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Raise a glass of Australian wine to the moments that matter
Last updated 01 Aug 2025
A fresh new message is inviting Australians to see wine differently. Not only as something for celebrations and more formal occasions, but as something to share alongside the smaller, unscripted moments too. Australian wine is made for the moments that matter, and whatever the occasion, there’s no need to look further than Australian because ‘We make a wine for that.’
Exports to mainland China stabilise while global uncertainty impacts other markets
Last updated 29 Jul 2025

In the 12 months ended June 2025, Australian wine exports increased by 13 per cent in value to $2.48 billion and 3 per cent in volume to 639 million litres, according to Wine Australia’s Export Report released today. The average value of exports increased by 10 per cent to $3.88 per litre Free on Board (FOB). 
 

‘We make a wine for that’ campaign gains momentum
Last updated 21 Jul 2025

Australia’s wine sector is mobilising behind ‘We make a wine for that,’ a national campaign designed to reconnect consumers with the quality, diversity and relevance of Australian wine for more occasions.

Three-year project delivers improved market transparency for inland grapegrowers
Last updated 17 Jul 2025

A three-year, Commonwealth government-funded initiative aimed at improving market transparency in the wine sector and addressing information imbalances between winemakers and grapegrowers concluded in June. The project has delivered a suite of practical tools and insights designed to support more informed decision-making for growers in the inland regions.

Australian winegrape crush up in 2025 after two record low vintages, but still below long-term average
Last updated 08 Jul 2025

The 2025 Australian winegrape crush is estimated to be 1.57 million tonnes, 160,000 tonnes (11 per cent) more than the 2024 crush but still 140,000 tonnes below the 10-year average of 1.71 million tonnes, according to the National Vintage Report 2025, released today by Wine Australia.

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Latest market bulletins
Opportunities for Australian wine in Japan
Last updated 07 May 2019

Japan is a significant market for Australian wine, ranking as the eighth biggest export destination by volume and value. In the 12 months ended March 2019, exports to Japan grew by 16 per cent to reach a record $55 million.

JAEPA continues to deliver benefits
Last updated 10 Apr 2018
Last week, Australian wine benefitted from the fifth scheduled tariff cut for bottled wine exports under the Japan–Australia Economic Partnership Agreement (JAEPA), taking the tariff from 15 per cent to 5.6 per cent.
 
Opportunities in the Japanese wine market
Last updated 05 Sep 2017

Japan is by far the second biggest wine market in Asia behind mainland China. The International Wine and Spirit Record (IWSR) reports that 39.5 million cases of wine were sold in Japan in 2016, compared to 157 million cases in mainland China and 3.8 million cases in third-placed Hong Kong.

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This content is restricted to wine exporters and levy-payers. Some reports are available for purchase to non-levy payers/exporters.

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This content is restricted to wine exporters and levy-payers. Some reports are available for purchase to non-levy payers/exporters.