Wine Australia will not have a stand at ProWein 2025 in Düsseldorf in Germany due to a lack of demand from Australian states, regions, and wineries.
In May and June 2024, Wine Australia contacted Australian states, regions, and wineries about taking a booth on our stand at ProWein 2025, and only a few producers expressed an interest.
Australian states, regions and wineries will be offered an opportunity in 2025 for ProWein 2026, following which Wine Australia will make a decision about having a stand at the fair.
Wine Australia offers a range of marketing opportunities to the Australian grape and wine community in markets throughout the world on a user-pays basis and focused on maximising effective alignment.
ProWein is one of these user-pays activities in which Australian states, regions and wineries can choose to participate.
Contact
Wine Australia UK/EMEA team, europe@wineaustralia.com