Wine Tourism and Cellar Door Grants

The objective of the Wine Tourism and Cellar Door Grant is to support wine or cider producers who add value by encouraging visitors to wine regions, and thereby encourage wine tourism.

Wine Tourism and Cellar Door Grants Round 8 (2025–26 Financial Year)

Opening date:  24 August 2026

Closing date and time: 5.00pm ACDT on 23 October 2026

What do applicants get?

Wine producers who have met the eligibility criteria in the preceding financial year may apply for a grant payment of 29 per cent of the notional wholesale selling price of their eligible rebatable domestic cellar door sales (up to $100,000 (GST exclusive)). Total funding under the grant program is capped at $10 million each financial year.

If the total value of all eligible applications exceeds the $10 million program cap in, the value of individual grants will be reduced proportionally and be applied at a consistent rate for all approved applications.

Who is eligible?

To be eligible for Round 8 of the Wine Tourism and Cellar Door Grant, applicants must:

• be a wine or cider producer
• be a legal entity registered for GST with an active ABN
• have made at least $1,207,000 (GST exclusive) in sales of rebatable* wine in 2025–26
• accrue rebatable domestic cellar door sales in excess of any such sales used to meet the $1,207,000 (GST exclusive) threshold in the relevant financial year
• have paid the WET on all eligible sales used as part of the application
• have owned or leased a physical cellar door in Australia during 2025-26 and/or their related entity/ies have owned or leased a physical cellar door in Australia in the relevant financial year, and
• have a liquor licence valid in the 2025–26 financial year.

*rebatable wine relates to wine or a sale that is eligible for producer rebates as described under Division 19 of A New Tax System (Wine Equalisation Tax) Act 1999.

Before applying for this grant, ensure you have:

• read and understood the program guidelines
• understood the need to use the notional wholesale selling price figures in your application
• downloaded and reviewed our step-by-step guide to preparing a Statutory Declaration, and
• reviewed the FAQs if you have questions.

Things to note

Our frequently asked questions are updated regularly to reflect questions received regarding the Wine Tourism and Cellar Door Grants.

There are two ways to calculate the notional wholesale selling price. Please refer to the Australia Taxation Office website for further information.

For an application to be valid it must be accompanied by all three of the required supporting documents:

• a properly completed statutory declaration
• evidence of a lease agreement, mortgage or certificate of title (with the map page included) in the name of the applicant or related entity for the physical cellar door in which the sales occurred, and
• evidence of the liquor licence for the physical cellar door valid in the relevant financial year.

Any other questions?

If you have a question or would like to ask more about the program evaluation, freedom of information, conflicts of interest, or anything else, please reach out to cellardoorgrants@wineaustralia.com.

Export Market Development Grants

Austrade’s Export Market Development Grants (EMDG) program helps Australian businesses grow their exports in international markets. These grants encourage small to medium enterprises market and promote their goods and services globally. Grants usually open in July each year and close in August. Visit the Austrade website for the latest EMDG updates and information. 

Other Grant Opportunities

Looking for grant opportunities? Visit business.gov.au and use their handy grant finder tool which may help you find grants, funding and support programs across all three levels of government.