Vinexpo Hong Kong 2018

Asia-Pacific’s number one trade-only wine and spirits exhibition
Vinexpo Hong Kong 2018 29 - 31 May 2018
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Hong Kong Convention and Exhibition Centre (HKCEC), 1 Expo Drive, Wanchai, Hong Kong.
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Held every two years, Vinexpo Hong Kong is the most influential wine trade fair in Asia Pacific. Australia has been selected as the Country of Honour at Vinexpo Hong Kong, which will be the largest promotion of Australian wine in Asia, in 2018.

Vinexpo Hong Kong 2016 had 17,200 attendees from 51 countries. The top visiting countries and regions were China, South Korea, Japan, Taiwan and Vietnam, with 58% of the total number of visitors being importers, wholesalers or merchants.

2018 marks the 20th anniversary of this world class trade show and it is also the first time Australia will hold the esteemed and highly prominent title of Country of Honour.

As the Country of Honour, Australian wines will feature extensively throughout the entire program with a large presence in the main exhibition hall, promotion by the organiser in the lead-up to and throughout the show, special networking events, a dedicated education room and a trade business matching platform managed through Vinexpo organisers.

In addition, Wine Australia will be conducting its own networking events, public relations campaign and promotional activities to set Australia apart from the other exhibiting countries and get the wine-trade community talking about Australian wine.

Visitor registrations

Until March 31: 200 HKD
From April 1 to May 28: 400 HKD
During the trade show (online or on-site): 600 HKD
Register at Vinexpo Hong Kong's website.

Participating wineries

See the list of participating wineries exhibiting at Vinexpo Hong Kong 2018.

Exhibitor registrations

Expressions of interest for this event opened on 1 June 2017 and closed on 31 October 2017.  The event was promoted to Australian wine businesses via the Wine Australia website, marketing newsletters, the annual Exporter Update and regional communications.

Please note: If you are still interested in participating in this event, please contact Sarah Roberts

Indicative program of activities

Wine Australia’s activities in the lead up to and after Vinexpo Hong Kong 2018 will be confirmed in February 2018. As an indication the program includes:

Monday 28 May 2018

Wine Australia region and exhibitor briefing and event (evening)

Tuesday 29 May 2018

Vinexpo Day 1 (day)

Wednesday 30 May 2018

Vinexpo Day 2 ‘Grenache Day’ (day)

‘The Blend’ networking event (evening)

Thursday 31 May 2018

Vinexpo Day 3 (final day)

Friday 1 June 2018

Wine Australia region and exhibitor closing event

Monday 4–12 June 2018

Wine Australia China Roadshow commences

Wine Australia master classes

Academy Room - Tuesday 29 May
10:00am to 11.30am Oceans, Altitude and Attitude: Contemporary Australian Pinot Noir
Oceans, Altitude and Attitude: Contemporary Australian Pinot Noir
Tuesday, 10:00am to 11.30am
Presented by
Phil Reedman, MW & Mark Davidson, Education Manager US, Wine Australia

The challenges of growing and vinifying high-quality Pinot Noir are well documented. Site and climate play a crucial role in shaping character, but these are just two of the numerous variables at play.

It appears certain that the very best Pinot Noir wines are influenced by the cooling effect of either elevation or ocean breezes, but this alone is no guarantee of quality - fanatical attention to detail in the vineyard and winery are required. Phil Reedman, MW and Wine Australia’s Education Manager Mark Davidson have selected a stellar line-up of wines for this landmark tasting. A range of wines which showcase the character and quality of the most exciting regions and the finest producers of Australian Pinot Noir.

1:00pm to 2:30pm Langton’s Classification
Langton’s Classification
Tuesday, 1:00pm to 2:30pm
Presented by
Andrew Caillard MW

Australia’s 19th century colonial vine stock heritage is one of the most fascinating stories in the world of wine. Before the spread of phylloxera into Europe during the 1850s, the early settlers collected grape vines in the form or seeds and cuttings from English wall gardens and nurserymen, and from travels into Spain, France and Italy. Many early importations came from Madiera, Rio de Janiero and the Cape of Good Hope. The genetic vine stock originally brought in by Alexander Riley, James Busby and Didier Joubert during the 1830s were distributed across the Australian colonies from nurseries, including Thomas Shepherd at Darlington and William Macarthur at Camden. Rootlings or cuttings were also exchanged between vigneron as plantings became more widespread.

Through the prism of Langton’s Classification of Australian wine, Andrew Caillard, MW will discuss the rich history of Australia’s classic grape varieties, the transmission of colonial vine stock material and the development of a truly brilliant Australian wine aesthetic. Through generations of effort, hardships, visions and luck, Australia’s fine wine scene offers a unique, evocative and unparalleled experience. The tasting comprises many of Australia’s great wines of the 21st century, and illustrates the enduring quality and identity of the country’s wine regions and distinctive house styles.  

4.00pm to 5:30pm Unique Australian Terroirs discussion panel
Unique Australian Terroirs discussion panel
Tuesday, 4.00pm to 5:30pm
Presented by
Fongyee Walker MW, Dr. Brian Croser AO, Winemaker, Phil Reedman MW, Andrew Caillard MW

Australia’s pioneer vignerons of the 19th century were intent on selecting distinguished sites for vineyards and matching variety to environment well before the word terroir entered the fine wine lexicon. These days, the concept of terroir is a much-debated topic.

This special tasting revisits some of those 19th century sites as well as exploring distinguished site vineyards in Australian wine regions established and re-established since 1960, demonstrating and explaining why they are distinguished sites for their chosen variety. Winemaker Brian Croser, will lead this discussion joined by Phil Reedman, MW, Andrew Caillard, MW and Fongyee Walker, MW. Each panellist has selected two wines to showcase the diversity, character and quality of site specific Australian wines.

Academy Room - Wednesday 30 May
10:00am to 11.30am Evolution of Australian Grenache
Evolution of Australian Grenache
Wednesday, 10:00am to 11.30am
Presented by
Corinne Mui, Senior Wine Educator AWSEC and Fongyee Walker MW

Australia is home to the oldest Grenache vines on the planet, but Grenache has historically taken a back seat to other varieties.  This master class will look at the history and evolving reputation of varietal Grenache in Australia.

Grenache forms the backbone of classic red blends, partnering beautifully with Shiraz and Mourvedre and is one of the main varieties used for classic fortified wines and of course a standalone variety for delicious Rose wines. Corinne Mui, Senior Wine Educator AWSEC form Hong Kong and Fongyee Walker, MW will lead the conversation in this master class and concentrate on classic Grenache wine growing regions in Australia, including the Barossa Valley, McLaren Vale and Clare Valley. They will also discuss why Grenache is a variety that most faithfully expresses terroir and captures the unique combination of country, climate and culture in a glass, as well as what’s trending right now.

10am to 11.30am Australian First Families of Wine Present Unlocked
Australian First Families of Wine Present Unlocked
Wednesday, 10am to 11.30am
Presented by
Caroline Brown (Brown Brothers); Susie Campbell (Campbells); Chester Osborn (d’Arenberg); Darren DeBortoli (DeBortoli); Stephen Henschke (Henschke); Richard Burch (Howard Park); Sam Barry (Jim Barry Wines); Jeff McWilliam (McWilliam’s); Hayley Purbrick (Tahbilk); Bruce Tyrrell (Tyrrell’s Wines, AFFW Chair); Justin Taylor (Wakefield Taylors Wines) and Robert Hill Smith (Yalumba).

Australia’s First Families of Wine’s (AFFW) will be unlocking their cellars to share their aged family jewels in this master class, which is being presented for the first time outside of Australia. Presented by a panel featuring the families themselves, from a mix of generations, each will present their specially chosen wine from their own cellars, giving guests an opportunity to get up close and personal with some of Australia’s most recognised names to experience their most respected and revered wines. Hear the stories of success behind these iconic wines that have created the benchmark for Australian quality.

This inaugural UNLOCKED international tasting event will leave delegates excited by the quality, depth and breadth of premium Australian wine. Gain an in-depth understanding of the role AFFW plays and how they bring together the oldest Australian family owned, multi-generational wineries, who between them, have over 1380 years of winemaking experience. Together they share history, passion and provenance as custodians of some of the most iconic vineyards in the world.

1:00pm to 2:30pm Grenache and Pork Bun lunch tasting
Grenache and Pork Bun lunch tasting
Wednesday, 1:00pm to 2:30pm
Presented by
Corinne Mui, Senior Wine Educator AWSEC and Yang Lu, MS

Corinne Mui, AWSEC Senior Educator from Hong Kong and Yang Lu, the world’s first and only Chinese Master Sommelier will present a fun and adventurous Grenache and Pork Bun lunch tasting not to be missed by foodies and Grenache lovers.

The aim of this master class is to demonstrate the gastronomic profile and flexibility of Australian Grenache hosted by two well-known Hong Kong based wine professionals. Discover Australian Grenache and Grenache blends that have a real brightness, purity of fruit and finesse from minimal intervention winemaking, which can be perfectly matched with Asian style cuisine such as Pork Buns.

4.00pm to 5:30pm Grenache: Blends
Grenache: Blends
Wednesday, 4.00pm to 5:30pm
Presented by
Jeremy Oliver - Australian Wine Writer, Presenter & Educator

Australia has been making blends of the southern Rhône varieties of Grenache, Shiraz and Mourvèdre for generations. Over the decades, growers and makers evolved a sumptuous and profoundly ripened expression of this blend, typically from Australia’s warmer regions and more specifically from South Australia’s Barossa Valley and McLaren Vale. Yet grenache remains something of an enigma in Australian wine.

Led by David Powell who was inspired by the more complex and savoury red wines of the Rhône, several Barossa makers took the Australian variant of this blend down an entirely new direction around twenty years ago. Seeking gentler textures, more perfume and reductive, charcuterie-like complexity, these makers began to craft the wines that today are still considered at the cutting edge of Australia’s ‘GSM’ blends.  Today this blend has even ventured into several cooler regions.

In a tasting that explores the role of Grenache with other red varieties and illustrates the evolution of its blending in Australia with Shiraz and Mourvèdre, Jeremy Oliver introduces a combination of cutting edge and classic Australian wines, each with a point of difference and a story to tell.

Academy Room - Thursday 31 May
10:00am to 11.30am Shiraz Terroir Research Project
Shiraz Terroir Research Project
Thursday, 10:00am to 11.30am
Presented by
Wes Pearson AWRI

The Shiraz Terroir Research Project is collaboration between Australia’s National Wine and Grape Industry Centre (NWGIC), Charles Sturt University (CSU) and the Australian Wine Research Institute (AWRI), funded by Wine Australia.

The project aims to define the sensory properties of Shiraz / Syrah wines from different regions across Australia. Having already been held in Melbourne and New York, this benchmarking blind tasting looks for correlations between the sensory properties of a relatively large and diverse set of Australian Shiraz wines, their chemical profiles and the climatic regions from which the grapes are sourced.

The tasting will enable sommeliers and other wine trade to characterise a selection of Australian Shiraz using a novel rapid comparative evaluation method called Pivot©Profile.

1:00pm to 2:30pm Old Vines, Young Vines, New Wines
Old Vines, Young Vines, New Wines
Thursday, 1:00pm to 2:30pm
Presented by
Corrina Wright, Winemaker Oliver’s Taranga and Christie Schulz, owner Turkey Flat

Australia is home to the some of the oldest vines in the world, which form the backbone of many iconic wines. New varieties and clones are being planted in many regions and are creating an exciting tapestry of flavours, textures and styles.

This Old Vines, Young Vines, New Wines master class, presented by winemaker’s Corinna Wright from Oliver’s Taranga and Christie Schultz from Turkey Flat will compare old and young vines. Both winemakers will share their personal stories and experiences identifying climatic and clonal selections, understanding vine age and the impact this has on viticultural and winemaking. This master class will be moderated by Corinne Mui, Senior Wine Educator from AWSEC Hong Kong.

4.00pm to 5:30pm Liquid Gold – Australia’s Classic Fortified Wines
Liquid Gold – Australia’s Classic Fortified Wines
Thursday, 4.00pm to 5:30pm
Presented by
Corinne Mui, Senior Wine Educator AWSEC Hong Kong

Australia has a rich and long legacy of fortified wine production dating back to the establishment of the original settlements. The unique fortified wine styles were the backbone of the Australian wine sector, which are still celebrated today. Australia produces the world’s finest Muscat, Topaque, Vintage and Tawny fortified wines, while some draw comparisons, Rutherglen Muscat and Topaque are unique and have no equal.

Corinne Mui, Senior Wine Educator from AWSEC Hong Kong, will lead an informative discussion on the history and development of some of Australia’s most iconic and historic wines. This tasting will feature fortified wines from Australia’s traditional warmer climate areas, which are more suited to the richness and ripeness required to make classic Fortified wines and will explore some key points to success, which have contributed to Australian fortified wines winning international awards since 1870.

This is a wonderful opportunity to learn more about the Australian wineries and winemakers who have put their stamp on Australian Classic fortified wines and to understand why age is so important and maintaining freshness and vitality in the wine is critical.

On Stand tastings - Tuesday 29 May
10:00am to 10:40am Ageing Australians
Ageing Australians
Tuesday, 10:00am to 10:40am
Presented by
Phil Reedman MW

Hosted by Master of Wine, Phil Reedman, this session delves into an underappreciated but important topic: the cellar-worthiness of white wines from Australia.

The ability of a wine to mature for ten years or more is frequently cited as a criterion of Greatness. Can Australian white wines achieve this benchmark?  This tasting, featuring current vintage wines compared with a cellared version of the same wine will provide the answer. This tasting provides a unique opportunity to track the development curve through the lens of two classic Australian white wine styles: Hunter Valley Semillon and Nagambie Lakes Marsanne.

2:30pm to 3:10pm Coast to Coast - An Exploration of Australian Cabernet Sauvignon
Coast to Coast - An Exploration of Australian Cabernet Sauvignon
Tuesday, 2:30pm to 3:10pm
Presented by
Corinne Mui, Senior Wine Educator AWSEC, Hong Kong

Cabernet Sauvignon is one of Australian wine’s remarkable success stories, with original vines arriving in the mid 1800’s. Over the years, Cabernet Sauvignon has become an essential part of Australian wine heritage, highlighting regionality and varietal qualities as a single variety, but also being an important blending component.

This master class, presented by Corinne Mui, Senior Wine Educator AWSEC Hong Kong, will provide a snapshot of the elegance, character and charm of top quality Cabernet Sauvignon grown in four distinct Australian wine regions with varying climates. Each of the wines that will be tasted are from winemakers who have taken Australian Cabernet Sauvignon to the new level, creating a premium wine, that would be an asset to any collector’s long-term collection. 

On Stand tastings - Wednesday 30 May
10:00am to 10:40am The impact of emerging varieties in Australia
The impact of emerging varieties in Australia
Wednesday, 10:00am to 10:40am
Presented by
Phil Reedman MW

Australia is renowned globally for its wines made from classic, typically French, grape varieties. In the last two decades however, we’ve seen increased plantings of an array of new-to-Australia varieties. Phil Reedman MW, a long-time advocate of these so-called ‘alternative varieties’ will lead a fascinating discussion and tasting to highlight the emerging stars of the Australian viticultural landscape.

From the coolest regions to the warmest regions, Australia’s vignerons have seized the opportunity to grow and vinify these alternative varieties. What motivates vignerons to pursue excellence with these varieties varies from seeking out a variety which offers some degree of climate change proofing, to the pure curiosity to see what a variety will produce when grown in an Australian region with a similar climate to its native region.  This masterclass promises to give you a glimpse of Australia’s wine future.

Exhibitor Pricing & Special Conditions

Pricing & inclusions

Half Booth AUD $5,500 ex GST

Full Booth AUD $9,000 ex GST

Australian wine brands will be grouped by state or region, with some regional presences facilitated by the respective association.

Additional costs

Exhibitors are responsible for all travel, accommodation and incidental costs.

A consolidated shipment from Australia to the event will be facilitated by Wine Australia, through Vinexpo’s assigned logistics partners. Local delivery of wines to the partner warehouse in Hong Kong will also be possible. Exhibitors will be responsible for all transportation costs including shipping and customs clearance costs. Exhibitors will be invoiced for international shipping costs upon completion of Vinexpo.

Wine specifications

This is a premium wine focused event, where exhibitors are encouraged to showcase their best wines i.e. medals or trophy winners, or wines which have scored high ratings or points by widely-recognised critics.

At least one wine from each brand to be showcased at Vinexpo has received 90 points and above from a widely recognised and reputable third party.

Maximum SKUs showcased is twelve per full booth and six per half booth.

The amount of wine shipped to Vinexpo is at the discretion of the exhibitor. As a guide, four to six

bottles of wine are required per SKU. Please note, on-stand storage is limited and the removal of leftover wine stock is the responsibility of the exhibitor

Special conditions

  • Participation is only open to wine producers as well as agents, distributors or exporters working directly with the winery/ies, regardless of whether they have existing importers in Asian markets.
  • New-to-market brands must be able to demonstrate they are export ready if required.
  • Winery brands only (no private labels, bulk wines, export-only labels, etc.).
  • Brands must demonstrate existing sales in the Australian domestic market.
  • At least one wine from each brand to be showcased at Vinexpo has received 90 points and above from a widely recognised and reputable third party.
  • Participation may be subject to a maximum number of booths. Wine Australia will represent its stakeholders fairly and endeavour to meet all space requests. Please note, space allocated to Wine
  • Australia is set by the organisers of Vinexpo Hong Kong 2018.
  • Participation is at the discretion of Wine Australia.

Details of the registration terms and conditions are here.


For any exhibitor enquiries, please contact Sarah Roberts.

Frequently Asked Questions

When is the deadline to sign up for joining the Australian pavilion at Vinexpo HK 2018?
The deadline is 31st October 2017. Please note: if you are still interested in participating in this event, please contact Sarah Roberts

How long has Australia had presence at Vinexpo in Hong Kong?
We had our first country pavilion in 2010 and have been participating at every exhibition since.

What master classes are planned for Australian wineries at Vinexpo HK 2018?
Being the Country of Honour, Australia will be the focus of a full program of masterclasses throughout the three days of the event, both in the Vinexpo Academy and on the Wine Australia stand. Masterclasses on the Wine Australia stand will be in a high foot-traffic location, accommodate up to 30 attendees on a first-come, first-served basis, and allow for 40 minute presentations (including question time) with up to 4 wines in each session.

Do I already need to be exporting to Hong Kong to participate in Vinexpo 2018?
No. Vinexpo Hong Kong provides a valuable forum for those looking for importers to meet and network with trade from around the world.

Can I use my own branding instead of the Wine Australia branding?

The Wine Australia stand at Vinexpo Hong Kong 2018 is of a consistent look and feel.

Each exhibitor will be provided with an area within their booth for name and logo display. Exhibitors wishing to build and design alternative branded booths are advised to contact organisers of Vinexpo directly as they have options available. Event Organiser Website:


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