Strategy and planning


Strategic Plan

The Wine Australia Strategic Plan 2015-2020 outlines our key investment priorities in research and development (R&D), marketing, disseminating knowledge, encouraging adoption and protecting the reputation of Australian wine.  

These investments are guided by the Australian grape and wine community’s priorities. Our Strategic Plan was developed following extensive consultation with grapegrowers, winemakers, sector bodies, government and other key stakeholders.

Our goal is a prosperous Australian grape and wine community and we have two priorities:

  • increasing demand and the premium paid for all Australian wine, and 
  • increasing competitiveness. 

The Wine Australia Strategic Plan 2015-2020: At a glance provides a high-level summary of our Strategic Plan.

We appreciate the time that Australian grape and wine community members took to consider our Discussion Paper and provide feedback. To ensure that those who made a submission understand how their submission helped to shape the final Strategic Plan, the Wine Australia Strategic Plan 2015-2020: Feedback summary outlines how feedback was incorporated into the Strategic Plan.

New Strategic Plan for 2020–25

We have started consulting on our next five-year Strategic Plan for 2020–25 in conjunction with Australian Grape & Wine, who are consulting on a 30-year strategic plan for the grape and wine sector. 

We have developed a Discussion Paper that draws together our thinking about where we are today and the challenges and strategic imperatives facing the Australian grape and wine community. 

As detailed on our Consultation Plan, we are consulting widely to:

  1. allow key stakeholder groups to have input into Wine Australia’s strategic direction
  2. facilitate discussion about current performance and possible future states for Australian grape and wine production and wine export
  3. align strategic planning to pursue shared aspirations
  4. ensure a targeted and balanced investment portfolio approach during 2020–25 across issues of critical national importance as well as sectoral or jurisdictional stakeholder priorities.

Please contribute your ideas by joining us at a workshop or providing a written submission via strategic.plan@wineaustralia.com by 16 October 2019.

Workshops

Date

Location

Time

Registration

Thursday 8 August

Adelaide

8.30 – 11.30 am

Completed

Monday 26 August

Melbourne

9.30am – 12.30pm

Completed

Tuesday 27 August

Hobart

11.00am – 2.00pm

Completed

Tuesday 10 September

Griffith

1.30pm – 4.30pm

Completed

Wednesday 11 September

Sydney

10.00am – 1.00pm

Completed

Wednesday 25 September

Adelaide

9.30am – 12.30pm

Completed

Tuesday 1 October

Perth

9.30am – 12.30pm

Completed

Annual Operational Plan

Our Wine Australia Annual Operational Plan 2019-20 details our planned activities, intended outcomes and measures of success for the fifth and final year of our current Strategic Plan. 

We will invest in R&D, building markets, sharing knowledge, encouraging adoption and protecting the reputation of Australian wine. We will help build demand for all Australian wine by focusing on our most exceptional wines.

We will strive to be nimble and responsive to the changing needs of the Australian grape and wine community. We will review our operations regularly to ensure we are as cost-effective as possible, delivering the maximum value to our stakeholders and levy payers.

Annual Operating Plan ($50m Package)

There is a separate Annual Operating Plan 2019-20 (AOP) for the Australian Government’s $50 million Export and Regional Wine Support Package (the $50m Package), which outlines:

  • the strategic context for the delivery of each of the four programs
  • the activities planned for the fourth and final year of the $50m Package 
  • budgets and projected timelines, and
  • details of the Package governance framework.

This content is restricted to wine exporters and levy-payers. Some reports are available for purchase to non-levy payers/exporters.

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This content is restricted to wine exporters and levy-payers. Some reports are available for purchase to non-levy payers/exporters.

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