Vinexpo Hong Kong 2018 29 - 31 May 2018
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Hong Kong Exhibition and Convention Centre - Wanchai, Hong Kong

Held in the wine hub of Asia, the Vinexpo Hong Kong is the largest trade-only wine and spirits exhibition in the Asia-Pacific region. Vinexpo is a valuable forum for promotion, education, trade networking, and through attracting trade visitors from around 24 countries, it allows exhibitors to leverage Hong Kong as the gateway to the Asian market. In 2016 there were over 16,700 buyers from 24 countries (the top 6 being Hong Kong, Mainland China, Taiwan, Korea, Japan and Singapore), and 1,300 exhibitors from all over the world.

2018 will see Australia’s presence double at the event, with a clear focus on showcasing the individual wineries and providing meeting space. The Wine Australia stand is located at the entrance to the main hall, which assists us in attracting a high calibre of visitors as their first point of contact at the event. Additionally, our popular Happy Hour networking event will again create a buzz at the stand and encourage visitors to spend some informal time with us over a drink at the end of each day. We will also be running feature tastings and masterclasses on stand to highlight our fine wine proposition and attract higher volumes of traffic.

Register for APAC market programs.

Register by: 31 October 2017
Payment by: TBC

Please refer to Terms & Conditions


Brands (new to market)
Brands (existing in market)
Regions: A special package for participating wineries managed at a regional level is offered.
Regional representatives should contact Sarah Roberts for more information and to secure space for the region at the event.


Educators, Media, On-premise trade, Off-premise trade, Importers, distributors and wholesalers

Cost (AUD) ex GST

A$9000 ex GST per full table (12-14 SKUs per full table)
A$5500 ex GST per half table (6-7 SKUs per half table)

What do you get for your investment?

  • Advertising support
  • A/V equipment
  • Direct marketing support
  • Event management by Wine Australia and Vinexpo
  • Exhibitor space full booth or half booth
  • Glassware
  • Marketing materials
  • Photography
  • Public relations and social media support by Wine Australia
  • Signage
  • Spittoons
  • Theming
  • Wine delivery/transport consolidation point in Australia (shipping and customs clearance costs are extra)
  • Other Coffee, tea, light lunches and snacks during the exhibition

What does success look like?

Participating in this event may help you and your brand:

  • Find an importer
  • Generate new business leads – on-premise
  • Generate new business leads – off-premise
  • Network with influential trade 

What others have said about this event

“The Wine Australia stand at Vinexpo HK 2016 was a huge success and represented a real and significant opportunity for us to present our brand, tell our stories and meet with strong sales prospects from across China and the region.  The organisation was efficient, professional and discreet.  The overall impression for the stand was approachable and friendly whilst being focused and business-like, a great combination for our industry.”
Alex MacClelland, Hemera Estate

“What a great event to be involved with, certainly the best Wine Fair we participate in for the Asia market. The attendance by numerous buyers from multiple countries enabled us to have extensive meetings in the one location without having to travel the region. This offers us a great return on our investment and ensures we are keeping up communications with our existing customers as well as providing a platform to meet with new customers. Well executed by Wine Australia – we will be back again next time for sure.”
Garrick Harvison, McWilliam’s Wines

Special conditions

  • Bottles required per SKU – approx. 4-6 bottles determined at the discretion of the winery, but bearing in mind that the on-stand storage is limited.
  • Fine wine focus
  • Limited SKUs 12–14 maximum per full booth. (eight maximum per half booth)
  • Participants 40 minimum
  • Regional focus
  • Other: This is a fine wine focused event, where exhibitors are encouraged to showcase their best examples, such as wines with accolades (e.g., medals/trophies, high points by widely-recognised critics).  No bulk or buyers’ own branded wines are allowed on the stand.
  • Actual cost per booth is subject to change following confirmation of all costs involved with running the Wine Australia stand at this exhibition.

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