Home/ What's happening / Export and Regional Wine Support Package Home/ What's happening Export and Regional Wine Support Package Share on Facebook Share on LinkedIn Share on Twitter Share via email Photo: Mike Jeffery / Wine Australia What is the $50m Package? The Australian Government has invested $50 million over four years (2017–2020) to grow Australia’s wine exports and showcase the nation’s wine tourism offering in key markets. The $50 million Export and Regional Wine Support Package (the $50m Package) is being delivered by Wine Australia, in consultation with the Australian wine sector. Core components of the $50m Package include: targeted marketing campaigns in the China and the USA, capability development, grants and a brand proposition and go-to-market strategy for Australian craft cider. Learn about the four programs within the $50m Package Impact of investment The above dollar figures are based on current data for the 12 months to the end of the period indicated. The data will be updated quarterly. Please note: the percentage changes reflect year-on-year growth, consistent with Wine Australia’s quarterly Export Reports. What's next? Australian Wine Made Our Way campaign (China and USA) ‘Growing Wine Exports’ workshops ‘Growing Wine Tourism’ workshops and webinars Global rollout of Australian Wine Discovered education program Aussie Wine Month – 1 September–10 October 2019 Australian Women in Wine Awards – 17 September 2019 Aussie Wine Month Roadshow – 19 September–3 October 2019 ProWine China – 12–14 November 2019 Note: The above information will be updated regularly to reflect upcoming events and activities. What's happened so far? A once in a lifetime Australian wine tasting in New York Last updated 11 Sep 2019 Wine Australia will bring New York audiences a ‘Far From Ordinary’ experience on September 17-19 with a wine tasting event that awakens the senses to what sights, sounds, smells and tastes are like Down Under. Australia’s world-class wine on show at China Roadshow 2019 Last updated 20 May 2019 Australia’s rich diversity of world-class wine will be showcased at Wine Australia’s China Roadshow (21–29 May 2019) – the largest travelling Australian wine tasting in China. Australian wineries put on a show from the Orient to the Occident Last updated 25 Mar 2019 March has seen Australian wineries polishing glasses and putting on their best pours at Europe’s biggest* wine-trade fair ProWein in Düsseldorf, Germany and near simultaneously at China’s pre-eminent food and wine fair in Chengdu. $520,000 boost for wine export and wine tourism workshops Last updated 25 Mar 2019 More wine businesses that are looking to grow their exports and tourist activity will benefit following a $520,000 funding boost to the Growing Wine Exports and Growing Wine Tourism programs. New Market Explorer tool will deliver ongoing benefits to Australian wine exporters Last updated 05 Mar 2019 Wine Australia today launched ‘Market Explorer’ – an online, interactive tool for current and potential wine exporters, providing unprecedented access to export market data. View all Package programs China and USA marketing activities Capability development Grants and how to apply Transforming cider businesses Subscribe to keep up to date with the $50m Package Enter your email address below Subscribe Want more information? Email us or phone (08) 8228 2000 Further reading Annual Operating Plan 2019-2020 (pdf) Stage 1 - The Business Plan Mid-term evaluation Media releases FAQs Tweets by @Wine_Australia Getting involved China and USA marketing activities Targeted marketing campaigns in China and the USA promoting Australian wine and wine tourism. Find out more Capability development Helping Australian wine businesses to become export and tourism-ready through capability building workshops. Find out more Grants and how to apply Grant opportunities for small and medium wine exporters, state and regional wine and tourism associations and other wine sector stakeholders. Find out more Transforming cider businesses Development of a brand proposition and go-to-market strategy for the cider industry to leverage potential for strong growth in this sector. Find out more Stay in touch with Wine Australia Please enter your given name Please enter a valid email address Submit Follow us on Facebook Wechat Instagram YouTube LinkedIn @Wine_Australia