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Raise a glass of Australian wine to the moments that matter
Last updated 01 Aug 2025
A fresh new message is inviting Australians to see wine differently. Not only as something for celebrations and more formal occasions, but as something to share alongside the smaller, unscripted moments too. Australian wine is made for the moments that matter, and whatever the occasion, there’s no need to look further than Australian because ‘We make a wine for that.’
Exports to mainland China stabilise while global uncertainty impacts other markets
Last updated 29 Jul 2025

In the 12 months ended June 2025, Australian wine exports increased by 13 per cent in value to $2.48 billion and 3 per cent in volume to 639 million litres, according to Wine Australia’s Export Report released today. The average value of exports increased by 10 per cent to $3.88 per litre Free on Board (FOB). 
 

‘We make a wine for that’ campaign gains momentum
Last updated 21 Jul 2025

Australia’s wine sector is mobilising behind ‘We make a wine for that,’ a national campaign designed to reconnect consumers with the quality, diversity and relevance of Australian wine for more occasions.

Three-year project delivers improved market transparency for inland grapegrowers
Last updated 17 Jul 2025

A three-year, Commonwealth government-funded initiative aimed at improving market transparency in the wine sector and addressing information imbalances between winemakers and grapegrowers concluded in June. The project has delivered a suite of practical tools and insights designed to support more informed decision-making for growers in the inland regions.

Australian winegrape crush up in 2025 after two record low vintages, but still below long-term average
Last updated 08 Jul 2025

The 2025 Australian winegrape crush is estimated to be 1.57 million tonnes, 160,000 tonnes (11 per cent) more than the 2024 crush but still 140,000 tonnes below the 10-year average of 1.71 million tonnes, according to the National Vintage Report 2025, released today by Wine Australia.

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Latest articles
China market update
Last updated 01 May 2019

From a global perspective, mainland China has cemented its position as one of the top wine import markets over the past five years, sitting at fourth place by 2018, behind Germany, the United Kingdom and the United States of America. Only 10 years ago, China was sitting in 15th place.

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Latest market bulletins
How China has changed: mainland China Market Bulletin
Last updated 27 May 2025

This China Market Bulletin explores where the growth is coming from, what it means for the broader industry and the opportunities and challenges ahead in one of our most significant export markets.

Rebuilding momentum in the China market
Last updated 29 Oct 2024

Since the removal of import duties on Australian bottled wine in late March 2024, Australian wine exports have surged to mainland China. This bulletin provides an update on the latest export results for Australian wine and a look at significant trends in the overall wine market in mainland China.

The new opportunities for Australian wine in China
Last updated 03 Apr 2024

In this Bulletin, we discuss what has changed in mainland China's wine market since the duties were imposed on Australian wine in 2020 and where the potential opportunities are for Australian wine that businesses should consider when building their export strategies.

How are Australia’s wine exports performing in China?
Last updated 12 Nov 2019

November 2019 is a busy month for Australian wine in China, with major events set to highlight Australia’s fine wine credentials. This week, the Market Bulletin looks at how Australia’s exports are performing in the mainland China market.

Useful tips to gather insights on the China wine market
Last updated 17 Sep 2019

It can be a little daunting for first-time exporters to know where to find information about different export markets and how to determine the markets and price points that best suit their products.

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This content is restricted to wine exporters and levy-payers. Some reports are available for purchase to non-levy payers/exporters.

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This content is restricted to wine exporters and levy-payers. Some reports are available for purchase to non-levy payers/exporters.