Wine labels are governed by the Wine Australia Act 2013 and accompanying Regulations, the Food Standards Code, the National Measurement Act, and the Competition and Consumer Act 2010.
It is vitally important that labelling guidelines are adhered to. Not all winemaking techniques used in Australia are accepted internationally and wine labelled in accordance with Australian law doesn't necessarily comply with labelling laws in export markets.
Wine Australia publishes labelling guides to assist exporters navigate the complex rules and regulations. Refer to the Export Market Guide for country-specific information (use the search above) or refer to the Compliance Guide for detailed information about mandatory and optional label requirements for the Australian domestic market. The following resources are available to assist with designing wine labels:
Australian Grape and Wine, the national sector body that represents Australia's grape and wine producers on political, social and regulatory issues across the production and supply chain, recommends that all Australian winemakers include a voluntary pregnancy warning on labels of wine sold in Australia. This initiative is not mandatory but is highly recommended. Further information can be found on its website (www.agw.org.au).
If any claims are made or implied on wine labels, records, commercial documents or in advertisements with regard to vintage, variety or Geographical Indication, the blending regulations apply.
Read more about the blending rules.