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Increasing online exposure for Australian wine tourism

With funding from the Australian Government’s Export and Regional Wine Support Package (the $50m Package), Wine Australia invested in developing wine-related functionality in the Australian Tourism Data Warehouse (ATDW) national online platform to help wineries to more effectively market their tourism businesses and increase their online exposure on tourism distribution networks. 

Wine-related features were added to the existing food and drink category to promote cellar doors and experiences. You can now promote specific cuisine types, wine varieties, winemaking accreditationsstyles and viticulture practices, cellar door activities and membership of particular wine organisations and associations. 

Australian producers discuss the benefits of listing on ATDW

Z WINE
on how to increase online exposure
Hither & Yon
on how to promote bookable experiences
Sidewood Estate
on promoting wine specific features

Useful information and resources

 

Related Videos

ATDW introduction
Increase your online exposure
ATDW Tourism E-Kit 1
ATDW listing benefits
ATDW Tourism E-Kit 2
How to write an effective listing
ATDW Tourism E-kit 3
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View more relevant videos

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This content is restricted to wine exporters and levy-payers. Some reports are available for purchase to non-levy payers/exporters.

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This content is restricted to wine exporters and levy-payers. Some reports are available for purchase to non-levy payers/exporters.