Photo: Parker Blain / Wine Australia

China Roadshow 2019

21 - 29 May 2019 Tianjin, Hangzhou, Kunming, Shenzhen Attend Exhibit
21 - 29 May 2019
Details &
Tianjin, Hangzhou, Kunming, Shenzhen

Wine Australia’s annual China Roadshow is the largest travelling Australian wine tasting in China, giving thousands of Chinese trade and media an opportunity to experience Australia’s diverse fine wine and connect with Australian wine businesses.

Each year, the roadshow travels to new locations in China to drive awareness of Australian wine, create genuine sales leads and increase export sales to the powerhouse region.

In its eighth year, the roadshow will visit one tier-one city (Shenzen) and three tier-two cities (Tianjin, Hangzhou and Kunming), engaging wine buyers in a mini trade-fair, master classes and a new-to-market program.

Shenzhen events will include:

  • a free-pour tasting
  • a trade networking event
  • media activities, and
  • exclusive master classes delivered by prominent Australian and Chinese wine trade, commentators and educators.

Events in Tianjin, Hangzhou and Kunming will include free-pour tastings and several educational classes. A full schedule of activities is included below.

The 2019 roadshow is supported by the Australian Government’s $50 million Export and Regional Wine Support Package and is expected to attract 4,000 visitors, including importers, distributors, wholesalers, sommeliers, buyers, media and influencers.

All activities will be supported by a digital marketing campaign in China and Australia.

Wine businesses and brands participating in China Roadshow 2019 can be found here.

More information and programs


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Driving long-term export sales to China

Free-pour tasting exhibition
Allowing brands to engage one-on-one with important and influential delegates.
Full program
Delegate educational master classes, tastings and seminars.
Peripheral networking activities – full program to be announced in coming weeks.


For more information about China Roadshow 2019, please contact Hollie Thomas

21 May 2019
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Shangri-La Tianjin, 328 Haihe East Road, Tianjin
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23 May 2019
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Grand Hyatt Hangzhou, 28 Hu Bin Road, Hangzhou Zhejiang
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27 May 2019
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Wanda Vista Kunming, No.888 Qianxing Road, Xishan Qu, Kunming Shi, Yunnan
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29 May 2019
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Hilton Shenzhen Shekou Nanhai, 1177 Wanghai Rd, Nanshan Qu, Shenzhen Shi, Guangdong Sheng
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China Roadshow 2018

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