Home/ What's on / Export and Regional Wine Support Package Export and Regional Wine Support Package Share on Facebook Share on LinkedIn Share on Twitter Share via email Wine Australia What is the $50m Package? The Australian Government has invested $50 million to grow Australia’s wine exports and showcase the nation’s wine tourism offering in key markets. The program, known as the Export and Regional Wine Support Package, originally was to run for four years and conclude on 30 June 2020. However, significant in-market activities were postponed as a result of COVID-19 and associated international travel restrictions, and subsequently delivery of initiatives funded by the Package has been extended to 30 June 2021. Core components of the $50 million Export and Regional Wine Support Package include: targeted marketing campaigns in China and the USA capability development programs wine export and international wine tourism grants, and a brand proposition and go-to-market strategy for Australian craft cider. If you are a small or medium Australian wine producer and would like to apply for the Wine Export Grant 2020-21 program, click here See the impact of the investment Download our quarterly update of progress towards headline key performance indicators. Download the infographic What's happening? China and USA marketing activities Targeted marketing campaigns in China and the USA promoting Australian wine and wine tourism. Find out more Capability development Helping Australian wine businesses to become export and tourism-ready through capability building workshops. Find out more Grant initiatives Grant activities and projects supporting wine export growth and international wine tourism initiatives. Find out more Transforming cider businesses Development of a brand proposition and go-to-market strategy for the cider industry to leverage potential for strong growth in this sector. Find out more What's coming up in 2020-21? Influencer engagement, education and social campaigns in China and the USA Development of the Wine Label Intellectual Property Directory Development wine-related functionality of the Australian Tourism Data Warehouse platform Delivery of a second round of the Wine Export Grant Delivery of Growing Wine Tourism and Export online workshops Completion of 27 international wine tourism grant projects across the country Australian Wine Connect - an immersive, targeted online platform for wine trade and media. Note: The above information will be updated regularly to reflect upcoming events and activities. Want more information? Email us or phone (08) 8228 2000 Latest news See all New virtual platform to connect and promote Australian wine to the world Last updated 01 Feb 2021 The innovative Riverland on the verge campaign launched Last updated 11 Nov 2020 From branch to glass: A new education guide to grow Australian craft cider exports Last updated 10 Nov 2020 $1m Grant program for Australian wine businesses to drive exports Last updated 07 Aug 2020 Limestone Coast launches wine tourism itinerary planning tool Last updated 16 Jan 2020 Subscribe to keep up to date with the $50m Package Enter your email address below Subscribe Get involved Growing Wine Tourism Growing Wine Exports Enduring benefits brochure (PDF) Further reading Annual Operating Plan 2020-21 Stage 1 - The Business Plan Mid-term evaluation Media releases FAQs Stay in touch with Wine Australia Please enter your first name Please enter a valid email address Submit Follow us on Facebook Wechat Instagram YouTube LinkedIn @Wine_Australia