Wine Australia
Wine Australia

What is the $50m Package?

The Australian Government has invested $50 million over four years (2017–2020) to grow Australia’s wine exports and showcase the nation’s wine tourism offering in key markets.

Core components of the $50 million Export and Regional Wine Support Package (the $50m Package) include:

  • targeted marketing campaigns in China and the USA
  • capability development programs
  • wine export and international wine tourism grants, and
  • a brand proposition and go-to-market strategy for Australian craft cider.

 


See the impact of the investment

Download our quarterly update of progress towards headline key performance indicators.

Download the infographic

What's happening?

China and USA marketing activities
Targeted marketing campaigns in China and the USA promoting Australian wine and wine tourism.
Capability development
Helping Australian wine businesses to become export and tourism-ready through capability building workshops.
Grant initiatives
Grant activities and projects supporting wine export growth and international wine tourism initiatives.

Transforming cider businesses
Development of a brand proposition and go-to-market strategy for the cider industry to leverage potential for strong growth in this sector.

What's coming up in 2019–20?

Note: The above information will be updated regularly to reflect upcoming events and activities.​

Want more information?

Email us or phone (08) 8228 2000

 


This content is restricted to wine exporters and levy-payers. Some reports are available for purchase to non-levy payers/exporters.

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This content is restricted to wine exporters and levy-payers. Some reports are available for purchase to non-levy payers/exporters.

Levy payers/exporters
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Non-levy payers/exporters
Find out what you can purchase