Photo: Mike Jeffery / Wine Australia
Photo: Mike Jeffery / Wine Australia

What is the $50m Package?

The Australian Government has invested $50 million over four years (2017–2020) to grow Australia’s wine exports and showcase the nation’s wine tourism offering in key markets.

Core components of the $50m Package include:

  • targeted marketing campaigns in China and the USA
  • capability development programs
  • wine export and international wine tourism grants, and
  • a brand proposition and go-to-market strategy for Australian craft cider.

 Learn about the four programs within the $50m Package

Impact of investment

The above dollar figures are based on current data for the 12 months to the end of the period indicated. The data will be updated quarterly. Please note: the percentage changes reflect year-on-year growth, consistent with Wine Australia's quarterly Export Reports.

Latest news

Australian wine strikes a new chord in America
Last updated 14 Oct 2019

Australian wine has been centre stage in the United States of America during a six-week campaign that has dazzled the American trade, consumers and media.

A once in a lifetime Australian wine tasting in New York
Last updated 11 Sep 2019

Wine Australia will bring New York audiences a ‘Far From Ordinary’ experience on September 17-19 with a wine tasting event that awakens the senses to what sights, sounds, smells and tastes are like Down Under.

Australia’s world-class wine on show at China Roadshow 2019
Last updated 20 May 2019

Australia’s rich diversity of world-class wine will be showcased at Wine Australia’s China Roadshow (21–29 May 2019) – the largest travelling Australian wine tasting in China.

Australian wineries put on a show from the Orient to the Occident
Last updated 25 Mar 2019

March has seen Australian wineries polishing glasses and putting on their best pours at Europe’s biggest* wine-trade fair ProWein in Düsseldorf, Germany and near simultaneously at China’s pre-eminent food and wine fair in Chengdu.

$520,000 boost for wine export and wine tourism workshops
Last updated 25 Mar 2019

More wine businesses that are looking to grow their exports and tourist activity will benefit following a $520,000 funding boost to the Growing Wine Exports and Growing Wine Tourism programs.

View all


Getting involved

China and USA marketing activities
Targeted marketing campaigns in China and the USA promoting Australian wine and wine tourism.
Capability development
Helping Australian wine businesses to become export and tourism-ready through capability building workshops.
Grants and how to apply
Grant opportunities for small and medium wine exporters, state and regional wine and tourism associations and other wine sector stakeholders.
Transforming cider businesses
Development of a brand proposition and go-to-market strategy for the cider industry to leverage potential for strong growth in this sector.

This content is restricted to wine exporters and levy-payers. Some reports are available for purchase to non-levy payers/exporters.

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This content is restricted to wine exporters and levy-payers. Some reports are available for purchase to non-levy payers/exporters.

Levy payers/exporters
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Non-levy payers/exporters
Find out what you can purchase