Regulatory Services

Regulatory framework

Wine Australia is a statutory authority governed in accordance with the Wine Australia Act 2013 (Cth) (Act). Our powers and responsibilities are set out in the Act. 

Wine Australia’s regulatory framework includes: 

• administration of the export controls on wine exported from Australia in accordance with Part 3 of the Wine Australia Regulations 2018 (Cth) (Regulations) by issuing licences, export approvals for grape products, and export certificates
• ensuring that grape products exported from Australia comply with the Australia New Zealand Food Standards Code
• ensuring that exported products comply with the laws of the importing country
• maintaining the Register of Protected Geographical Indications and Other Terms in accordance with the Act, and
• ensuring the truth of claims made on wine labels about vintage, variety and origin through administration of the Label Integrity Program (LIP) in accordance with Part VIA of the Act.

Importance of a compliance regime

There are two major reasons for the establishment of any wine regulatory system:

1. To protect consumers; and
2. To ensure a fair trading environment for producers and exporters.

A robust and enforceable compliance regime is essential for supporting the sector’s promotional efforts. A scandal involving the misrepresentation of the provenance or composition of wine would potentially damage Australia’s reputation for producing quality wines with truthful labels. Not all wine producing countries share the reputation enjoyed by Australia. It is critical to maintain this competitive advantage. 

Australia is increasingly recognised as an abundant source of regionally distinctive wines made from an array of both traditional and recently introduced grape varieties. Maintaining the integrity of region and variety claims has never been more important. 

Consequences of non-compliance

Wine Australia takes its regulatory responsibilities very seriously. We provide guidance to the wine sector in order to minimise the risk of non-compliance. When significant breaches are discovered, Wine Australia is required to take appropriate action. The response can range from instruction to relabel non-compliant product, to the cancellation of a person’s licence to export and, in extreme cases, to prosecution. The penalties for failing to comply with the LIP, making false or misleading label claims or exporting wines in contravention of the Regulations include the possibility of imprisonment. 

We’re here to help

Fundamental to Wine Australia’s regulatory approach is our desire to assist exporters and producers to meet legislated obligations. We are here to help you comply with international wine composition and labelling requirements.

To assist exporters in navigating the maze of regulations in overseas markets, Wine Australia publishes Export Market Guides in relation to over 40 key export markets which include information on duties and taxes, wine standards, labelling regulations and other country-specific import requirements. These guides are available free of charge to licenced exporters and to those who pay the wine grapes levy.