Some of life’s best memories aren’t planned. They’re created over a spontaneous catch up with mates, a long Sunday lunch, or a backyard BBQ where the conversation flows. Whatever the occasion, there’s an Australian wine to fit the moments that matter.
As part of a new campaign bringing Australian wine to more occasions, this competition is inviting Aussies to share the meaningful moments they enjoy with a glass of local wine.
Take a moment, to make a moment
The ‘Make your moment’ social media competition is all about capturing those unscripted experiences and meaningful connections.
Winners will receive a custom, carefully curated ‘Make your moment’ pack designed to help create those memorable wine experiences, no matter how big or small.
Each pack includes:
- 1 x 750ml bottle of Australian wine
- 1 x set of 2 stemless wine glasses
- 1 x Polaroid HiPrint Gen 2 2x3 Pocket Photo Printer
- 1 x pack of Polaroid HiPrint 2x3 paper (20 sheets)
- 1 x set of wine occasion cards with creative ideas for your next Australian wine moment.
To enter:
- Snap a photo or reel of your Australian wine moment
- Post it to Instagram using #WeMakeAWineForThat, and be sure to tag @_australianwine, and
- Make sure you’re following @_australianwine.
The competition is all about reminding Australians that wine doesn’t have to be complicated to be meaningful. Sometimes, the best moments are the ones that happen when you’re simply present, with good company and a glass of great Australian wine.
A national campaign for local wine and the moments that matter
‘We make a wine for that’ is a new national campaign celebrating the quality and diversity of Australian wine. It’s bringing it to Friday nights on the couch, to big celebrations, beach picnics, weekend getaways and beyond.
Throughout August, venues, cellar doors and retailers around the country are hosting events and experiences inspired by the campaign, giving people the opportunity to explore more Australian wine and discover their next favourite drop.
To explore Australian wine moments happening near you, visit www.wemakeawineforthat.com.
Australian wine is best enjoyed as part of a balanced lifestyle — please drink responsibly. The “Make your moment” Social Media Competition is open to Australian residents, excluding NT, aged 18 years and over. No purchase necessary to enter. For full terms and conditions, click here.
For media enquiries please contact
Bree Wood
Marketing and Communications Manager - APAC, Wine Australia
Phone: 08 8228 2000
Email: australia@wineaustralia.com
Kim Partridge
PR and Digital Communications Manager, Wine Australia
Phone: 08 8228 2000
About Australian Wine
The global brand platform for Australian Wine exists to build understanding, affinity and preference for Australian wine globally and is based on the insight that Australia is known and loved for its adventurous spirit.
Our unique combination of modern thinking and ancient lands produces wines that are as diverse and unique as our country, and every bottle of Australian wine is an invitation to taste the wonders of Australia.
The Australian Wine brand assets can be leveraged by Australian wine regions and wine businesses, unifying the sector with a clear, exciting and authentic message.
About Wine Australia
Wine Australia empowers the success of the Australian wine sector through Research, Innovation and Adoption to enhance global competitiveness and meet the challenges of tomorrow, today; Market Development to increase the demand and premium paid for Australian wine; and Regulatory Services to safeguard Australian wine’s integrity and uphold the sector’s reputation.
Wine Australia is funded by the sector, for the sector, through grapegrower, winemaker and exporter levies and user-pays charges, with matching funds from the Australian Government for research and innovation. Established under the Wine Australia Act 2013, it is a Commonwealth Government statutory authority.