Home/ What's happening / Export and Regional Wine Support Package Home/ What's happening Export and Regional Wine Support Package Share on Facebook Share on Google Plus Share on Twitter Share via email Photo: Mike Jeffery / Wine Australia What is the $50m Package? The Australian Government’s $50 million Export and Regional Wine Support Package (the $50m Package) is an exciting, one–off allocation of $50 million, which aims to grow the Australian wine sector by showcasing the nation’s wine tourism offering and driving demand for Australian wine exports. Wine Australia is responsible for delivering the Package in consultation with the Australian wine sector. The Package comprises four programs which are focused on international marketing campaigns, Wine Export Grants, capability development workshops, state-based and competitive grants, and development of a brand strategy for the cider industry. $50m Package highlights What's happened? Launch of the $50m Package - 28 August 2017 Consultation on draft grant guidelines closed - 18 October 2017 Wine Export Grants opened for applications - 2 January 2018 Launch of Tourism Australia campaign supported by Wine Australia - 5 February 2018 State-based and competitive grants closed – 2 March 2018 Vinexpo New York - 5-6 March 2018 China Food and Drinks Fair, Chengdu - 18-24 March 2018 Vinexpo Hong Kong - 29 May-31 May 2018 China Roadshow - 4-11 June 2018 Early investment activities in China and the USA: Aussie Wine Week - 7-14 September 2017 China Awards - 23 October 2017 Hong Kong Wine and Dine Festival - 26-29 October 2017 What's next? Development of Australian cider brand proposition – from February 2018 onwards Development of wine export and tourism education programs - from April/May 2018 New Australian tourism campaign to help attract international visitors to wine regions Australian Wine Made Our Way campaign (China and USA) Australia Decanted – 22-26 July 2018 Aussie Wine Week USA – 10-14 September 2018 Wine export capability development workshops – October 2018 Hong Kong Wine and Dine Festival – 25-28 October 2018 China Awards – October/November 2018 ProWine China - 13-15 November 2018 Note: The above information will be updated regularly to reflect upcoming events and activities. New Australian tourism campaign to help attract international visitors to wine regions (AU) 05 Feb 2018 Vinexpo Hong Kong 2018 29 May 2018 Australian Wine Made Our Way – the Australian wine sector’s plan to grow demand 30 May 2018 Getting involved China and USA marketing activities Capability development Grants and how to apply Transforming cider businesses Subscribe to keep up to date with the $50m Package Enter your email address below Subscribe More information Annual Operating Plan 2017-18 (pdf) Stage 1 - The Business Plan Media releases FAQs Contact Amelia Harris Communications Manager amelia.harris@wineaustralia.com Getting involved China and USA marketing activities Targeted marketing campaigns in China and the USA promoting Australian wine and wine tourism. Find out more Capability development Helping Australian wine businesses to become export and tourism-ready through capability building workshops. Find out more Grants and how to apply Grant opportunities for small and medium wine exporters, state and regional wine and tourism associations and other wine sector stakeholders. Find out more Transforming cider businesses Development of a brand proposition and go-to-market strategy for the cider industry to leverage potential for strong growth in this sector. Find out more Latest news Wine Australia appoints ATEC and Hydra to develop $2m capability development program Last updated 12 Jul 2018 Wine Australia has appointed peak industry body the Australian Tourism Export Council (ATEC) and Hydra Consulting to develop its Wine Tourism and Wine Export Capability Building Programs for the wine sector. Championing Australian wine in the USA Last updated 26 Jun 2018 This July, 100 influential Americans will experience Australia’s vibrant and exciting wine culture at Australia Decanted, a four-day, invitation-only symposium exploring the varieties, regions and styles of wine that make Australia’s one of the world’s most diverse and thrilling wine scenes. A celebration of Australian Wine Made Our Way Last updated 14 Jun 2018 Record numbers of Chinese wine trade, media and consumers enthusiastically participated in the Wine Australia China Roadshow 2018 that visited Shenyang, Jinan and Wuhan before concluding in Shanghai on 11 June 2018. Jam-packed programs for Australian wineries at China Roadshow Last updated 12 Jun 2018 Australian wineries have been making the most of the China Roadshow to the four cities of Shenyang, Jinan, Wuhan and Shanghai (4–11 June) and packing their programs with extra customer engagement activities in the four cities and beyond. From Hong Kong to China – the record Australian wine showcase continues Last updated 01 Jun 2018 The huge contingent of Australian wine exhibitors participating at Vinexpo Hong Kong has called a wrap on its most successful event and is headed to Shanghai, Shenyang, Jinan and Wuhan for the largest showcase of Australian wine travelling across China – the China Roadshow (4–11 June). View all Stay in touch with Wine Australia Please enter your given name Please enter a valid email address Submit Follow us on Facebook Google Plus Wechat Instagram YouTube LinkedIn @Wine_Australia @AussieWineNews