ProWein is the world’s biggest trade fair for the wine and spirits industry, held annually in Düsseldorf in Germany. The fair attracts visitors from across the world, including major buyers from Europe, UK, USA, Canada and Asia.
Wine Australia will be returning to ProWein in March 2025, with a stand in the middle of the Australian area. The stand will feature winery booths, regional booths, meeting space and a masterclass area.
For Australian producers, the event provides invaluable access to some of the most influential people in the wine trade. In 2024, the fair attracted 47,000 trade guests from 135 countries. Visitors to our stand included retail buyers from the UK, monopoly buyers from the Nordics and Canada, and buyers and importers from the US and across Asia.
Be part of the world's biggest wine and spirits fair, and meet buyers, create leads and generate sales.
What do you get for your investment?
- Exhibitor space - full booth or half booth
- Meeting space
- Event management by Wine Australia
- Signage
- Glassware
- Spittoons
- Fridge
- Direct marketing support
- Photography
- Public relations and social media support by Wine Australia
- Fair entry passes
- Service team
- Exhibitor catering and barista on the stand
Expressions of interest
If you are interested in a half or full booth on the Wine Australia stand in 2025, please complete the Expression of Interest as soon as possible, and before 21 June 2024.
Please note that a completed Expression of Interest does not constitute automatic acceptance into the event and participation costs are not yet confirmed. Wineries interested will be contacted about next steps in July.
Approximate costs:
- Half booth (to show 8 wines): AUD $10,500 + GST
- Full booth (to show 14 wines): AUD $15,750 + GST
Please note that the participation fee does not cover travel, accommodation, samples and freight costs, and wineries are responsible for booking their own flights and hotel.
- Wineries can showcase 14 SKUs on a full booth and 8 SKUs on a half booth.
- Maximum of 3 bottles required per SKU (one bottle for each day).
- Current vintage only.
Contact
Wine Australia UK/EMEA team, europe@wineaustralia.com