Home/ What's happening / Export and Regional Wine Support Package Home/ What's happening Export and Regional Wine Support Package Share on Facebook Share on Google Plus Share on Twitter Share via email Photo: Mike Jeffery / Wine Australia What is the $50m Package? The Australian Government’s $50 million Export and Regional Wine Support Package (the $50m Package) is an exciting, one–off allocation of $50 million, which aims to grow the Australian wine sector by showcasing the nation’s wine tourism offering and driving demand for Australian wine exports. Wine Australia is responsible for delivering the Package in consultation with the Australian wine sector. The Package comprises four programs which are focused on international marketing campaigns, Wine Export Grants, capability development workshops, state-based and competitive grants, and development of a brand strategy for the cider industry. $50m Package highlights What's happened? Launch of the $50m Package - 28 August 2017 Consultation on draft grant guidelines closed - 18 October 2017 Wine Export Grants opened for applications - 2 January 2018 State-based and competitive grants closed – 2 March 2018 VinExpo New York - 5-6 March 2018 China Food and Drinks Fair, Chengdu - 18-24 March 2018 Launch of Tourism Australia campaign supported by Wine Australia - 5 February 2018 Early investment activities in China and the USA: Aussie Wine Week - 7-14 September 2017 China Awards - 23 October 2017 Hong Kong Wine and Dine Festival - 26-29 October 2017 What's next? Development of Australian cider brand proposition – from February 2018 onwards Development of wine export and tourism education programs - from April/May 2018 VinExpo Hong Kong - 29 May-31 May 2018 China Roadshow - 4-12 June 2018 New Australian tourism campaign to help attract international visitors to wine regions Note: The above information will be updated regularly to reflect upcoming events and activities. Wine sector welcomes wine export and tourism investment 28 Aug 2017 New Australian tourism campaign to help attract international visitors to wine regions (AU) 05 Feb 2018 Getting involved China and USA marketing activities Capability development Grants and how to apply Transforming cider businesses Subscribe to keep up to date with the $50m Package Enter your email address below Subscribe More information Annual Operating Plan 2017-18 (pdf) Stage 1 - The Business Plan Media releases FAQs Contact Amelia Harris Communications Manager amelia.harris@wineaustralia.com Getting involved China and USA marketing activities Targeted marketing campaigns in China and the USA promoting Australian wine and wine tourism. Find out more Capability development Helping Australian wine businesses to become export and tourism-ready through capability building workshops. Find out more Grants and how to apply Grant opportunities for small and medium wine exporters, state and regional wine and tourism associations and other wine sector stakeholders. Find out more Transforming cider businesses Development of a brand proposition and go-to-market strategy for the cider industry to leverage potential for strong growth in this sector. Find out more Latest news $2 million investment boost for SA’s international wine tourism Last updated 18 May 2018 The South Australian wine sector will benefit from a $2 million marketing campaign aimed at attracting more international visitors to the state’s wine regions, supported by the Australian Government’s $50 million Export and Regional Wine Support Package (the $50m Package) and the South Australian Government. International focus for Australian cider Last updated 17 May 2018 A $500,000 plan to market Australian craft cider* overseas will be the hot topic of conversation at today’s Cider Australia AGM, preceding the 2018 Cider Industry Conference and CiderFest in Batlow, NSW. $7.4 million investment boost for international wine tourism Last updated 04 May 2018 Wine regions across Australia stand to benefit from a $7.4 million investment boost for 21 international wine tourism projects. Top international trade experience Australian wine Last updated 17 Apr 2018 April 2018 is proving to be one of the busiest months ever for immersive wine tours due to additional funding through the Australian Government’s $50 million Export and Regional Wine Support Package, with Wine Australia hosting more than 30 international wine professionals this month. First Wine Export Grant approved by Wine Australia Last updated 13 Apr 2018 A Margaret River wine business will receive the first Wine Export Grant for its exporting activities in the United States of America (USA). View all Stay in touch with Wine Australia Please enter your given name Please enter a valid email address Submit Follow us on Facebook Google Plus Wechat Instagram YouTube LinkedIn @Wine_Australia @AussieWineNews