Interested in entering the US market? The thirst for wine in the US continues to grow unabated. The United States is now the largest wine market in the world, with a retail value of US$42.2 billion and 20+ years of consecutive volume growth. According to IRI (52 week food & drug ending 2 Oct, 2016), Australia is the #2 importer of wine into the United States, trailing only Italy. While traditionally Australia has built market share off the back of export brands priced under $US 8, Australian wines priced between $US 8 - $US 25 are all showing robust category growth. This, coupled with a favourable $A/$US exchange rate, means there’s no better time to invest into the US market.
In response to market demand and renewed interest in the quality and diversity of the wines being produced in Australian regions, Wine Australia is continuing its successful Market Entry Program. Continuing in FY 17 - 18, Wine Australia will provide services designed to educate you about the intricacies of the US market (compliance, marketing, pricing and logistics) as well as assisting you in securing importation.
Click here or an overview of the challenges and opportunities facing wineries in the US market, as well as an overview of program deliverables.
Register for North America market programs.
Register by: 30 June 2017 or until spaces fill up
Payment by: 30 days from July 1 start date
Please refer to Terms & Conditions
Wineries interested in entering or re-entering the US market
Importers, trade, distributors and media
Cost (AUD) ex GST