Research has shown that marketing your way through a crisis can actually build your brand presence. There’s no doubt that 2020 has been tough for many wine brands and it’s timely to think about how you can continue to connect with your audience and keep them loyal.
There’s still even an opportunity for you to use the digital channels to your advantage to continue to sell. In this one hour webinar, Trish Barry will provide some practical suggestions on how you can maintain a connection your brand, leveraging tools at your disposal and keeping your tribes loyal even if they can no longer visit you. She’ll share valuable communications tips, ways to get your message out there and look at some nimble operators who make marketing in a crisis look like a walk in the park.
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Managing Director, Mastermind Consulting
When you think of wine and digital marketing, surely the name Trish Barry springs to mind? Trish worked in senior marketing roles across financial services, media and consulting industries before falling in love with wine. In 2008 she established Mastermind Consulting – the first Australian wine marketing business to specialise in digital, social, direct and content marketing. For over 15 years Trish and her team have pioneered and been acknowledged for many ground breaking wine digital and social media initiatives across Australia.