News

Wine Australia and the University of Adelaide have signed a four-year, multi-million-dollar agreement to support and stimulate longer term strategic wine research and development that will enable the Australian grape and wine sector to benefit from world-leading innovation.

Wine Australia has cancelled the export licence held by Mayfield Family Wines Pty Ltd, operating out of the Riverland.

Measuring and tracking the development of grapes in the vineyard is now easier – thanks to a mobile phone app developed by the National Wine and Grape Industry Centre (NWGIC) and funded by Wine Australia.

The New South Wales wine sector will benefit from a $2 million marketing campaign aimed at boosting international visits to the state’s wine regions, thanks to support from the Australian Government’s $50 million Export and Regional Wine Support Package (the $50m Package) and the New South Wales Government.

Opportunities to increase direct-to-consumer sales (DTC) through paid tastings, food and wine pairings and enhanced wine tourism experiences are among the key findings of Wine Australia’s first cellar door and direct-to-consumer survey.

It’s difficult to understate the importance of Shiraz to Australian wine. Shiraz is Australia’s most planted winegrape variety and is grown in most Australian wine regions

A large global wine harvest in 2018, economic uncertainty and static consumption are putting downward pressure on world bulk wine prices as Australia heads into harvest 2019. 

Consolidation within the United States of America’s three-tier distribution system has increased the barriers to entry for small- to medium-sized producers wishing to successfully sell their wine in the world’s largest wine market. However, with the growth of online wine sales, new opportunities are becoming available for producers who are willing to explore and invest in new routes to market.

In the year ended September 2018, there were 2401 active Australian wine exporters. The majority of these (87 per cent) are companies that export fewer than 10,000 cases per year, as illustrated in Figure 1. Another 9 per cent export between 10,000 and 50,000 cases per year, and only 4 per cent of exporters ship more than 50,000 cases each year.

China is undoubtedly the most progressive nation when it comes to embracing e-commerce, not only providing alternative distribution avenues for Australian wine sales, but also more direct ways of promoting Australian wine