What is the $50m Package?

The Australian Government has invested $50 million over four years (2017–2020) to grow Australia’s wine exports and showcase the nation’s wine tourism offering in key markets.

Core components of the $50 million Export and Regional Wine Support Package (the $50m Package) include:

• targeted marketing campaigns in China and the USA
• capability development programs
• wine export and international wine tourism grants, and
• a brand proposition and go-to-market strategy for Australian craft cider.

See the impact of the investment

Download our quarterly update of progress towards headline key performance indicators.

Download the infographic

What's happening?

China and USA marketing activities

Targeted marketing campaigns in China and the USA promoting Australian wine and wine tourism.

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Capability development

Helping Australian wine businesses to become export and tourism-ready through capability building workshops.

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Grant initiatives

Grant activities and projects supporting wine export growth and international wine tourism initiatives.

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Transforming cider businesses

Development of a brand proposition and go-to-market strategy for the cider industry to leverage potential for strong growth in this sector.

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Want more information?

Email us or phone (08) 8228 2000