Photo: Mike Jeffery / Wine Australia
Photo: Mike Jeffery / Wine Australia

What is the $50m Package?

The Australian Government’s $50 million Export and Regional Wine Support Package (the $50m Package) is an exciting, one–off allocation of $50 million, which aims to grow the Australian wine sector by showcasing the nation’s wine tourism offering and driving demand for Australian wine exports.

Wine Australia is responsible for delivering the Package in consultation with the Australian wine sector.

The Package comprises four programs which are focused on international marketing campaigns, Wine Export Grants, capability development workshops, state-based and competitive grants, and development of a brand strategy for the cider industry.


Getting involved

China and USA marketing activities
Targeted marketing campaigns in China and the USA promoting Australian wine and wine tourism.
Capability development
Helping Australian wine businesses to become export and tourism-ready through capability building workshops.
Grants and how to apply
Grant opportunities for small and medium wine exporters, state and regional wine and tourism associations and other wine sector stakeholders.
Transforming cider businesses
Development of a brand proposition and go-to-market strategy for the cider industry to leverage potential for strong growth in this sector.

Latest news

Wine Australia appoints ATEC and Hydra to develop $2m capability development program
Last updated 12 Jul 2018

Wine Australia has appointed peak industry body the Australian Tourism Export Council (ATEC) and Hydra Consulting to develop its Wine Tourism and Wine Export Capability Building Programs for the wine sector.

Championing Australian wine in the USA
Last updated 26 Jun 2018

This July, 100 influential Americans will experience Australia’s vibrant and exciting wine culture at Australia Decanted, a four-day, invitation-only symposium exploring the varieties, regions and styles of wine that make Australia’s one of the world’s most diverse and thrilling wine scenes.

A celebration of Australian Wine Made Our Way
Last updated 14 Jun 2018

Record numbers of Chinese wine trade, media and consumers enthusiastically participated in the Wine Australia China Roadshow 2018 that visited Shenyang, Jinan and Wuhan before concluding in Shanghai on 11 June 2018.

Jam-packed programs for Australian wineries at China Roadshow
Last updated 12 Jun 2018

Australian wineries have been making the most of the China Roadshow to the four cities of Shenyang, Jinan, Wuhan and Shanghai (4–11 June) and packing their programs with extra customer engagement activities in the four cities and beyond.

From Hong Kong to China – the record Australian wine showcase continues
Last updated 01 Jun 2018

The huge contingent of Australian wine exhibitors participating at Vinexpo Hong Kong has called a wrap on its most successful event and is headed to Shanghai, Shenyang, Jinan and Wuhan for the largest showcase of Australian wine travelling across China – the China Roadshow (4–11 June).

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