Exporters are required to upload images of labels (front and back view (if applicable)) into the Wine Australia Licensing and Approval System as a precursor to gaining shipping approval for bottled/packaged products.

You can upload multiple back labels against a singular front label. The image of the wine label must be either JPG, PNG or TIFF format. The image size must be a minimum of 600 pixels x 600 pixels with a minimum resolution of 72 ppi. A photograph of the original artwork on the bottle will be accepted, provided it is in the correct file format.

If labels are to be applied in market, exporters can voluntarily upload labels after they are applied to ensure they appear in the Export Label Image Search System (ELISS).

In accordance with the Wine Australia Regulations 2018 (Cth), Wine Australia maintains ELISS which is a publicly accessible library of grape product labels exported from Australia. ELISS allows brand owners to identify potential breaches of intellectual property rights and provides a platform through which consumers can verify whether a label has originated in Australia.

For further information on ELISS, refer to the ELISS Frequently Asked Questions.