Wine Australia works with industry and government partners to reduce barriers to trade and support Australian wine exporters in global markets. We provide technical information, maintain relationships with overseas regulators and help exporters understand market requirements.

International trade rules and regulations continue to change. Wine Australia monitors these developments through international forums and works to support practical outcomes for the Australian grape and wine sector.

We work with the Australian Wine Research Institute and Australian Grape & Wine to identify and respond to key issues affecting Australian wine exporters. This includes engagement with:

• FIVS, an international wine representative body where Wine Australia personnel contribute to committees
• the World Wine Trade Group (WWTG), which meets twice yearly and coordinates wine sector approaches to international bodies including the World Health Organization, the World Trade Organization and Codex Alimentarius
• the International Organisation of Vine and Wine (OIV), an intergovernmental organisation that develops scientific and technical standards for the global vitivinicultural sector.

Wine Australia also maintains Export Market Guides covering technical requirements for more than 40 international wine markets.

How Wine Australia supports market access 

Wine Australia supports market access by:

• monitoring international trade and regulatory developments through forums such as the WWTG and OIV
• negotiating and supporting arrangements that aim to improve market access and streamline importing requirements
• providing technical information and analysis to support Australian Government officials
• building relationships with regulators in key export markets
• responding to adverse market access developments that may affect Australian wine exporters.

Australia–EU Wine Agreement

Australia concluded negotiations on the proposed new Australia – European Union Wine Agreement in March 2026. The modernised agreement builds on existing trade arrangements and includes additional Geographical Indication (GI) protections, simplified certification requirements and more efficient export processes, including reduced testing requirements, electronic documentation and producer self-certification. Its entry into force will align with the Australia-European Union Free Trade Agreement.

The new agreement will replace The Agreement between Australia and the European Community on Trade in Wine; an international agreement that has regulated trade in wine between Australia and the European Union since its entry into force on 1 September 2010. Most Australian winemaking techniques are accepted under the Agreement, and requirements relating to labelling, blending rules, alcohol levels and the display of Australian awards are simpler.

The Register of Protected Geographical Indications and Other Terms lists the European GIs and Traditional Expressions that Australia agreed to protect under the Agreement.

World Wine Trade Group agreements

Australia is party to several agreements through the World Wine Trade Group.

The WWTG Agreement on Mutual Acceptance of Oenological Practices is a multilateral treaty involving Australia, New Zealand, Chile, Argentina, Georgia, Canada and the United States of America. Under the agreement, wine made in accordance with Australia’s winemaking practices can be marketed in each signatory country, even where those practices are not legal in the importing country.

Australia is also party to the WWTG Agreement on Requirements for Labelling. This agreement supports the use of a single global label by removing mandatory placement requirements and introducing a single field of vision concept. The concept is met when four mandatory items are placed on the same label:

• alcohol content
• product name
• volume statement
• country of origin.

Examples of two permissible options under the Labelling Agreement are provided below as a guide only. Market specific back labels need to be applied. Details for export market requirements can be found in the relevant Export Market Guide.

Option 1: Global front label

Option 2: Global front label

If using option 2, common mandatory items (alcohol, volume, designation, country of origin) would need to be included with the country-specific information on the back label.