Market insights – Australia
The Australian domestic market accounts for approximately 500 million litres of Australian wine per year, more than 40 per cent of Australian wine production, making it by far our largest individual wine market.
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Reports listing
: Restricted to levy payers and wine exporters. Some reports are available for purchase - find out more
Australian Wine Imports Monitor
Latest update: 01 May 2025High level summaries of wine imported into Australia presented in an infographic format. Includes volume and value of imports by colour and container type and by the top five source countries, plus year-on-year trends over the past 10 financial years.
View moreEndeavour Group Insights Report: Australia off-trade market
Latest update: 13 Jan 2025This report is a wine category ‘deep dive’ for the Australian off-premise liquor market. The insights are derived from scan data and consumer loyalty data on retail sales through Endeavour Group outlets: Dan Murphy’s and BWS.
View moreAustralian market insights report
Latest update: 13 Feb 2024Australian wine businesses who sell wine on the domestic market can get valuable information from Wine Australia’s Australian Wine Market Insights Report. The report provides a market overview and channel analysis, and discusses sales trends, consumer insights and the relative competitiveness of the market in a global context.
View moreWine channel purchase behaviour of Australian wine
Latest update: 27 Jan 2022The Wine Channel Purchase Behaviour of Australian Wine Consumers report provides insights into how consumers choose between wine-buying channels, what barriers exist for each channel and how wine-buying behaviour has been influenced by Covid-19 and associated restrictions.
View moreWine direct-to-consumer survey report
Latest update: 07 Oct 2021In Australia, the value of Direct-to-consumer sales is increasingly being recognised by wine businesses. The Cellar Door and Direct-to-consumer survey aims to collect data on DTC and produce a series of key benchmarks and statistics to assist wineries develop their wine tourism and DTC activities.
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