What is the $50m Package?
The Australian Government’s $50 million Export and Regional Wine Support Package (the $50m Package) is an exciting, one–off allocation of $50 million, which aims to grow the Australian wine sector by showcasing the nation’s wine tourism offering and driving demand for Australian wine exports.
Wine Australia is responsible for delivering the Package in consultation with the Australian wine sector.
The Package comprises four programs which are focused on international marketing campaigns, Wine Export Grants, capability development workshops, state-based and competitive grants, and development of a brand strategy for the cider industry.
$50m Package highlights
Early investment activities in China and the USA:
Note: The above information will be updated regularly to reflect upcoming events and activities.