Home/ What's happening / Export and Regional Wine Support Package Home/ What's happening Export and Regional Wine Support Package Share on Facebook Share on Google Plus Share on Twitter Share via email Photo: Mike Jeffery / Wine Australia What is the $50m Package? The Australian Government’s $50 million Export and Regional Wine Support Package (the $50m Package) is an exciting, one–off allocation of $50 million, which aims to grow the Australian wine sector by showcasing the nation’s wine tourism offering and driving demand for Australian wine exports. Wine Australia is responsible for delivering the Package in consultation with the Australian wine sector. The Package comprises four programs which are focused on international marketing campaigns, Wine Export Grants, capability development workshops, state-based and competitive grants, and development of a brand strategy for the cider industry. $50m Package highlights What's happened? Launch of the $50m Package - 28 August 2017 Consultation on draft grant guidelines closed - 18 October 2017 Wine Export Grants opened for applications - 2 January 2018 Launch of Tourism Australia campaign supported by Wine Australia - 5 February 2018 State-based and competitive grants closed – 2 March 2018 Vinexpo New York - 5-6 March 2018 China Food and Drinks Fair, Chengdu - 18-24 March 2018 Vinexpo Hong Kong - 29 May-31 May 2018 China Roadshow - 4-11 June 2018 Australia Decanted – 22-26 July 2018 Aussie Wine Week USA – 10-14 September 2018 Development of Australian cider brand proposition Hong Kong Wine and Dine Festival – 25-28 October 2018 China Awards 2018 – 12 November 2018 ProWine China – 13-15 November 2018 Early investment activities in China and the USA: Aussie Wine Week - 7-14 September 2017 China Awards - 23 October 2017 Hong Kong Wine and Dine Festival – 26-29 October 2017 What's next? Australian Wine Made Our Way campaign (China and USA) ‘Growing Wine Exports’ workshops ‘Growing Wine Tourism’ workshops and webinars Launch of Wine Australia’s consumer website Global launch of Australian Wine Discovered education program (January 2019) China Food and Drinks Fair, Chengdu – 17–23 March 2019 China Roadshow – 21–29 May 2019 Aussie Wine Month - September 2019 Note: The above information will be updated regularly to reflect upcoming events and activities. Record Australian wine presence at ProWine China 2018 16 Nov 2018 NSW secures $2 million boost for international wine tourism 05 Nov 2018 Driving success in wine exports and tourism 21 Aug 2018 Getting involved China and USA marketing activities Capability development Grants and how to apply Transforming cider businesses Subscribe to keep up to date with the $50m Package Enter your email address below Subscribe More information Annual Operating Plan 2018-19 (pdf) Stage 1 - The Business Plan Media releases FAQs Contact Amelia Harris Communications Manager amelia.harris@wineaustralia.com Getting involved China and USA marketing activities Targeted marketing campaigns in China and the USA promoting Australian wine and wine tourism. Find out more Capability development Helping Australian wine businesses to become export and tourism-ready through capability building workshops. Find out more Grants and how to apply Grant opportunities for small and medium wine exporters, state and regional wine and tourism associations and other wine sector stakeholders. Find out more Transforming cider businesses Development of a brand proposition and go-to-market strategy for the cider industry to leverage potential for strong growth in this sector. Find out more Latest news Record Australian wine presence at ProWine China 2018 Last updated 16 Nov 2018 Australian wine took centre stage in Shanghai this week with a record-breaking presence at ProWine China 2018, the leading international trade fair for wine and spirits, at the Shanghai New International Expo Centre. Winners of 6th annual Wine Australia China Awards celebrated Last updated 13 Nov 2018 The Wine Australia China Awards last night honoured wine trade professionals who have made outstanding contributions to promoting and raising awareness of Australian wine in China. Celebrating wine export growth at the China Awards and ProWine China Last updated 08 Nov 2018 Wine Australia is gearing-up for two of the wine sector’s major China events for 2018 – the 6th annual Wine Australia China Awards and ProWine China – both supported by the Australian Government’s $50 million Export and Regional Wine Support Package (the $50m Package). NSW secures $2 million boost for international wine tourism Last updated 05 Nov 2018 The New South Wales wine sector will benefit from a $2 million marketing campaign aimed at boosting international visits to the state’s wine regions, thanks to support from the Australian Government’s $50 million Export and Regional Wine Support Package (the $50m Package) and the New South Wales Government. Australian cellar door survey shines light on direct wine sale opportunities Last updated 30 Oct 2018 Opportunities to increase direct-to-consumer sales (DTC) through paid tastings, food and wine pairings and enhanced wine tourism experiences are among the key findings of Wine Australia’s first cellar door and direct-to-consumer survey. View all Stay in touch with Wine Australia Please enter your given name Please enter a valid email address Submit Follow us on Facebook Google Plus Wechat Instagram YouTube LinkedIn @Wine_Australia