A spontaneous barbecue ‘just because’ the sun came out. A lazy night in with your favourite person. A camping trip where the fire crackles and the stories get better as the night goes on.
These are the moments that shape our lives. They’re unfiltered, unexpected, and worth raising a glass to.
A fresh new message is inviting Australians to see wine differently. Not only as something for celebrations and more formal occasions, but as something to share alongside the smaller, unscripted moments too. Australian wine is made for the moments that matter, and whatever the occasion, there’s no need to look further than Australian because ‘We make a wine for that.’
Australia’s innovative winemakers craft some of the most diverse and delicious wines in the world, with over 100 grape varieties grown in 65 wine regions around the country. From traditional favourites to up-and-coming varieties and lighter, fresher styles, our wines are shaped by our lifestyle, our love of great food and the ways we come together.
From 4 August, people across the country are being invited to take a moment to make a moment, and share their Aussie wine experiences with @_australianwine and they could win one of 20 ‘We make a wine for that’ prize packs, valued at $240 each. Expect to see wines paired with casual takeout, dinner with friends, weekend getaways, cosy nights, and everything in between.
Because whether it’s a big celebration or a quiet night in, Australian wine is made to be enjoyed your way. It’s about choosing the moment and having confidence in knowing there’s a wine made right here in our own backyard that suits.
So why not take a moment to connect with friends and family, and explore the quality and diversity of Australian wine? Whether it’s a casual tasting, a glass (or bottle) shared over a meal, or a visit to your local, there’s an Australian wine waiting for you to discover.
A national calendar of Australian wine events is now live at www.wemakeawineforthat.com, showcasing wine experiences across the country that you can get involved in. Who knows? You might just find your next favourite Australian wine!
To explore Australian wine moments happening near you, visit www.wemakeawineforthat.com.
Australian wine is best enjoyed as part of a balanced lifestyle – please drink responsibly. The “Make your Moment” Social Media Competition promotional period is 04 August 2025 – 31 August 2025. Promotion open to residents in ACT, NSW, QLD, SA, TAS, VIC, WA aged 18 and over. For full terms and conditions, click here.
For media enquiries please contact
Bree Wood
Marketing and Communications Manager - APAC, Wine Australia
Phone: 08 8228 2000
Email: australia@wineaustralia.com
Kim Partridge
Corporate Affairs Manager, Wine Australia
Phone: 08 8228 2000
About Australian Wine
The global brand platform for Australian Wine exists to build understanding, affinity and preference for Australian wine globally and is based on the insight that Australia is known and loved for its adventurous spirit.
Our unique combination of modern thinking and ancient lands produces wines that are as diverse and unique as our country, and every bottle of Australian wine is an invitation to taste the wonders of Australia.
The Australian Wine brand assets can be leveraged by Australian wine regions and wine businesses, unifying the sector with a clear, exciting and authentic message.
About Wine Australia
Wine Australia empowers the success of the Australian wine sector through Research, Innovation and Adoption to enhance global competitiveness and meet the challenges of tomorrow, today; Market Development to increase the demand and premium paid for Australian wine; and Regulatory Services to safeguard Australian wine’s integrity and uphold the sector’s reputation.
Wine Australia is funded by the sector, for the sector, through grapegrower, winemaker and exporter levies and user-pays charges, with matching funds from the Australian Government for research and innovation. Established under the Wine Australia Act 2013, it is a Commonwealth Government statutory authority.