Wine import market reports


Markets

Reports are available on the following destinations:

Canada

Canada is the number 6 market in the world for imported wine by volume. It imported a total of 450 million litres in 2020. Imported wine accounts for 72% of wine consumption in this market. Australia has a 12% share of imported wine, with an average value of $2.79 per litre compared with the overall average value for imports of $4.39 per litre.

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China

China (mainland) is the number 7 market in the world for imported wine by volume. It imported a total of 430 million litres in 2020. Imported wine accounts for 44% of wine consumption in this market. Australia has a 24% share of imported wine, with an average value of $6.84 per litre compared with the overall average value for imports of $4.25 per litre.

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Denmark

Denmark is the number 13 market in the world for imported wine by volume. It imported a total of 186 million litres in 2020. Imported wine accounts for 100% of wine consumption in this market. Australia has a 9% share of imported wine, with an average value of $2.01 per litre compared with the overall average value for imports of $4.13 per litre.

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Finland

Finland is the number 25 market in the world for imported wine by volume. It imported a total of 80 million litres in 2020. Imported wine accounts for 100% of wine consumption in this market. Australia has a 13% share of imported wine, with an average value of $1.88 per litre compared with an overall average value for imports of $3.08 per litre.

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France

France is the number 4 market in the world for imported wine by volume. It imported a total of 625 million litres in 2020. Imported wine accounts for 23% of wine consumption in this market. Australia has a 1% share of imported wine, with an average value of $1.57 per litre compared with the overall average value for imports of $1.40 per litre.

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Malaysia

Malaysia is the number 57 market in the world for imported wine by volume. It imported a total of 7 million litres in 2020. Imported wine accounts for 100% of wine consumption in this market. Australia has a 7% share of imported wine, with an average value of $10.03 per litre compared with the overall average value for imports of $9.56 per litre.

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Germany

Germany is the number 2 market in the world for imported wine by volume. It imported a total of 1417 million litres in 2020. Imported wine accounts for 52% of wine consumption in this market. Australia has a 3% share of imported wine, with an average value of $1.52 per litre compared with the overall average value for imports of $2.08 per litre.

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Hong Kong

Hong Kong is the number 35 market in the world for imported wine by volume. It imported a total of 38 million litres in 2020. Imported wine accounts for 100% of wine consumption in this market. Australia has a 27% share of imported wine, with an average value of $10.45 per litre compared with the overall average value for imports of $25.59 per litre.

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India

India is the number 68 market in the world for imported wine by volume. It imported a total of 3 million litres in 2020. Imported wine accounts for 30% of wine consumption in this market. Australia has a 42% share of imported wine, with an average value of $3.37 per litre compared with the overall average value for imports of $4.36 per litre.

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Indonesia

Indonesia is the number 72 market in the world for imported wine by volume. It imported a total of 1 million litres in 2020. Imported wine accounts for 83% of wine consumption in this market. Australia has a 18% share of imported wine, with an average value of $3.86 per litre compared with an overall average value for imports of $3.90 per litre.

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Ireland

Ireland is the number 21 market in the world for imported wine by volume. It imported a total of 111 million litres in 2020. Imported wine accounts for 100% of wine consumption in this market. Australia has a 12% share of imported wine, with an average value of $3.04 per litre compared with the overall average value for imports of $3.56 per litre.

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Japan

Japan is the number 11 market in the world for imported wine by volume. It imported a total of 256 million litres in 2020. Imported wine accounts for 66% of wine consumption in this market. Australia has a 5% share of imported wine, with an average value of $2.98 per litre compared with the overall average value for imports of $6.08 per litre.

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The Netherlands

The Netherlands is the number 5 market in the world for imported wine by volume. It imported a total of 468 million litres in 2020. Imported wine accounts for 100% of wine consumption in this market. Australia has a 3% share of imported wine, with an average value of $3.20 per litre compared with the overall average value for imports of $3.20 per litre.

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New Zealand

New Zealand is the number 32 market in the world for imported wine by volume. It imported a total of 47 million litres in 2020. Imported wine accounts for 26% of wine consumption in this market. Australia has a 71% share of imported wine, with an average value of $2.31 per litre compared with the overall average value for imports of $3.00 per litre.

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Philippines

Philippines is the number 45 market in the world for imported wine by volume. It imported a total of 12 million litres in 2020. Imported wine accounts for 83% of wine consumption in this market. Australia has a 1% share of imported wine, with an average value of $2.16 per litre compared with the overall average value for imports of $1.76 per litre.

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Norway

Norway is the number 20 market in the world for imported wine by volume. It imported a total of 111 million litres in 2020. Imported wine accounts for 100% of wine consumption in this market. Australia has a 1% share of imported wine, with an average value of $2.26 per litre compared with an overall average value for imports of $4.58 per litre.

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Singapore

Singapore is the number 36 market in the world for imported wine by volume. It imported a total of 26 million litres in 2020. Imported wine accounts for 100% of wine consumption in this market. Australia has a 25% share of imported wine, with an average value of $11.85 per litre compared with the overall average value for imports of $20.75 per litre.

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Russia

Russia is the number 8 market in the world for imported wine by volume. It imported a total of 354 million litres in 2020. Imported wine accounts for 38% of wine consumption in this market. Australia has a 25% share of imported wine, with an average value of $3.60 per litre compared with an overall average value for imports of $3.08 per litre.

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Sweden

Sweden is the number 12 market in the world for imported wine by volume. It imported a total of 216 million litres in 2020. Imported wine accounts for 100% of wine consumption in this market. Australia has a 3% share of imported wine, with an average value of $3.30 per litre compared with the overall average value for imports of $3.85 per litre.

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South Korea

South Korea is the number 29 market in the world for imported wine by volume. It imported a total of 54 million litres in 2020. Imported wine accounts for 93% of wine consumption in this market. Australia has a 1% share of imported wine, with an average value of $4.84 per litre compared with an overall average value for imports of $6.06 per litre.

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Taiwan

Taiwan is the number 44 market in the world for imported wine by volume. It imported a total of 19 million litres in 2020. Imported wine accounts for 100% of wine consumption in this market. Australia has a 7% share of imported wine, with an average value of $5.31 per litre compared with the overall average value for imports of $11.41 per litre.

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Thailand

Thailand is the number 49 market in the world for imported wine by volume. It imported a total of 10 million litres in 2020. Imported wine accounts for 97% of wine consumption in this market. Australia has a 4% share of imported wine, with an average value of $5.65 per litre compared with the overall average value for imports of $4.89 per litre.

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United Kingdom

The United Kingdom is the number 1 market in the world for imported wine by volume. It imported a total of 1458 million litres in 2020. Imported wine accounts for 100% of wine consumption in this market. Australia has a 17% share of imported wine, with an average value of $1.43 per litre compared with the overall average value for imports of $2.99 per litre.

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United States

The United States of America is the number 3 market in the world for imported wine by volume. It imported a total of 1231 million litres in 2020. Imported wine accounts for 28% of wine consumption in this market. Australia has a 11% share of imported wine, with an average value of $2.39 per litre compared with the overall average value for imports of $4.56 per litre.

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Source

The reports are prepared by Wine Australia based on customs data sourced from the Global Trade Atlas. The reports are updated on a regular basis as new data becomes available. The data is updated at different times by market.

This content is restricted to wine exporters and levy-payers. Some reports are available for purchase to non-levy payers/exporters.

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Non-levy payers/exporters
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This content is restricted to wine exporters and levy-payers. Some reports are available for purchase to non-levy payers/exporters.

Levy payers/exporters
Non-levy payers/exporters
Find out more

This content is restricted to wine exporters and levy-payers. Some reports are available for purchase to non-levy payers/exporters.