Home/ What's happening / Export and Regional Wine Support Package Home/ What's happening Export and Regional Wine Support Package Share on Facebook Share on Google Plus Share on Twitter Share via email Photo: Mike Jeffery / Wine Australia What is the $50m Package? The Australian Government’s $50 million Export and Regional Wine Support Package (the $50m Package) is an exciting, one–off allocation of $50 million, which aims to grow the Australian wine sector by showcasing the nation’s wine tourism offering and driving demand for Australian wine exports. Wine Australia is responsible for delivering the Package in consultation with the Australian wine sector. The Package comprises four programs which are focused on international marketing campaigns, Wine Export Grants, capability development workshops, state-based and competitive grants, and development of a brand strategy for the cider industry. $50m Package highlights What's happened? Launch of the $50m Package - 28 August 2017 Consultation on draft grant guidelines closed - 18 October 2017 Wine Export Grants opened for applications - 2 January 2018 Launch of Tourism Australia campaign supported by Wine Australia - 5 February 2018 State-based and competitive grants closed – 2 March 2018 Vinexpo New York - 5-6 March 2018 China Food and Drinks Fair, Chengdu - 18-24 March 2018 Vinexpo Hong Kong - 29 May-31 May 2018 China Roadshow - 4-11 June 2018 Australia Decanted – 22-26 July 2018 Early investment activities in China and the USA: Aussie Wine Week - 7-14 September 2017 China Awards - 23 October 2017 Hong Kong Wine and Dine Festival - 26-29 October 2017 What's next? Development of Australian cider brand proposition – from February 2018 onwards Development of wine export and tourism education programs - from April/May 2018 New Australian tourism campaign to help attract international visitors to wine regions Australian Wine Made Our Way campaign (China and USA) Aussie Wine Week USA – 10-14 September 2018 Wine export capability development workshops – October 2018 Hong Kong Wine and Dine Festival – 25-28 October 2018 China Awards – October/November 2018 ProWine China - 13-15 November 2018 Aussie Wine Month - September 2019 Note: The above information will be updated regularly to reflect upcoming events and activities. New Australian tourism campaign to help attract international visitors to wine regions (AU) 05 Feb 2018 Vinexpo Hong Kong 2018 29 May 2018 Australian Wine Made Our Way – the Australian wine sector’s plan to grow demand 30 May 2018 Getting involved China and USA marketing activities Capability development Grants and how to apply Transforming cider businesses Subscribe to keep up to date with the $50m Package Enter your email address below Subscribe More information Annual Operating Plan 2018-19 (pdf) Stage 1 - The Business Plan Media releases FAQs Contact Amelia Harris Communications Manager amelia.harris@wineaustralia.com Getting involved China and USA marketing activities Targeted marketing campaigns in China and the USA promoting Australian wine and wine tourism. Find out more Capability development Helping Australian wine businesses to become export and tourism-ready through capability building workshops. Find out more Grants and how to apply Grant opportunities for small and medium wine exporters, state and regional wine and tourism associations and other wine sector stakeholders. Find out more Transforming cider businesses Development of a brand proposition and go-to-market strategy for the cider industry to leverage potential for strong growth in this sector. Find out more Latest news New York City embraces Aussie Wine Week 2018 Last updated 14 Sep 2018 Eleven Australian winemakers have led the celebration of Australian wine in New York City with retailers, restaurants and consumers during Aussie Wine Week (10–14 September) 2018. Queensland wine sector secures $460,000 boost for international wine tourism Last updated 06 Sep 2018 A $460,000 marketing campaign to boost international visits to Queensland wine regions has received funding support from the Australian Government’s $50 million Export and Regional Wine Support Package (the $50m Package) and the Queensland Government. Alibaba Group partners with Wine Australia to drive sales of Australian wine at 9.9 Global Wine and Spirit Festival Last updated 05 Sep 2018 Alibaba Group is partnering with Wine Australia to drive sales of Australian wine at the third annual 9.9 Global Wine and Spirits Festival (9.9天貓全球酒水節) on 9 September 2018. Driving success in wine exports and tourism Last updated 21 Aug 2018 Two new skills development programs packed with practical information and useful tools are being launched to help drive success in wine exporting and wine tourism, with the support of the Australian Government’s $50 million Export and Regional Wine Support Package (the $50m Package). $2m plan to unlock WA’s wine tourism potential Last updated 09 Aug 2018 A $2 million marketing campaign to boost international visits to Western Australia’s wine regions has received funding support from the Australian Government’s $50 million Export and Regional Wine Support Package (the $50m Package) and a network of WA Government and sector partners. View all Stay in touch with Wine Australia Please enter your given name Please enter a valid email address Submit Follow us on Facebook Google Plus Wechat Instagram YouTube LinkedIn @Wine_Australia @AussieWineNews