Wine Australia
Wine Australia

What is the $50m Package?

The Australian Government has invested $50 million to grow Australia’s wine exports and showcase the nation’s wine tourism offering in key markets.

The program, known as the Export and Regional Wine Support Package, originally was to run for four years and conclude on 30 June 2020. However, significant in-market activities were postponed as a result of COVID-19 and associated international travel restrictions, and subsequently delivery of initiatives funded by the Package has been extended to 30 June 2021.

Core components of the $50 million Export and Regional Wine Support Package include:

  • targeted marketing campaigns in China and the USA
  • capability development programs
  • wine export and international wine tourism grants, and
  • a brand proposition and go-to-market strategy for Australian craft cider.

If you are a small or medium Australian wine producer and would like to apply for the Wine Export Grant 2020-21 program, click here 


See the impact of the investment

Download our quarterly update of progress towards headline key performance indicators.

Download the infographic

What's happening?

China and USA marketing activities
Targeted marketing campaigns in China and the USA promoting Australian wine and wine tourism.
Capability development
Helping Australian wine businesses to become export and tourism-ready through capability building workshops.
Grant initiatives
Grant activities and projects supporting wine export growth and international wine tourism initiatives.
Transforming cider businesses
Development of a brand proposition and go-to-market strategy for the cider industry to leverage potential for strong growth in this sector.

What's coming up in 2020-21?

Note: The above information will be updated regularly to reflect upcoming events and activities.​

Want more information?

Email us or phone (08) 8228 2000


This content is restricted to wine exporters and levy-payers. Some reports are available for purchase to non-levy payers/exporters.

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Non-levy payers/exporters
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This content is restricted to wine exporters and levy-payers. Some reports are available for purchase to non-levy payers/exporters.

Levy payers/exporters
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Non-levy payers/exporters
Find out what you can purchase