Photo: Mike Jeffery / Wine Australia
Photo: Mike Jeffery / Wine Australia

What is the $50m Package?

The Australian Government’s $50 million Export and Regional Wine Support Package (the $50m Package) is an exciting, one–off allocation of $50 million, which aims to grow the Australian wine sector by showcasing the nation’s wine tourism offering and driving demand for Australian wine exports.

Wine Australia is responsible for delivering the Package in consultation with the Australian wine sector.

The Package comprises four programs which are focused on international marketing campaigns, Wine Export Grants, capability development workshops, state-based and competitive grants, and development of a brand strategy for the cider industry.

Getting involved

China and USA marketing activities
Targeted marketing campaigns in China and the USA promoting Australian wine and wine tourism.
Capability development
Helping Australian wine businesses to become export and tourism-ready through capability building workshops.
Grants and how to apply
Grant opportunities for small and medium wine exporters, state and regional wine and tourism associations and other wine sector stakeholders.
Transforming cider businesses
Development of a brand proposition and go-to-market strategy for the cider industry to leverage potential for strong growth in this sector.

Latest news

$2 million investment boost for SA’s international wine tourism
Last updated 18 May 2018

The South Australian wine sector will benefit from a $2 million marketing campaign aimed at attracting more international visitors to the state’s wine regions, supported by the Australian Government’s $50 million Export and Regional Wine Support Package (the $50m Package) and the South Australian Government.

International focus for Australian cider
Last updated 17 May 2018

A $500,000 plan to market Australian craft cider* overseas will be the hot topic of conversation at today’s Cider Australia AGM, preceding the 2018 Cider Industry Conference and CiderFest in Batlow, NSW.

$7.4 million investment boost for international wine tourism
Last updated 04 May 2018

Wine regions across Australia stand to benefit from a $7.4 million investment boost for 21 international wine tourism projects.

Top international trade experience Australian wine
Last updated 17 Apr 2018

April 2018 is proving to be one of the busiest months ever for immersive wine tours due to additional funding through the Australian Government’s $50 million Export and Regional Wine Support Package, with Wine Australia hosting more than 30 international wine professionals this month.

First Wine Export Grant approved by Wine Australia
Last updated 13 Apr 2018

A Margaret River wine business will receive the first Wine Export Grant for its exporting activities in the United States of America (USA).

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