Exploring priority markets for Australian wine
Last updated 22 Jun 2021
Australian wine is exported to more than 100 markets around the world each year, but three quarters of the value of the wine we send internationally is exported to just five markets.
There has been a lot of discussion recently about the exploration of export markets for Australian wine. It is no secret that the sector is seeking both new and alternative markets for wine, but the distinction between the two can vary greatly.