After many successful years at China Food & Drinks Fair, and more recently, a strong presence at the International Wine and Spirits Show (IWSS) at Shangri-La Hotel, Wine Australia will have an amplified presence this year, further supporting the position of Australian wine in the Chinese market.
Wine Australia will have over 400sqm at the 100th China Food & Drinks Fair, (21-23 March 2019) showcasing 70+ brands in the Australia pavilion. A number of tastings, Australian Wine Discovered inspired masterclasses and seminars will be held across the week, further educating Chinese consumers, trade, and media on the people, places and processes that make Australian wine unique.
A networking event will be organised by Wine Australia on the first evening of the fair to further facilitate further marketing and business opportunities for exhibitor reps, key media, educators, key opinion leaders and trade guests.
Prior to the main fair, many satellite wine trade shows, including the Shangri-La Hotel International Wine & Spirits Show (IWSS) 17-20 March 2019, are held in hotels in Chengdu creating momentum and attracting key industry leaders.
The IWSS Shangri-La Hotel Wine Trade Show is the pre-eminent show with the most premium brands exhibiting. Across the 4 days, the trade show will see several tastings, masterclasses and seminars from renowned educators and trade.
Both IWSS Shangri-La Hotel Wine Trade Show and China Food & Drinks Fair run in the same week and provide a well-rounded platform to showcase wines to importers, distributors and retailers from across China.
Wine Australia’s enhanced program for International Wines & Spirits Show at the Shangri-La Hotel 2019 is made possible by the Australian Government’s $50 million Export and Regional Wine Support Package.
Program and participating brands
About CFDF and IWSS
China Food & Drinks Fair is China’s longest established and one of the most influential food and drinks shows with 2905 exhibitors from over 40 countries and areas, including 25 country and regional pavilions participated, attracting more than 100,000 Chinese trade and buyers from many of China’s regional cities in 2017. It was moved to the Western China International Expo City since 2018, with certain sections such as Hall #7, 8, 12 & 13 dedicated for imported wines which increasingly feature new-to-market as well as existing brands.
Prior to the main exhibition, many satellite wine trade shows are held in hotels in Chengdu which also create momentum and attract a great amount of trade leads. The “Tao” International Wine and Spirit Show (Tao IWSS) in Chengdu Shangri-la Hotel, organized by ShenZhen PACCO Cultural Communication Company, has become a most active one with a higher-end image and better quality of exhibiting brands according to the exhibitor feedbacks, attracting more than 20,000 visitors in March 2018.