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Welcome to Wine Tourism Ready, the self-paced online course that teaches you how to attract more international travellers and develop a profitable tourism trade.

While much of the focus for wineries is on domestic tourism, attracting international visitors allows you to diversify your markets and create new avenues for business. But where do you start? What markets should you target? How do you navigate the different industry players and promote your tourism product globally? This comprehensive course answers these key questions and more. 

Who is it for

is course is invaluable to Australian wineries looking to build their tourism trade.

The modules

There are six modules in total. Work through the lessons, templates and activities step by step to create your own wine tourism plan in module 6, or simply skip to the topics you’re interested in.

Explore Wine Australia's Growing Wine Tourism Course