Home/ What's happening / Export and Regional Wine Support Package Home/ What's happening Export and Regional Wine Support Package Share on Facebook Share on LinkedIn Share on Twitter Share via email Photo: Mike Jeffery / Wine Australia What is the $50m Package? The Australian Government’s $50 million Export and Regional Wine Support Package (the $50m Package) is an exciting, one-off allocation of $50 million, which aims to grow the Australian wine sector by showcasing the nation’s wine tourism offering and driving demand for Australian wine exports. Wine Australia is responsible for delivering the $50m Package, in consultation with the Australian wine sector. Learn about the four programs within the $50m Package Impact of investment The above dollar figures are based on current data for the 12 months to the end of the period indicated. The data will be updated quarterly. Please note: the percentage changes reflect year-on-year growth, consistent with Wine Australia’s quarterly Export Reports. What's next? Australian Wine Made Our Way campaign (China and USA) ‘Growing Wine Exports’ workshops ‘Growing Wine Tourism’ workshops and webinars Global rollout of Australian Wine Discovered education program Launch Market Explorer web application (March 2019) China Food and Drinks Fair, Chengdu – 17–23 March 2019 China Roadshow – 21–29 May 2019 Aussie Wine Month – 1 September–10 October 2019 Australian Women in Wine Awards – 17 September 2019 Aussie Wine Month Roadshow – 19 September–3 October 2019 ProWine China – 12–14 November 2019 Note: The above information will be updated regularly to reflect upcoming events and activities. What's happened so far? New Market Explorer tool will deliver ongoing benefits to Australian wine exporters Last updated 05 Mar 2019 Wine Australia today launched ‘Market Explorer’ – an online, interactive tool for current and potential wine exporters, providing unprecedented access to export market data. Global wine education redefined with the launch of Australian Wine Discovered Last updated 23 Jan 2019 Wine Australia is taking global wine education to the next level with the launch of its comprehensive new education program – Australian Wine Discovered – at the annual Australia Trade Tasting in London on 22 January 2019. Tasmania secures $500,000 boost for international wine tourism Last updated 22 Dec 2018 Tasmania’s wine tourism experiences will be showcased around the world thanks to support from the Australian Government’s $50 million Export and Regional Wine Support Package and the Tasmanian Government. Record Australian wine presence at ProWine China 2018 Last updated 16 Nov 2018 Australian wine took centre stage in Shanghai this week with a record-breaking presence at ProWine China 2018, the leading international trade fair for wine and spirits, at the Shanghai New International Expo Centre. Winners of 6th annual Wine Australia China Awards celebrated Last updated 13 Nov 2018 The Wine Australia China Awards last night honoured wine trade professionals who have made outstanding contributions to promoting and raising awareness of Australian wine in China. View all Package programs China and USA marketing activities Capability development Grants and how to apply Transforming cider businesses Subscribe to keep up to date with the $50m Package Enter your email address below Subscribe Want more information? Email us or phone (08) 8228 2000 Further reading Annual Operating Plan 2018-19 (pdf) Stage 1 - The Business Plan Mid-term evaluation Media releases FAQs Tweets by @Wine_Australia Getting involved China and USA marketing activities Targeted marketing campaigns in China and the USA promoting Australian wine and wine tourism. Find out more Capability development Helping Australian wine businesses to become export and tourism-ready through capability building workshops. Find out more Grants and how to apply Grant opportunities for small and medium wine exporters, state and regional wine and tourism associations and other wine sector stakeholders. Find out more Transforming cider businesses Development of a brand proposition and go-to-market strategy for the cider industry to leverage potential for strong growth in this sector. Find out more Stay in touch with Wine Australia Please enter your given name Please enter a valid email address Submit Follow us on Facebook Wechat Instagram YouTube LinkedIn @Wine_Australia