Home/ What's happening / Export and Regional Wine Support Package Home/ What's happening Export and Regional Wine Support Package Share on Facebook Share on LinkedIn Share on Twitter Share via email Photo: Mike Jeffery / Wine Australia What is the $50m Package? The Australian Government has invested $50 million over four years (2017–2020) to grow Australia’s wine exports and showcase the nation’s wine tourism offering in key markets. Core components of the $50 million Export and Regional Wine Support Package (the $50m Package) include: targeted marketing campaigns in China and the USA capability development programs wine export and international wine tourism grants, and a brand proposition and go-to-market strategy for Australian craft cider. See the impact of the investment Download our quarterly update of progress towards headline key performance indicators. Download the infographic What's happening? China and USA marketing activities Targeted marketing campaigns in China and the USA promoting Australian wine and wine tourism. Find out more Capability development Helping Australian wine businesses to become export and tourism-ready through capability building workshops. Find out more Grant initiatives Grant activities and projects supporting wine export growth and international wine tourism initiatives. Find out more Transforming cider businesses Development of a brand proposition and go-to-market strategy for the cider industry to leverage potential for strong growth in this sector. Find out more What's coming up in 2019–20? Rutherglen Growing Wine Tourism workshop – 20 November 2019 Orange Growing Wine Exports workshop – 21 November 2019 Yarra Valley Growing Wine Exports workshop – 11 and 12 December 2019 China Food & Drinks Fair – 22 to 28 March 2020 Vinexpo Hong Kong – 26 to 28 May 2020 China Roadshow – 1 to 8 June 2020 Note: The above information will be updated regularly to reflect upcoming events and activities. Want more information? Email us or phone (08) 8228 2000 Latest news See all Australian wine strikes a new chord in America Last updated 14 Oct 2019 A once in a lifetime Australian wine tasting in New York Last updated 11 Sep 2019 Australia’s world-class wine on show at China Roadshow 2019 Last updated 20 May 2019 Australian wineries put on a show from the Orient to the Occident Last updated 25 Mar 2019 $520,000 boost for wine export and wine tourism workshops Last updated 25 Mar 2019 Subscribe to keep up to date with the $50m Package Enter your email address below Subscribe Get Involved Growing Wine Tourism Growing Wine Exports Further reading Annual Operating Plan 2019-2020 Stage 1 - The Business Plan Mid-term evaluation Media releases FAQs Stay in touch with Wine Australia Please enter your given name Please enter a valid email address Submit Follow us on Facebook Wechat Instagram YouTube LinkedIn @Wine_Australia