Wine Australia Kuala Lumpur

New-to-Market Australian Wine Showcase 2018

Kuala Lumpur
Wine Australia Kuala Lumpur
New-to-Market Australian Wine Showcase 2018 Kuala Lumpur 31 Jan 2018
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Kuala Lumpur, Malaysia

With a population of nearly 30 million people, Malaysia has become an important market for Australian wine and our wine export is currently valued at A$50.7 million and growing by 14 per cent (MAT August 2016).

Wine Australia together with our partner Austrade are organising the first New-to-Market Australian Wine Showcase in Malaysia, in response to the growing interest in premium Australian wine as the dining and hospitality scene in Malaysia changes rapidly. We expect 80-100 members of the Malaysian wine trade (half of who are wine importers) coming to this event to meet Australian wineries yet to be introduced to the Malaysian market.

The program is designed to provide the participating wineries with not only exposure to the key wine importers but also insights into the Malaysian wine market, with a structure (subject to change) as follows:

Day 1 PM – Kuala Lumpur Market Visit and Briefing led by Renee Lee, Austrade Kuala Lumpur’s Business Development Manager

Day 1 Evening – Networking dinner with Malaysian wine trade and media contacts (details TBD)

Day 2 PM – Wine tasting targeting importers and other wine professionals with influence upon importers

Post-event (timing TBD) - 30-minute debriefing with Austrade going over the prospective importers

The timing of this event coincides with the same event in Taiwan (earlier in the same week) so the group of participating wineries can travel to both cities.

Register for APAC market programs.

Register by: 15 November 2017
Payment by: 15 December 2017

Please refer to Terms & Conditions


Brands (new to market)


On-premise trade, Off-premise trade, wine importers

Cost (AUD) ex GST

Price Guide $2,000 - $2,500. Up to 12 SKUs per table.

What do you get for your investment?

  • A/V equipment
  • Corkage
  • Event management
  • Exhibitor Space TBC
  • Glassware
  • Marketing materials
  • Photography
  • Public relations and social media support
  • Signage
  • Spittoons
  • Staff
  • Theming
  • Other: Consolidated delivery of wine (at a separate cost); a market briefing in Kuala Lumpur on the day before the tasting; a 30 minute post event debriefing with Austrade via vide (or telephone) conferencing.

What does success look like?

Participating in this event may help you and your brand:

  • Find an importer
  • Network with influential trade 

Special conditions

  • One bottle per SKU required
  • Current vintage only
  • Up to 12 SKUs per table
  • Participants: 10 minimum
  • Participants: 18 maximum
  • Regional focus
  • Other: This is premium wine focused activity. Wines with accolade (eg. national/capital city wine show medals, positive score/ratings by leading wine critics, etc). are preferred. Wine must be grape wine without any fruit infusions, etc in order to be allowed to participate. No bulk, cask or private-brand (BOBs) wine is allowed in this tasting.

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