We make a wine for that
Let’s bring Australian wine to more occasions.
A new national campaign is launching this August celebrating the diversity of occasions that define today’s culture, giving customers the confidence that there really is no need to look any further than Australia because ‘We make a wine for that’.
Produced as a collaborative initiative for the wine sector, this domestic marketing campaign is designed to work with your brand, whether you’re a producer, distributor, or seller.
This free marketing toolkit is available to download now, giving you early access to campaign assets and templates to adapt and use across your own channels and customer touchpoints. Get campaign-ready ahead of the August launch and be part of showcasing the best of Australian wine.
For any questions on the domestic marketing campaign, contact australia@wineaustralia.com.
Watch: a how-to guide
An overview of the campaign strategy, creative assets, and how you can download the free ‘We make a wine for that’ campaign toolkit and activate it in your channel.
Campaign assets available for download
A range of campaign assets have been developed and are available for you to download. The campaign assets are grouped in sets according to occasion. You can click on the thumbnails to learn more about what assets and file types are included in each set. Watch the how-to guide for more detailed instructions. Domestic Campaign Asset Guidelines and social media assets are also available for download. Please refer to the Domestic Campaign Asset Terms and Conditions and the associated Domestic Campaign Asset Guidelines.
Please register or log into the Wine Australia website to access these free campaign assets to activate in your channel.
We will also be promoting campaign events on our Australian Wine website and social media channels. Submit your campaign-related event.
Guidelines
Guidelines
The domestic campaign asset guidelines clearly define and prescribe how the ‘We make a wine for that’ Australian Wine campaign should be used.
They are designed to provide all with a better understanding of how the campaign should be brought to life across the wine sector.
The domestic campaign key messaging guidelines supports trade partners in aligning their messaging with the ‘We make a wine for that’ campaign.
It includes adaptable talking points that connect wine to real-life moments and invites consumers to see Australian wine as approachable, exciting and made for every occasion.
In this set
- Asset guidelines PDF
- Messaging guidelines PDF
Blank templates
Blank templates
These blank templates are available for you to customise to your own requirements by adding your own imagery, logo, and bottle shots to the campaign base plate.
In this set
- A3 wide poster templates
- A3 tall poster templates
- Pullup vertical banner templates
- DL point of sale card templates
- Instagram post tile templates
- Facebook post tile templates
- 16:9 static banner templates
Logos
Logos
To support campaign partners in their execution of the campaign, logo assets are supplied in the variations of the Australian Wine colour palette.
To maintain brand integrity, the logo assets should always be used in their original form without modification.
In this set
- Campaign and Australian Wine logo lockups in all colours
- Campaign roundel logos in all colours
Backyard bash
Backyard bash
No matter the season, it’s always a good time to fire up the barbie, open a bottle of wine, and enjoy a backyard catch-up with your favourite people.
Print packages include print-ready PDF and JPG formats with embedded campaign images. Template files without images are also included for you to customise, in Adobe InDesign, PDF and PNG formats.
The campaign imagery is licensed to Wine Australia for use within this campaign and is prohibited from being extracted by 3rd parties and used for any other purpose.
In this set
- A3 wide poster
- A3 tall poster
- Pullup vertical banner
- DL point of sale card
Backyard bash
Backyard bash
No matter the season, it’s always a good time to fire up the barbie, open a bottle of wine, and enjoy a backyard catch-up with your favourite people.
Digital packages include screen-ready assets with embedded campaign images. Template files without images are also included for you to customise, in Adobe InDesign, and PNG formats. Static end-frames and animations can be added to your social posts or video edits.
The campaign imagery is licensed to Wine Australia for use within this campaign and is prohibited from being extracted by 3rd parties and used for any other purpose.
In this set
- Instagram post tile
- Facebook post tile
- 16:9 static banner
- 16:9 animation
- 9:16 animation
Catchup with mates
Catchup with mates
Whether it’s been weeks or months, nothing beats catching up with your mates over a few drinks and some laughs.
Print packages include print-ready PDF and JPG formats with embedded campaign images. Template files without images are also included for you to customise, in Adobe InDesign, PDF and PNG formats.
The campaign imagery is licensed to Wine Australia for use within this campaign and is prohibited from being extracted by 3rd parties and used for any other purpose.
In this set
- A3 wide poster
- A3 tall poster
- Pullup vertical banner
- DL point of sale card
Catchup with mates
Catchup with mates
Whether it’s been weeks or months, nothing beats catching up with your mates over a few drinks and some laughs.
Digital packages include screen-ready assets with embedded campaign images. Template files without images are also included for you to customise, in Adobe InDesign, and PNG formats. Static end-frames and animations can be added to your social posts or video edits.
The campaign imagery is licensed to Wine Australia for use within this campaign and is prohibited from being extracted by 3rd parties and used for any other purpose.
In this set
- Instagram post tile
- Facebook post tile
- 16:9 static banner
- 16:9 animation
- 9:16 animation
Cosy moments
Cosy moments
Settle in, unwind, and enjoy the kind of easygoing time that only happens with your favourite people around—no plans needed, just good vibes.
Print packages include print-ready PDF and JPG formats with embedded campaign images. Template files without images are also included for you to customise, in Adobe InDesign, PDF and PNG formats.
The campaign imagery is licensed to Wine Australia for use within this campaign and is prohibited from being extracted by 3rd parties and used for any other purpose.
In this set
- A3 wide poster
- A3 tall poster
- Pullup vertical banner
- DL point of sale card
Cosy moments
Cosy moments
Settle in, unwind, and enjoy the kind of easygoing time that only happens with your favourite people around—no plans needed, just good vibes.
Digital packages include screen-ready assets with embedded campaign images. Template files without images are also included for you to customise, in Adobe InDesign, and PNG formats. Static end-frames and animations can be added to your social posts or video edits.
The campaign imagery is licensed to Wine Australia for use within this campaign and is prohibited from being extracted by 3rd parties and used for any other purpose.
In this set
- Instagram post tile
- Facebook post tile
- 16:9 static banner
- 16:9 animation
- 9:16 animation
Date night
Date night
Whether it’s fancy or simple, date night is all about pressing pause and making time to connect with someone special.
Print packages include print-ready PDF and JPG formats with embedded campaign images. Template files without images are also included for you to customise, in Adobe InDesign, PDF and PNG formats.
The campaign imagery is licensed to Wine Australia for use within this campaign and is prohibited from being extracted by 3rd parties and used for any other purpose.
In this set
- A3 wide poster
- A3 tall poster
- Pullup vertical banner
- DL point of sale card
Date night
Date night
Whether it’s fancy or simple, date night is all about pressing pause and making time to connect with someone special.
Digital packages include screen-ready assets with embedded campaign images. Template files without images are also included for you to customise, in Adobe InDesign, and PNG formats. Static end-frames and animations can be added to your social posts or video edits.
The campaign imagery is licensed to Wine Australia for use within this campaign and is prohibited from being extracted by 3rd parties and used for any other purpose.
In this set
- Instagram post tile
- Facebook post tile
- 16:9 static banner
- 16:9 animation
- 9:16 animation
Dinner party
Dinner party
From candlelight to clinking glasses, a dinner party brings good food and even better people to the table.
Print packages include print-ready PDF and JPG formats with embedded campaign images. Template files without images are also included for you to customise, in Adobe InDesign, PDF and PNG formats.
The campaign imagery is licensed to Wine Australia for use within this campaign and is prohibited from being extracted by 3rd parties and used for any other purpose.
In this set
- A3 wide poster
- A3 tall poster
- Pullup vertical banner
- DL point of sale card
Dinner party
Dinner party
From candlelight to clinking glasses, a dinner party brings good food and even better people to the table.
Digital packages include screen-ready assets with embedded campaign images. Template files without images are also included for you to customise, in Adobe InDesign, and PNG formats. Static end-frames and animations can be added to your social posts or video edits.
The campaign imagery is licensed to Wine Australia for use within this campaign and is prohibited from being extracted by 3rd parties and used for any other purpose.
In this set
- Instagram post tile
- Facebook post tile
- 16:9 static banner
- 16:9 animation
- 9:16 animation
Good friends
Good friends
It’s not about the plan — it’s who you’re with. Good friends turn everyday moments into lifelong memories.
Print packages include print-ready PDF and JPG formats with embedded campaign images. Template files without images are also included for you to customise, in Adobe InDesign, PDF and PNG formats.
The campaign imagery is licensed to Wine Australia for use within this campaign and is prohibited from being extracted by 3rd parties and used for any other purpose.
In this set
- A3 wide poster
- A3 tall poster
- Pullup vertical banner
- DL point of sale card
Good friends
Good friends
It’s not about the plan — it’s who you’re with. Good friends turn everyday moments into lifelong memories.
Digital packages include screen-ready assets with embedded campaign images. Template files without images are also included for you to customise, in Adobe InDesign, and PNG formats. Static end-frames and animations can be added to your social posts or video edits.
The campaign imagery is licensed to Wine Australia for use within this campaign and is prohibited from being extracted by 3rd parties and used for any other purpose.
In this set
- Instagram post tile
- Facebook post tile
- 16:9 static banner
- 16:9 animation
- 9:16 animation
Family time
Family time
From shared meals to silly moments, there’s nothing like quality time with your favourite people — your family.
Print packages include print-ready PDF and JPG formats with embedded campaign images. Template files without images are also included for you to customise, in Adobe InDesign, PDF and PNG formats.
The campaign imagery is licensed to Wine Australia for use within this campaign and is prohibited from being extracted by 3rd parties and used for any other purpose.
In this set
- A3 wide poster
- A3 tall poster
- Pullup vertical banner
- DL point of sale card
Family time
Family time
From shared meals to silly moments, there’s nothing like quality time with your favourite people — your family.
Digital packages include screen-ready assets with embedded campaign images. Template files without images are also included for you to customise, in Adobe InDesign, and PNG formats. Static end-frames and animations can be added to your social posts or video edits.
The campaign imagery is licensed to Wine Australia for use within this campaign and is prohibited from being extracted by 3rd parties and used for any other purpose.
In this set
- Instagram post tile
- Facebook post tile
- 16:9 static banner
- 16:9 animation
- 9:16 animation
Festival feels
Festival feels
Feel the music, soak up the energy, and dance like nobody’s watching – it’s festival time.
Print packages include print-ready PDF and JPG formats with embedded campaign images. Template files without images are also included for you to customise, in Adobe InDesign, PDF and PNG formats.
The campaign imagery is licensed to Wine Australia for use within this campaign and is prohibited from being extracted by 3rd parties and used for any other purpose.
In this set
- A3 wide poster
- A3 tall poster
- Pullup vertical banner
- DL point of sale card
Festival feels
Festival feels
Feel the music, soak up the energy, and dance like nobody’s watching – it’s festival time.
Print packages include print-ready PDF and JPG formats with embedded campaign images. Template files without images are also included for you to customise, in Adobe InDesign, PDF and PNG formats.
The campaign imagery is licensed to Wine Australia for use within this campaign and is prohibited from being extracted by 3rd parties and used for any other purpose.
In this set
- Instagram post tile
- Facebook post tile
- 16:9 static banner
- 16:9 animation
- 9:16 animation
Lazy afternoon
Lazy afternoon
It’s the perfect kind of nothing – quiet time with your favourite people letting the day drift by however it wants.
Print packages include print-ready PDF and JPG formats with embedded campaign images. Template files without images are also included for you to customise, in Adobe InDesign, PDF and PNG formats.
The campaign imagery is licensed to Wine Australia for use within this campaign and is prohibited from being extracted by 3rd parties and used for any other purpose.
In this set
- A3 wide poster
- A3 tall poster
- Pullup vertical banner
- DL point of sale card
Lazy afternoon
Lazy afternoon
It’s the perfect kind of nothing – quiet time with your favourite people letting the day drift by however it wants.
Digital packages include screen-ready assets with embedded campaign images. Template files without images are also included for you to customise, in Adobe InDesign, and PNG formats. Static end-frames and animations can be added to your social posts or video edits.
The campaign imagery is licensed to Wine Australia for use within this campaign and is prohibited from being extracted by 3rd parties and used for any other purpose.
In this set
- Instagram post tile
- Facebook post tile
- 16:9 static banner
- 16:9 animation
- 9:16 animation
Long lunch
Long lunch
No rush, just great food, flowing drinks, and the kind of company that turns lunch into an all-day affair.
Print packages include print-ready PDF and JPG formats with embedded campaign images. Template files without images are also included for you to customise, in Adobe InDesign, PDF and PNG formats.
The campaign imagery is licensed to Wine Australia for use within this campaign and is prohibited from being extracted by 3rd parties and used for any other purpose.
In this set
- A3 wide poster
- A3 tall poster
- Pullup vertical banner
- DL point of sale card
Long lunch
Long lunch
No rush, just great food, flowing drinks, and the kind of company that turns lunch into an all-day affair.
Digital packages include screen-ready assets with embedded campaign images. Template files without images are also included for you to customise, in Adobe InDesign, and PNG formats. Static end-frames and animations can be added to your social posts or video edits.
The campaign imagery is licensed to Wine Australia for use within this campaign and is prohibited from being extracted by 3rd parties and used for any other purpose.
In this set
- Instagram post tile
- Facebook post tile
- 16:9 static banner
- 16:9 animation
- 9:16 animation
Night out
Night out
Catch up over dinner, share a few drinks, and enjoy a night out that’s all about connection, conversation, and quality time with your favourite people.
Print packages include print-ready PDF and JPG formats with embedded campaign images. Template files without images are also included for you to customise, in Adobe InDesign, PDF and PNG formats.
The campaign imagery is licensed to Wine Australia for use within this campaign and is prohibited from being extracted by 3rd parties and used for any other purpose.
In this set
- A3 wide poster
- A3 tall poster
- Pullup vertical banner
- DL point of sale card
Night out
Night out
Catch up over dinner, share a few drinks, and enjoy a night out that’s all about connection, conversation, and quality time with your favourite people.
Digital packages include screen-ready assets with embedded campaign images. Template files without images are also included for you to customise, in Adobe InDesign, and PNG formats. Static end-frames and animations can be added to your social posts or video edits.
The campaign imagery is licensed to Wine Australia for use within this campaign and is prohibited from being extracted by 3rd parties and used for any other purpose.
In this set
- Instagram post tile
- Facebook post tile
- 16:9 static banner
- 16:9 animation
- 9:16 animation
Sunny days
Sunny days
Make the most of the sunshine — whether you're beachside, backyard-bound, or just basking in it all.
Print packages include print-ready PDF and JPG formats with embedded campaign images. Template files without images are also included for you to customise, in Adobe InDesign, PDF and PNG formats.
The campaign imagery is licensed to Wine Australia for use within this campaign and is prohibited from being extracted by 3rd parties and used for any other purpose.
In this set
- A3 wide poster
- A3 tall poster
- Pullup vertical banner
- DL point of sale card
Sunny days
Sunny days
Make the most of the sunshine — whether you're beachside, backyard-bound, or just basking in it all.
Digital packages include screen-ready assets with embedded campaign images. Template files without images are also included for you to customise, in Adobe InDesign, and PNG formats. Static end-frames and animations can be added to your social posts or video edits.
The campaign imagery is licensed to Wine Australia for use within this campaign and is prohibited from being extracted by 3rd parties and used for any other purpose.
In this set
- Instagram post tile
- Facebook post tile
- 16:9 static banner
- 16:9 animation
- 9:16 animation
Weekend getaway
Weekend getaway
Escape the usual, hit the road, and find a spot that feels like freedom - getaways are made for recharging and reconnecting.
Print packages include print-ready PDF and JPG formats with embedded campaign images. Template files without images are also included for you to customise, in Adobe InDesign, PDF and PNG formats.
The campaign imagery is licensed to Wine Australia for use within this campaign and is prohibited from being extracted by 3rd parties and used for any other purpose.
In this set
- A3 wide poster
- A3 tall poster
- Pullup vertical banner
- DL point of sale card
Weekend getaway
Weekend getaway
Escape the usual, hit the road, and find a spot that feels like freedom - getaways are made for recharging and reconnecting.
Digital packages include screen-ready assets with embedded campaign images. Template files without images are also included for you to customise, in Adobe InDesign, and PNG formats. Static end-frames and animations can be added to your social posts or video edits.
The campaign imagery is licensed to Wine Australia for use within this campaign and is prohibited from being extracted by 3rd parties and used for any other purpose.
In this set
- Instagram post tile
- Facebook post tile
- 16:9 static banner
- 16:9 animation
- 9:16 animation
Weekend vibes
Weekend vibes
Whether it’s beach towels, picnic rugs, or a road trip to your favourite spot, weekend vibes are all about reconnecting with friends under blue skies and open air.
Print packages include print-ready PDF and JPG formats with embedded campaign images. Template files without images are also included for you to customise, in Adobe InDesign, PDF and PNG formats.
The campaign imagery is licensed to Wine Australia for use within this campaign and is prohibited from being extracted by 3rd parties and used for any other purpose.
In this set
- A3 wide poster
- A3 tall poster
- Pullup vertical banner
- DL point of sale card
Weekend vibes
Weekend vibes
Escape the usual, hit the road, and find a spot that feels like freedom - getaways are made for recharging and reconnecting.
Digital packages include screen-ready assets with embedded campaign images. Template files without images are also included for you to customise, in Adobe InDesign, and PNG formats. Static end-frames and animations can be added to your social posts or video edits.
The campaign imagery is licensed to Wine Australia for use within this campaign and is prohibited from being extracted by 3rd parties and used for any other purpose.
In this set
- Instagram post tile
- Facebook post tile
- 16:9 static banner
- 16:9 animation
- 9:16 animation
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Frequently asked questions
We make a wine for that is a new domestic campaign celebrating the role of Australian wine in occasions that define today’s culture. It’s built around lifestyle moments like BBQs, camping trips, Friday wind-downs or dinner with mates, and reminds consumers that no matter the occasion there’s an Australian wine that fits.
This campaign is for everyone in the Australian grape and wine sector and wine trade. From wineries and cellar doors to retailers, on-premise, bars and state and regional associations. The campaign is designed to work with your brand.
The industry-wide campaign aims to demonstrate the quality and diversity of Australian wine, elevating it as the beverage of choice for more occasions. The campaign tagline is "we make a wine for that," reflecting that Australian wine offers a diverse range of wine varieties and styles that fit the bill for a range of occasions (e.g. weekend getaways, casual conversations with friends, etc).
Through sharing and celebrating all that Australian wine has to offer we want to encourage people to choose it for more 'moments.'
Australian wine is facing strong headwinds domestically and internationally. This campaign is a proactive way to:
- Win back relevance with drinkers who are aware of wine but who are not regular wine drinkers
- Tap into occasion-based and experience-led consumption trends
- Showcase the quality and diversity of Australian wines
- Bring the sector together under one strong, consumer-first message.
Wine Australia will activate a national consumer campaign from late July through PR, influencer engagement, digital advertising and lifestyle media. Submitted events will feature on a national calendar and be promoted via campaign channels to drive traffic and awareness.
- Download the free toolkit from wineaustralia.com/wemakeawineforthat
- Use the assets (logos, posters, templates, social content) in your venue, store or communications
- Plan an event or activation that connects wine to a lifestyle occasion
- Submit your event to the national calendar via the campaign website
- Tell your story on social media using campaign messaging and creative
No. The campaign and all toolkit assets are completely free to use.
Visit wineaustralia.com/wemakeawineforthat to download assets, watch the ‘how to’ video, and get started.
- Campaign Guidelines
- Logos
- Print and Digital templates
- Media key messages
- A “How To” video guide walking you through the campaign
Not at all. The toolkit is designed to be flexible so you can use what fits your brand and business. Refer to the Campaign Guidelines for ideas on how the toolkit can be used.
Editable templates are available for you to customise. Any changes or customisation of the campaign assets and templates must adhere to ABAC guidelines and ensure the advertising does not show Australian Wine in a negative way. It is the responsibility of the entity making the changes to seek appropriate approvals. Please refer to the Domestic Campaign Asset Guidelines for more information.
‘Enjoy responsibly’ messaging is included on the templates. Partners using the campaign should consider applying the DrinkWise messaging for their channels. More information can be found here: Resources - DrinkWise.
In addition, it is your responsibility to ensure that your social media accounts are age-gated, and responsible drinking messages are included in your post copy.
The campaign photography may only be used for the purpose of the ‘We make a wine for that’ Domestic Campaign in the form of the distributed templated Domestic Campaign Asset and only in accordance with the Guidelines, which is available for download on the Wine Australia website. Due to licensing restrictions, you may not extract the standalone image or edit the image in any way that is outside of what is allowed in the Guidelines.
Anything that links wine with real-life moments. Some ideas:
- A ‘Friday Wine Down’ tasting
- A wine + takeaway food pairing night
- A winter wine flight for fireside moments
- A picnic pack or wine and camping bundle
- A wine-and-chat Instagram Live or TikTok series
The goal is to make wine part of the moments your customers already value.
We will be promoting your event through our Wine Australia and Australian Wine digital channels. Your event images and information supplied will be used in the promotion of the events.On our website, where appropriate we may overlay the ‘We make a wine for that’ Australian Wine tagline device onto the event thumbnail image, to identify it as a campaign-related activity.
You can submit your campaign-related events using the link on wineaustralia.com/wemakeawineforthat.com, but if you need extra support, reach out to australia@wineaustralia.com or contact your regional association for local activation ideas.