Privacy policy

Background

Wine Australia, a statutory body established under the Wine Australia Act 2013 (Cth), ABN 89 636 749 924, is bound by the Privacy Act 1988 (Cth)(“Privacy Act”) which dictates how Wine Australia collect, store and use your personal information. Because Wine Australia conduct some activities globally, we are also bound by various international laws relating to privacy and data protection. For example, we are required to comply with the EU General Data Protection Regulation when dealing with personal information of EU citizens. Accordingly, Wine Australia has adopted a comprehensive privacy policy capturing the requirements in all markets in which it operates.

This is the privacy policy of Wine Australia and its affiliates (collectively “Wine Australia”). In this policy the Wine Australia may be referred to as “we” or “us” or “our” and where applicable shall include our employees, officers, agents, contractor(s) and sub-contractor(s).

Wine Australia respects the privacy of individuals. This policy sets out how we collect, store, use and disclose personal information.

If you are an individual in the United Kingdom (UK) or you are otherwise interacting with a Wine Australia office in the UK, this notice sets out how we collect and process your personal data and our legal basis for doing so. For the purpose of applicable data protection laws, including GDPR, the data controller is Wine Australia, Corner Botanic Road and Hackney Road, Adelaide, South Australia, 5000. Throughout this policy, the references to ‘personal information’ can be read as ‘personal data’ for the purposes of the General Data Protection Regulation (“GDPR”).

Where sections of this policy are specific to individuals in Australia, we have indicated this by referring to the Privacy Act. Where sections of this policy are specific to users in the UK, we have referred to the GDPR.

Types of personal information collected

The personal information Wine Australia collects and holds depend on the nature of your interaction with us. The personal information collected and held may (but does not always) include and is not limited to:

• your name, gender, title, contact details such as your phone number, address, email address, date of birth, Australian Business Number (“ABN”), business name and general information about your sector involvement and business operations;
• your personal and/or work contact information – including postal and residential address, telephone numbers and email addresses
• information provided by you to us via our licensing and approval system (“WALAS”)
• information about your commercial or business operations within the wine sector
• information about any regional association that you are a member of
• your passport or visa details;
• any information about you which you provide through promotions, competitions or customer surveys
• information collected as part of a levy return process
• credit card details or account details (during the course of conducting financial transactions with you);
• information from your résumé or job application if you have applied for a job with Wine Australia; 
• your opinion on issues relating to the wine sector;
• sensitive information about you (discussed below).

If necessary, we may also ask you to provide it with additional personal information from time to time, including when you call us.

You do not have to provide your personal information to us but, if you do not provide the information requested, we may not be able to provide you with the product, support or services or process your job application. Data from any individual’s participation in research, marketing, regulatory, surveys, or similar activities is either not shared or is de-identified before sharing.

Personal information collected in the normal course of Wine Australia function is collected, held, used and disclosed pursuant to this Privacy Policy, Wine Australia’s legislative remit and as required by law. 

Sensitive information

Sensitive information is information about you that reveals your racial or ethnic origin, political opinions, religious or philosophical beliefs or affiliations, membership of a professional or trade association, membership of a trade union, sexual orientation, criminal record or information about you which is health information or genetic information or biometric information that can be used to identify you.

Wine Australia will only collect your sensitive information where you have consented, or where required by law. If we hold any sensitive information, that information will only be used and disclosed by us for the purpose for which it was provided or other purposes permitted by law. If we ask for sensitive information, we will explain the reason for this request.

Method of collection of personal information

In conducting our statutory role and associated activities, we collect and hold your personal information directly from you, including but not limited to, when you:

1. apply for a job with us;
2. you are employed by us;
3. sign-up or participate in an event (e.g. trade shows, road shows, seminars);
4. create an account through Wine Australia platforms;
5. interact with us in person, over the phone or online;
6. you are a licensed exporter of wine from Australia;
7. you pay a charge or levy through which we are funded;
8. participate in a questionnaire or survey (by us or by our contractors / their sub-contractors);
9. submit a completed form;
10. access or request for information from our websites and / or mobile applications;
11. through WALAS
12. attend one of our offices;
13. respond to an expression of interest;
14. participate in a Wine Australia program (run by us or by our contractors / their sub-contractors);
15. participate in a Wine Australia competition or trade promotion;
16. subscribe to communication;
17. subscribe to a mailing list; 
18. in other correspondence with you or your agents, employees or subcontractors;
19. use / supply goods or services from / to us (including on behalf of your employer);
20. when you lodge a return through our system in accordance with the requirements of the Primary Industries Levies and Charges Collection Act 1991 (“Collection Act”) and the Primary Industries Levies and Charges Collection Regulations 1991 (“Collection Regulations”);
21. in performing our statutory functions.

Collection from third parties

We may also collect your personal information from third parties. We collect your personal information from these third parties so that we can meet our obligations including but not limited to our legal obligations.

Purposes for holding and using personal information

Wine Australia uses the personal information that it collects for the purpose for which it was provided to us. Wine Australia’s general purposes for using and disclosing the personal information that it collects include:

1. performing our statutory functions;
2. managing our relationship with you;
3. facilitating the collection of the Wine Export Charge, giving statements of export required to be provided under the regulation 5 of Schedule 35 of the Collection Regulations and assisting you in submitting returns as required under the Collection Regulations;
4. providing products and services that you have requested and responding to your enquiries;
5. administering Wine Australia’s programs and dealing with stakeholders;
6. providing you with (or permitting selected third parties to provide to you with), information on services, events and activities run by Wine Australia;
7. keeping Wine Australia’s levy payers, stakeholders and relevant members of the public informed of Wine Australia’s business and issues relating to the Australian grape and wine sector;
8. conducting specific projects, event, activities, etc in which you have chosen to participate;
9. administering competitions and trade promotions;
10. administering events and activities;
11. analysing and improving the services (and content) we offer and the events and activities we undertake;
12. where you have provided consent, sending marketing material (including survey material) to you, directly by us or by our contractor / sub-contractor, that Wine Australia considers will be relevant to you;
13. complying with legal requirements;
14. analysing how our products and services (including any websites and mobile applications) are used to understand the effectiveness of our communications;
15. personalising the service or communication we provide to you and tailor your experience on our website and mobile applications;
16. investigating, detecting and protecting Wine Australia and third parties against, negligence, breach of contract, fraud, theft and other illegal activities;
17. responding to and managing enquiries, complaints, feedback and claims;
18. personalising the way that our online content is presented to you and to allow you to participate in interactive features when you choose to do so;
19. to carry out our obligations arising from contracts entered into between you and us;
20. if you are dealing with us on behalf of a third party service provider, supplier, partner or agent, management of agreements with these third parties; 
21. if you have applied for a job with us, assessing your suitability for employment and communicating with you during the recruitment process; and 
22. any other purposes notified to you at the time your personal information is collected.

Other uses of personal information - direct marketing

We may use your personal information to provide you with information about products, services, programs, events, training opportunities, surveys, publications and other activities that may be of interest to you.

Where required by law, we will only send you direct marketing communications with your consent. These communications may be sent by email, SMS, telephone or post using the contact details you have provided to us.

If you have consented to receiving marketing communications, we may contact you to:

1. provide you with information and updated information about Our Services;
2. obtain sponsorships, provide training and other educational activities;
3. seek consultancy services or to contact you for surveys; and/or
4. communicate with you in relation to any other matters in respect of which you have consented to Wine Australia contacting you.

You can opt-out of receiving direct marketing communications from us at any time by contacting us directly by emailing enquiries@wineaustralia.com or by using the unsubscribe mechanism and / or update subscription preference in the electronic communication you receive.

Disclosure of personal information

Depending on your interaction with the us, your personal information may be disclosed including but not limited to the following:

1. Wine Australia’s related entities, international offices, and representatives for the purpose of Wine Australia’s function and activity only;
2. as required by law or by the other government entities in Australia;
3. to the Australian Government Department of Agriculture, Water and the Environment for the purpose of facilitating the administration and collection of the Wine Export Charge;
4. third party service providers for the purpose of Wine Australia business only, including advisers to Wine Australia who have been engaged to provide us with legal, risk, audit, administrative, financial, insurance, research, information technology, marketing, communications or other services;
5. to avoid, lessen or prevent a serious emergency or crime. (If we use or disclose personal information about you in those circumstances we will make a written record of such use or disclosure);
6. to contractors who provide services to us, including database contractors located overseas;
7. to third party companies which Wine Australia may have commercial or non-commercial relationships with for the purpose of promoting wine events and products;
8. if you apply for a job with us, third party service providers and referees that verify the information you’ve provided in your job application; 
9. any other person authorised, implicitly or expressly, when the personal information was provided or collected by us.

Overseas disclosure (where the Privacy Act applies to the personal information)

For individuals in Australia, the Wine Australia may disclose your personal information to third-party service providers operating outside Australia who work with Wine Australia and / or our suppliers, agents, or partners.

Some of Wine Australia’s related entities, international offices and representatives to whom it may disclose your personal information are located overseas in countries such as Canada, China, Japan, United Kingdom, United States etc.

Information that may be collected automatically - IP addresses and Cookies

We use cookies and collect IP addresses. An IP address is a number that can uniquely identify a specific computer or other network device on the internet from visitors to our website and mobile applications. Consequently, we may collect technical data from you as well as other related information about your device, systems, application software, and peripherals. Some of this information may be capable of personally identifying you.

The website now stores cookies on your computer. You may restrict this to using only some of them or none. However, you may not be able to use certain features of the website including but not limited to: sign up, log in, submitting any forms, see personalised content.

Cookie options

When using our website / mobile applications, you may have the following options below in relation to tracking technologies such as cookies (“Cookie Options”):

1.    Accept all cookies: This is our default system level and allows the website / mobile applications optimum functionality. It allows all cookies, including third-party cookies, to track your device. You may alter your consent to any of the other two Cookie Options at any time.

2.    Essential cookies are cookies which are required for all necessary website / mobile applications functionality. This includes authentication, language selection etc. Your device will not be tracked. You may alter your consent to any of the other two Cookie Options at any time.

3.    Deny all cookies and tracking means you do not consent to any cookie tracking. Please note that some cookies are essential to the functioning of our website / mobile applications and deleting or disabling them will reduce website / mobile applications functionality.

Digital Asset Library 

When using our digital asset library (wineaustralia.imagegallery.me), which is hosted on a platform owned by a third party provider, your user's IP address, navigational and ordering information may be collected. The platform uses cookies for functionality such as basic search, browsing, placing orders, retrieving previous transactions and save assets to work correctly. Cookies on this platform are necessary for providing each registered user access to their own personal information.

A user may delete or disable the use of cookies on our digital asset library, at any time, via browser settings.

When a user first registers to use our digital asset library, the user is asked for permission to use cookies. At that point, the user can decline the request and cancel the registration submission. A registered user may also deregister their account at any time.

Click here for more information about cookies used on our digital asset library.

In some cases, third parties such as Google Analytics may use cookies on our communication channels in connection with online services like website analytics, surveys and advertising. This may allow them to collect information about your use of our resources, which they may store in countries other than Australia. If you do not want your information used by Google Analytics, you can install the Google Analytics opt-out browser add-on at the Google Analytics opt-out page.

Security

Wine Australia has taken reasonable steps regarding physical and technical access intrusion security measures to protect the personal information we hold against loss, misuse, interference and from unauthorised access, alteration or disclosure. However, if you are considering sending us any personal information through any of our communication channels, please be aware that the information may be insecure in transit, particularly where no encryption is used (e.g. email, standard HTTP). You must also take care to protect your usernames and passwords and notify us as soon as possible if you become aware of any security breaches.

Where there is a data breach that is likely to cause serious harm Wine Australia is required to notify individuals and the relevant authorities, unless remedial action has been taken. We will manage these in accordance with the Privacy Act, and any other relevant laws and regulations in force at the time, together with this Privacy Policy and our internal policies and procedures related to the protection of personal information and security incident response plans.

Transfers and storage of personal data outside the EEA (where the GDPR applies)

Where the GDPR applies, the personal data that we collect may be transferred to, and stored at, a destination outside the European Economic Area (“EEA”), including countries which have different data protection standards from those which apply in the EEA. The countries to which your personal data may be transferred, and in which it may be stored, include Australia, Canada, China, India, Japan, United Kingdom and United States. Your personal data may be processed by staff outside the EEA who work for us or for one of our suppliers engaged in the processing of your personal details. We will take all reasonable and necessary steps to ensure your personal data is treated securely and in accordance with this Privacy Policy and applicable data protection laws and will not transfer personal data outside the EEA unless necessary to conclude or for performance of a contract with you, or in your interests, or with your consent.

Access to personal information (where the Privacy Act applies)

For users in Australia where the Privacy Act applies, you may request access to your personal information that we hold about you by contacting us using the contact details below.

We will process such requests within a reasonable time and may charge a fee for providing access to cover the costs of verifying the application and retrieving the information requested.

If we deny an access request, we will provide reasons for doing so.

Anonymity / pseudonymity

You have a general right to anonymity/pseudonymity when dealing with us. However, if you do not provide us with the personal information that we request, our ability to provide services to you may be diminished.

Correction of personal information (where Privacy Act applies)

For users in Australia where the Privacy Act applies, Wine Australia should be promptly notified if there are any changes to an individual’s personal information by contacting us using the contact details below.

You may ask us at any time to correct personal information held us about you, by using the contact details set out in the Contact Us page on this Wine Australia website.

Access to personal data (only where GDPR applies) 

Under the GDPR (to the extent it applies to our website and mobile applications, and to you), you have the right to:

• Access. You have the right to request a copy of the personal information we are processing about you, which we will provide back to you in electronic form. For your own privacy and security, in our discretion we may require you to prove your identity before providing the requested information. If you require multiple copies of your personal data, we may charge a reasonable administration fee.
• Rectification. You have the right to have incomplete or inaccurate personal information that we process about you corrected. Note that you can always make certain adjustments to certain personal information directly through your account / subscription preference.
• Deletion. You have the right to request that we delete personal information that we process about you, except we are not obligated to do so if we need to retain such data in order to comply with a legal obligation or to establish, exercise or defend legal claims.
• Restriction. You have the right to restrict our processing of your personal information where you believe such data to be inaccurate, our processing is unlawful or that we no longer need to process such data for a particular purpose, but where we are not able to delete the data due to a legal or other obligation or because you do not wish for us to delete it.
• Portability. You have the right to obtain personal information we hold about you, in a structured, electronic format, and to transmit such data to another data controller, where this is (a) personal information which you have provided to us, and (b) if we are processing that data on the basis of your consent (such as for direct marketing communications) or to perform a contract with you.
• Objection. Where the legal justification for our processing of your personal information is our interest, you have the right to object to such processing on grounds relating to your particular situation. We will abide by your request unless we have compelling legitimate grounds for the processing which override your interests and rights, or if we need to continue to process the data for the establishment, exercise or defence of a legal claim.
• Withdrawing consent. If you have consented to our processing of your personal information, you have the right to withdraw your consent at any time, free of charge. This includes cases where you wish to opt out from marketing messages that you receive from us. 

You can make any of these requests in relation to your personal data by sending the request by email to enquiries@wineaustralia.com.

How to make a complaint (where Privacy Act applies)

If you have a question about this Privacy Policy, the personal information we hold about you, or wish to exercise any privacy rights available to you under applicable law (including requesting access to, correction or deletion of your personal information, or objecting to certain uses of your personal information), please contact us using the details below.

If you believe we have breached this Privacy Policy, the Australian Privacy Principles, or the Privacy Act 1988 (Cth), you may lodge a complaint by emailing enquiries@wineaustralia.com. Please provide details of your complaint and any supporting information.

We will refer your complaint to our Privacy Officer for investigation. We may contact you if we require further information and will notify you in writing of the outcome of our investigation as soon as reasonably practicable.

If you are not satisfied with our response, you may contact us to discuss your concerns or lodge a complaint with the Office of the Australian Information Commissioner (“OAIC”). Further information about making a privacy complaint is available on the OAIC website at www.oaic.gov.au.

How to make a complaint (where GDPR applies)

For users in the UK where the GDPR applies, you have the right to lodge a complaint with the local data protection authority if you believe that we have not complied with applicable data protection laws. If you are based in, or the issue relates to, the UK, the Information Commissioner’s Office can be contacted as follows:

Changes to this policy

We may amend this policy from time to time, and the amended policy will be published on our website. Please review our website periodically for changes to this policy. If you do not agree with the applicable version at the time of using our services, please do not continue to use our services. If you do continue to use our communication platforms, you accept the terms of our updated Privacy Policy.

Contact us

If you have any questions or concerns about this policy or Wine Australia’s privacy practices or you would like to access your personal information or request that we correct your personal information, please contact us in writing at:

We will do our best to respond to all reasonable requests in a timely manner.

For information about privacy generally, or if you are unsatisfied with our handling of your request or resolving your concerns, you may lodge a complaint with The Office of the Australian Information Commissioner via www.oaic.gov.au.

Last updated September 2026

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