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Our CEO and executive management team

Our Senior Leadership Team (SLT) drives the strategic and operational success of the Australian grape and wine sector. Together, they deliver on Wine Australia’s strategic goals, ensure the responsible investment of levy and government funds, and strengthen the reputation of Australian wine worldwide.

With a strong focus on innovation, sustainability and market growth, our leaders work closely with sector stakeholders to enhance the profitability, resilience and success of Australian wine businesses. From research and innovation to global market development, regulatory services and customer engagement, the SLT brings deep expertise and a shared commitment to the long-term success of the grape and wine sector.

Dr Martin Cole

Chief Executive Officer

Dr Martin Cole joined Wine Australia on 15 November 2021, having worked as Head of School, Agriculture, Food and Wine at the University of Adelaide. He is internationally regarded for his work as a food scientist, with expertise in food safety, food trends and innovation, processing and nutrition, and the translation of science into community and commercial outcomes.

Along with his grape and wine sector experience, Dr Martin Cole brings more than 25 years’ experience in research management across government, academia and the sector – including the broader agricultural sectors. Described as an “influential, inspirational and visionary leader”, Dr Martin Cole has held leadership positions with the Commonwealth Scientific and Industrial Research Organisation (CSIRO), overseas and in larger commercial companies.

His collaborative, multidisciplinary approach and extensive experience in stakeholder engagement are of great benefit to the Australian grape and wine sector.

Bernadette Saberton

Chief Financial Officer and General Manager, Corporate Services

Bernadette Saberton is Wine Australia’s Chief Financial Officer and General Manager, Corporate Services. She has responsibility for all corporate service functions, including finance and risk, information technology and data governance.

Bernadette Saberton has 20 years’ accounting experience across the commercial sector, education and local government, and has over 10 years’ experience at Wine Australia. She holds a Bachelor of Commerce and is a Fellow of CPA Australia.

Jay Jayeshwaran

Head of Business Development & Strategic Investments

Jay Jayeshwaran is an experienced leader in business development, strategy and investment, having worked across multiple sectors including agriculture, agtech, GIS, defence, renewable energy and financial services. Jay's career focus has seen him successfully scale businesses by building global collaborations, acquiring companies and technologies and raising capital.

As Head of Business Development & Strategic Investments at Wine Australia, Jay focuses on investment models for RD&A and marketing, co-designed with sector stakeholders and through multi-sector partnerships.

Jay has held executive positions in senior management teams and company boards. Prior to his role at Wine Australia, he was the Senior Business Development Manager – Agriculture, Food & Wine at the University of Adelaide.

Dr Liz Waters

Chief Operating Officer

Dr Liz Waters has responsibility for Wine Australia’s strategy development and reporting, transformative operational projects, and managing corporate engagement with our Board and the Department of Agriculture, Fisheries and Forestry.

Liz was previously Wine Australia’s General Manager Research and Innovation, responsible for delivering research and innovation (R&I) programs in collaboration with diverse research providers to deliver short- and long-term value to the sector. She is internationally recognised as a leader in grape and wine research.

Prior to leading Wine Australia’s R&I programs, Liz was Senior RD&E Program Manager at the Grape and Wine Research and Development Corporation (GWRDC) – one of Wine Australia’s two predecessor organisations – and held senior research positions at The Australian Wine Research Institute and the Cooperative Research Centre for Viticulture.

Dr Liz Waters has a PhD in Wine Science from the University of Adelaide and is a Graduate of the Australian Institute of Company Directors.

Louise Mickan

Head of People and Culture

As Wine Australia’s Head of People and Culture, Louise Mickan has responsibility for all aspects of people and culture, creating a diverse and inclusive environment where people have autonomy, mastery and purpose, while being supported and having fun.

Louise has a Master of Science in Human Resource Management, a Bachelor of Science in Biology with Psychology, and is a certified organisational coach. She has over 20 years’ global HR experience working in environmental consultancy, oil and gas, pharmaceutical, travel and life assurance. She is passionate about unlocking individual and organisational potential.

Ned Hewitson

General Counsel and General Manager, Regulation

Ned Hewitson is General Counsel at Wine Australia and General Manager, Regulation. He is responsible for managing the regulatory and market access functions of the organisation, including export controls and domestic labelling regulation.

Ned has a deep and diverse grape and wine sector background, which includes undertaking vintages in the Hunter Valley, Barossa Valley and McLaren Vale; working in various domestic and foreign sales, distribution, retail and hospitality roles; show judging; and teaching undergraduate students. Prior to commencing at Wine Australia, Ned Hewitson worked for several years as a grape and wine sector-focused corporate and commercial solicitor.

Ned holds a Bachelor of Laws (First Class Honours), a Bachelor of Commerce (CorpFin), a Graduate Diploma in Legal Practice and a WSET Diploma in Wines. He has participated as a delegate at meetings of the World Wine Trade Group and FIVS and is a member of the International Wine Law Association (Australasian Chapter).
 

Dr Paul Smith

General Manager, Research & Innovation

Dr Paul Smith is responsible for the strategic leadership and management of research, extension and adoption investments made by Wine Australia’s research and innovation team. He joined the team in 2017, where he honed his skills in developing the innovation pipeline for the sector. His working style is built around collaboration, transparency, positivity and a continual focus on world-class research that leads to practical solutions.

Paul has broad experience across research management and communication of both scientific and sector-focused knowledge. Prior to joining Wine Australia, Paul managed teams of scientists in grape and wine science during a 14-year tenure with The Australian Wine Research Institute. He has a PhD in Organic Chemistry from Flinders University, and completed post-doctoral research at CSIRO Molecular Science and the Department of Clinical Pharmacology at Flinders University.
 

Paul Turale

General Manager, Market Development

As Wine Australia’s General Manager, Market Development, Paul Turale has responsibility for Wine Australia’s marketing activities domestically and internationally, and for the strategic leadership of Wine Australia’s marketing team. He works closely with the entire Australian grape and wine sector to drive market development, open new markets and increase the demand and premium paid for all Australian wine.

Paul brings over two decades of experience in the grape and wine sector to his role, having held senior leadership positions spanning general management, marketing and commercial functions. His knowledge was gained from lengthy stints at Pernod Ricard (Orlando Wines), Peter Lehmann Wines and Casella Family Brands, where he had significant exposure to both the Australian and key export markets.
 

Shirley Fraser

General Manager, Customer Engagement

Shirley Fraser is Wine Australia’s General Manager, Customer Engagement, and is responsible for strategic leadership and management of all customer engagement, corporate affairs, public relations and communications.

Shirley has extensive experience from across the grape and wine sector through senior and leadership positions including with the Wine Industry Suppliers Association, Sorby Adams Wines, Constellation, Byrne Vineyards, Terraview AI and Wine Collaborators. She has worked with producers and suppliers in viticulture agtech, oenology inputs, new product development, marketing consultancy, grant activation, wine region advocacy, wine shows, winegrower brand development and channel management, domestic and international markets, trade/consumer events and communications.

A graduate of Roseworthy and of the Future Leaders program, Shirley has also contributed her considerable expertise on the Riverland Wine Management Committee and Wine Show and the Australian Women in Wine Board, and as a mentor to up-and-coming members of the sector.

Meet our team


This content is restricted to wine exporters and levy-payers. Some reports are available for purchase to non-levy payers/exporters.

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This content is restricted to wine exporters and levy-payers. Some reports are available for purchase to non-levy payers/exporters.