class – Durif: Australia’s best unknown red wine / 杜瑞夫:鲜为人知的“澳”世佳酿

Presented by
Corinne Mui 梅康妮

Where: Hall 12 – E019T, Western China International Expo City

Class description to come.

15:30-16:30 On-pavilion class – Barossa: Collectable wines of distinction

Presented by
Corinne Mui 梅康妮

Where: Hall 12 – E019T, Western China International Expo City

Class description to come.

19:00-21:00 Networking party / 联谊会正式进行

Presented by
Wine Australia

Where: 51F, Sip Bar – Chengdu Waldorf Astoria Hotel

RSVP only.

仅限受邀确认出席的嘉宾

CFDF – Friday 22 March 2019

09:00-17:30 China Food & Drinks Fair - Main tradeshow / 第100届全国糖酒商品交易会

Presented by
China Food & Drinks Fair

Where: Hall 12 – D014T / D015T / E019T, Western China International Expo City

11:00-12:00 On-pavilion class – Foundations of Australian wine / 澳大利亚葡萄酒核心课程

Presented by
Sam Chen

Where: Hall 12 – E019T, Western China International Expo City

Class description to come.

13:30-14:30 On-pavilion class – Barossa: Collectable wines of distinction

Presented by
Sam Chen

Where: Hall 12 – E019T, Western China International Expo City

Class description to come.

15:30-16:30 On-pavilion class – Australian Cabernet Sauvignon and blends / 澳大利亚赤霞珠及其混酿葡萄酒

Presented by
Sam Chen

Where: Hall 12 – E019T, Western China International Expo City

Class description to come.

CFDF – Saturday 23 March 2019

09:00-17:30 China Food & Drinks Fair - Main tradeshow / 第100届全国糖酒商品交易会

Presented by
China Food & Drinks Fair

Where: Hall 12 – D014T / D015T / E019T, Western China International Expo City