Home/ What's happening / Export and Regional Wine Support Package Export and Regional Wine Support Package Share on Facebook Share on LinkedIn Share on Twitter Share via email Wine Australia What is the $50m Package? The Australian Government has invested $50 million over four years (2017–2020) to grow Australia’s wine exports and showcase the nation’s wine tourism offering in key markets. Core components of the $50 million Export and Regional Wine Support Package (the $50m Package) include: targeted marketing campaigns in China and the USA capability development programs wine export and international wine tourism grants, and a brand proposition and go-to-market strategy for Australian craft cider. See the impact of the investment Download our quarterly update of progress towards headline key performance indicators. Download the infographic What's happening? China and USA marketing activities Targeted marketing campaigns in China and the USA promoting Australian wine and wine tourism. Find out more Capability development Helping Australian wine businesses to become export and tourism-ready through capability building workshops. Find out more Grant initiatives Grant activities and projects supporting wine export growth and international wine tourism initiatives. Find out more Transforming cider businesses Development of a brand proposition and go-to-market strategy for the cider industry to leverage potential for strong growth in this sector. Find out more What's coming up in 2019–20? Influencer engagement, education and public relations campaigns in China and the USA TWC Fine Wine Showcase and China Food & Drinks Fair – 22 to 28 March 2020 Vinexpo Hong Kong – 26 to 28 May 2020 China Roadshow – 1 to 8 June 2020 Development of the Wine Label Intellectual Property Directory Development of the National Online Wine Tourism Platform Completion of 27 international wine tourism grant projects across the country Note: The above information will be updated regularly to reflect upcoming events and activities. Want more information? Email us or phone (08) 8228 2000 Latest news See all Limestone Coast launches wine tourism itinerary planning tool Last updated 16 Jan 2020 Wine brands encouraged to tap into export growth opportunities Last updated 04 Dec 2019 Business the focus at China’s leading international wine expo Last updated 18 Nov 2019 Eight wine champions honoured at Wine Australia China Awards Last updated 12 Nov 2019 Australian wineries Shanghai-bound as exports continue to grow in value Last updated 08 Nov 2019 Subscribe to keep up to date with the $50m Package Enter your email address below Subscribe Get involved Growing Wine Tourism Growing Wine Exports Enduring benefits brochure (PDF) Further reading Annual Operating Plan 2019-2020 Stage 1 - The Business Plan Mid-term evaluation Media releases FAQs Stay in touch with Wine Australia Please enter your given name Please enter a valid email address Submit Follow us on Facebook Wechat Instagram YouTube LinkedIn @Wine_Australia