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Japanese trade professionals explore Australian wine regions following successful in-market campaign
Last updated 16 Jun 2025

Wine Australia recently hosted a successful inbound visit by five Japanese on-premise professionals as part of its ongoing efforts to grow the profile of Australian wine in Japan.

Creating a moment for Australian wine “We make a wine for that.”
Last updated 10 Jun 2025

The Australian grape and wine sector is being called to rally behind an exciting new message that reframes how domestic consumers connect with Australian wine.

The message is clear, powerful and proudly local: ‘We make a wine for that.’

Wine Australia opens 2025 Stakeholder Survey to strengthen sector support and services
Last updated 02 Jun 2025

The Australian grape and wine sector is being invited to take part in Wine Australia’s annual customer engagement stakeholder survey between 2-30 June, to help enhance the services and programs it delivers to empower the success of Australia’s grape and wine businesses.

Free resources help Australian winegrape growers adopt ecological practices
Last updated 22 May 2025

Australia’s winegrape growers can now access a series of free, practical guides designed to support vineyard management with minimal ongoing intervention and promote long-term ecological practices.

Australian wine sector’s leadership innovators and change-makers announced — Future Leaders 2025
Last updated 15 May 2025

An exciting new cohort has been selected for the Australian grape and wine sector’s peak leadership development program, Future Leaders.

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Latest articles
China market update
Last updated 01 May 2019

From a global perspective, mainland China has cemented its position as one of the top wine import markets over the past five years, sitting at fourth place by 2018, behind Germany, the United Kingdom and the United States of America. Only 10 years ago, China was sitting in 15th place.

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Latest market bulletins
How China has changed: mainland China Market Bulletin
Last updated 27 May 2025

This China Market Bulletin explores where the growth is coming from, what it means for the broader industry and the opportunities and challenges ahead in one of our most significant export markets.

Rebuilding momentum in the China market
Last updated 29 Oct 2024

Since the removal of import duties on Australian bottled wine in late March 2024, Australian wine exports have surged to mainland China. This bulletin provides an update on the latest export results for Australian wine and a look at significant trends in the overall wine market in mainland China.

The new opportunities for Australian wine in China
Last updated 03 Apr 2024

In this Bulletin, we discuss what has changed in mainland China's wine market since the duties were imposed on Australian wine in 2020 and where the potential opportunities are for Australian wine that businesses should consider when building their export strategies.

How are Australia’s wine exports performing in China?
Last updated 12 Nov 2019

November 2019 is a busy month for Australian wine in China, with major events set to highlight Australia’s fine wine credentials. This week, the Market Bulletin looks at how Australia’s exports are performing in the mainland China market.

Useful tips to gather insights on the China wine market
Last updated 17 Sep 2019

It can be a little daunting for first-time exporters to know where to find information about different export markets and how to determine the markets and price points that best suit their products.

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This content is restricted to wine exporters and levy-payers. Some reports are available for purchase to non-levy payers/exporters.

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This content is restricted to wine exporters and levy-payers. Some reports are available for purchase to non-levy payers/exporters.